ARM Community: ARM Partners Are Bigger Than Ever at DAC 2012 - ARM Community

In addition to June blooms and the typical June gloom in San Francisco, the Design Automation Conference (DAC) again will invade Moscone Center for its 49^th DAC. ARM and its Partners have their largest presence ever at DAC with the main Tuesday keynote by ARM’s CTO, Mike Muller; a brand new, separate ARM Connected Community (CC) Pavilion at booth 802; three days of presentations in the ARM (booth 1414) CC theater; plus papers, panels, breakfasts, lunches, joint presentations, demos and more things than I’ve even had time to absorb. This year, I might be bold enough to say, where aren’t ARM Partners at DAC?

DAC keynote: Scaling for 2020 Solutions by Mike Muller Ok, obviously Mike is my CTO, so I’m biased, but since others have already said it, I’ll repeat that Mike’s keynote will be a don’t miss event. Most people will agree that there are a few things that they can count on: Mike will make some bold technology predictions and give some new insights that you probably haven’t thought of yet; Mike will have some funny and memorable one-liners and Mike will have some reference to old electronic products that he used to love to use.

New! ARM Connected Community Pavilion at booth 802 As the manager of the ARM Connected Community (CC), I most enjoy talking about how the ARM Partners are using ARM technology in new and innovative ways. New this year, DAC and ARM have partnered to offer an easier way to find how multiple EDA and Embedded companies are bringing ARM IP to life and easing your design development. To speed answers to your design questions, there will be “Ask an ARM Expert” sessions at booth 802 as well … plus free coffee, when you need that daily re-charge. In case you want even more incentive to talk to the ARM Partners, there will be a passport promotion with a daily drawing for a Samsung Galaxy tablet with a Samsung Exynos chip in it. The Exynos 4 Dual 32nm chip was built with dual ARM Cortex™-A9 processors, ARM Mali™-400 GPU and ARM Artisan® Advanced Physical IP based on Samsung Foundry 32nm low-power HKMG process technology. Learn more about the ARM CC Partners participating in the Pavilion:

CC Pavilion Partner Name	Partner Product name in demo	ARM technology promoted in demo	Recent ARMFlix video or ARM blog
Apache Design, Inc.	Virtualizer	ARM big.LITTLE™ processing	Apache RTL Power Methodology - ARM TechCon 2011
Atrenta	SpyGlass® Physical	AMBA Designer	Early Power, Performance, Area Analysis & AMBA Designer: A Winning Combo
Cadence	System to Silicon Solution	big.LITTLE processing, Cortex-M, Cortex-A	Cadence System Development Suite - Design West (ESC) 2012
Carbon Design Systems	SoC Designer Plus	Cortex-A, Cortex-R, Cortex-M series and Classic Processors, ARM CoreLink™,big.LITTLE processing	ARM Performance Analysis Made Easy
EVE	ZeBu-Server	ARM ISS, ARM SystemGenerator, ARM VSTREAM, ARM Cortex DAP, ARM RealView	EVE Emulation Systems for Complex SoC Designs - Design West (ESC) 2012
Jasper Design Automation	Jasper Gold Apps	All AMBA protocols	Jasper Design – ARM TechCon 2011
Mentor Graphics	Tessent® TestKompress® Tessent® Diagnosis Tessent® MemoryBIST	ARM processors and Artisan memory test interfaces	Mentor Graphics Design-for-Test - Design West (ESC) 2012
Space Codesign Systems Inc.	SpaceStudio	Cortex-A9, ARM Fast Models	-
Synopsys	Virtualizer	big.LITTLE processing	Synopsys Virtual Prototyping – ARM TechCon 2011
VWorks	VLAB, Genesis	ARM Processors	Virtual Platforms Accelerate Embedded Software Development
Zocalo Tech	Zazz	big.LITTLE processing	-

More ARM Partners in DAC map guide Wait – there are more ARM CC Partners. There are more than 65 areas where you can visit ARM CC Partners on the DAC floor. This year it will be even easier to find them. On the official DAC map guide, you will see in blue the names of all the ARM Partners. Sorry, we even missed some. Don’t forget to visit the ARM Partners at GLOBALFOUNDRIES’ booth 303 (Apache Design, Cadence, ChipEstimate, Mentor, Socle, Synopsys, Uniquify (and the ARM folks), Carbon Design (517), NEC (614), Xilinx (730) and ChipEstimate (1202.)

See ARM at booth 1414 and ARM Partners in the ARM CC Theater When you’re looking to find the scoop on how ARM technology ends up in innovative, energy-efficient and high-performance devices, stop by the ARM booth 1414 and see ARM’s latest demos. In addition, don’t miss three days of informative, controversial and entertaining talks in the ARM Connected Community Theater by ARM and its CC Partners. There are even two daily drawings for your own Apple TV.

And there’s even more . . . Even with as many activities that I’ve mentioned, I still have not covered them all. To learn the latest details, please visit the ARM DAC page where you’ll find all the details on ARM demos, ARM talks, Partner presentations and the full CC Theater schedule. Coming soon are more blogs to highlight more sessions.

At DAC, stop by the ARM booth 1414 and ARM Connected Community Pavilion booth 802 to pick up your copy of the ARM showguide that details everything (or what we could capture) related to ARM technology.

Let us know what we missed through comments below, emailing the team (connected@arm.com), via @ARMCommunity Twitter or stop me at the show in Moscone Center. Stay tuned for more ARM news!



Lori Kate Smith, Sr. Manager Community Programs, ARM, has the best job at ARM because she gets to work with ARM Partners developing programs that enable broader support for the ARM architecture in her role of managing the ARM Connected Community. She’s passionate about creating communities where engineers can share information, find answers to their questions and talk about cool technologies. Prior to ARM, Lori Kate spent time in multiple different industries including EDA (Cadence, Verisity, Axis Systems), Enterprise Software and dot bomb (HelloBrain), and wireless (Metricom (Ricochet), AT&T, and MCCaw Cellular equally splitting her time between every marketing and buz dev role you can imagine and major account sales. If there’s a new technology to launch or sell, she’s game. Lori Kate even managed to get a few degrees at Santa Clara University (MBA) and Middlebury College (BA.)