It is no accident that this week, coincident with the 2011 Design Automation Conference (DAC) in San Diego, that ARM is rolling out this new community. ARM believes that supporting implementation expertise at every level of design is critical to powering innovation, and this community aligns perfectly with the wide range of implementation technologies highlighted at DAC. ARM will have our strongest presence ever at this year’s DAC as we show the importance of the details of SoC implementation.
ARM Powered devices are everywhere, in devices large and small, from the most modern smartphone to smart meters in your home, from your favorite digital camera to the TV where you show your family pictures. What links these wide ranging applications together are the innovative SoC solutions from you, the world’s innovators in ARM-based SoC Design. The goal of the SoC Design Community is simple: to form an invaluable resource that helps you deliver the very best possible results in your designs. With the increasing complexity and demands of today’s end applications, it takes a wide range of technologies to be successful. We hope to bring together a wide range of implementation disciplines under one roof, forming a resource that helps you solve your design problems today, tomorrow, and into the future. Our commitment is to deliver important technology updates, information about best practices, solutions from implementation partners, and learning from others to improve your designs.
Here are some examples of the diverse information you can expect to find in the SoC Design Community, including both ARM produced content, important industry news and events, and information from ARM Partners:
ARM Resources: ARM has significant resources dedicated to achieving the best possible ARM-based SoC implementation. On a regular basis, we will provide updates on ARM technologies that can help you deliver the best solutions for your application. These updates will span ARM’s Processor Division (our Cortex processor families), ARM System IP (AMBA, CoreSight, and CoreLink technologies), our implementation IP in the ARM Physical IP Division (Artisan Physical IP), and ARM Services. Combined, you will have the opportunity to hear the updates you need to stay current with ARM technologies.
Industry Insight: We will bring you the latest update from industry experts on a range of implementation issues on an ongoing basis. Featuring experts from within ARM, key experts from the ARM Connected Community, and relevant technology news, this section will provide you with invaluable insight on the state of the art in SoC design in the form of blogs and key industry news.
Product Profile: We will highlight key solutions from the industry so you can monitor the kinds of solutions others are providing into the marketplace and understand the kinds of technologies they contain.
Featured Videos: The goal not to drown you in data sheets, but provide a range of content across different media. In our audio/video area we will featured interviews, webinars, technical briefings, and podcasts, all designed to give you access to information, key industry experts, and inside information.
Remember, this is a community for you. We welcome implementation experts to contribute their content. We also want to hear what you’d like to see on the community. For either case, we’d like to hear from you. You can email me at email@example.com or the SoC Design Community administrator at firstname.lastname@example.org
You can visit the community in several ways: Bookmark the main page at http://www.arm.com/community/soc/. Or you can monitor the RSS feed. Also, you can follow @ARMSoC on Twitter.
We hope to see you here again soon.
John Heinlein, Ph.D. is Vice President of Marketing, Physical IP Division, ARM, where he is responsible for directing both the Physical IP roadmap and engagements with key strategic customers. John has worked extensively with semiconductor leaders worldwide for many years, with a special focus on Asia. In his current role his goal is to drive adoption of ARM Physical IP across the SOC design community. Prior to joining ARM, John was with Transmeta Corporation for nearly 11 years.He holds a Ph.D. and M.S. in Electrical Engineering from Stanford University, and a B.S. in Computer Engineering from Carnegie Mellon University. John is an avid snowboarder and triathlete and former scuba diving instructor (he once swam with a whale shark!).
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