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ARM Community: Smart Connected Devices - ARM Community

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Market Disruption and Innovation From Sensors to Servers

It has been a while since I issued a blog. Earlier in the year I moved from heading the ARM server initiative to lead the group that drives all of ARM’s vertical marketing initiatives. Well, everything EXCEPT servers.

The goal of this blog is to outline some of the exciting areas that ARM is working on with its ecosystem partners across the “sensors to servers” landscape. I will delve into these areas in more detail in the coming months. So let’s start at the low end and work our way to core of the network

1. Internet of Things (IoT): Up front, I will declare that I am not a fan of the term. Really as it is simply too nebulous for me. With that said, many people use it! Other than the obvious “how big, revenue wise, is this phenomenon?” debate raging in the press, the other discussion is whether this is evolutionary or revolutionary. I would argue it is a bit of both. In terms of the underlying technology, there is nothing that radical here. That said the services that will be enabled due to the ubiquity of connectivity, will, I believe, radically change the way we live our lives. Hopefully for the good! In this domain, I believe the key for ARM is in assisting the ecosystem in dev...

Google Nexus 10 - Connecting a Mobile Experience with Full PC Functionality?

For the last 3 years, most would agree that tablets have successfully provided a much better content-consumption experience than the legacy PC, and have done so while providing a great mobile experience. The rate of innovation by the mobile ecosystem caught the legacy PC industry off guard, and in 2013, some expect more tablets to ship than legacy notebooks.

Have tablets really replaced the full functionality of the legacy PC? Some may argue that content creation will always belong to that realm. Well, with the help of Samsung Semiconductor, I set out to see what I could do on a tablet. By participating in the Exynos Hack Pack Program, Samsung outfitted me with the latest Google Nexus 10 -- built by Samsung and powered by the new Samsung Exynos 5 Dual. My goal was to see if I could use the Nexus 10 to do everything I have done in the past on my home PC.

"Nexus" is defined as "a connection or series of connections linking two or more things." After using the Google Nexus 10 for the last...

Ever Wonder Where’s ARM at CES?

At the 2013 International Consumer Electronics Show (CES), you may not find ARM in the exhibitor guide or directories. That seems ironic, given how pervasive ARM will be on the show floor. From mobile devices, cameras, and portable gaming consoles to smart TVs and set-top boxes, ARM Powered® products will be everywhere at CES, demonstrating the vast ARM ecosystem of partners. We have over 1000 partners that we collaborate with to deliver thousands of ARM technology-based products to the market daily.

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Sphero Ball

Each year, ARM partners showcase hundreds of new products at CES. How can you find these products? Well, if you own a smartphone, more than likely you are already using one – more than 95% of smartphones and tablets are powered by ARM technology. But we don’t stop there: more than 80% of digital cameras and 70% of smart TVs are based on ARM technology. In fact, over 125 ARM Powered products ship every second of every day, so finding us at CES is that easy. For a preview of the latest ARM P...

There and Back Again…An Ecosystem Journey

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Microsoft Surface Tablet

Today marks the end of one journey and the beginning of another as Microsoft launches Windows RT – or Windows on ARM as it was once known. First, congratulations to Microsoft (and its partners Asus, Dell, Lenovo, and Samsung) on the launch of a number of innovative products. Now, with this launch, AR...

Tomorrow is now Today! TI shows the demo of ARM Cortex-A15 at CES

It was a little over a year ago when we launched the ARM Cortex™-A15 and talked about what the Cortex-A15 could offer for mobile devices and our partner, Texas Instruments has now shown their vision of what they could do with the capabilities of this cutting edge processor. The Cortex-A15 product has been embraced by the market and ARM’s ecosystem continues to grow in the very innovative mobile space.

At ...

CES 2011: How to Survive CES With Only Your ARM Powered Tablet & Smartphone

Those of you reading this blog who are in the technology industry maybe of one of the lucky (or unlucky as the case may be) many who can look forward to springing into action right at the start of the New Year by heading over to Las Vegas for the annual Consumer Electronics Show, or CES as it’s known. Equipped with only my smartphone and tablet, this year I plan to conquer the numerous meetings and maddeningly cramped schedule using only these two devices. However there are a few key tips I wanted to share on how to survive while improving your overall productivity and saving your back.

Email and presentations are the main applications I need
Fortunately for me and others who have also come to expect to always be able to be connected, many of the new mobile devices that are coming onto the market, and even some of which are already available like the Apple iPad 3G, Samsung Galaxy S, and Huawei Ideos S7 all come with 3G options for always-ready, always-on capability. I for one have now switched to using my tablet as my primary computing device. In addition to browsing the web and ...

How the US Embassy made me read a paper book!

It’s only when preparing for my US Visa interview that I realised how much technology I was using and abusing daily
With a look back on my experience, you might see that you too are nearly as much of a geek as I am Posted Image

First, I needed to submit my application online (DS-160) so I used the ARM Cortex-A8 based Toshiba AC-100Posted Image to fill-in the form (of course). The webcam came in handy to submit the picture and an ARM Powered® HP Photosmart C309n Posted Image gave me all printouts needed for the interview.
Having to go to London, I thought the train journey would be a great occasion to organise emails and catch up...

Innovative Processor Development Requires Working Outside of a Bubble

At the Cortex™-A15 launch event earlier this month I was asked a number of times why ARM was going public about technology that we don't expect to see in devices until sometime in 2012. I suppose this is an obvious question but it struck me as funny because after 10 years at ARM I can't imagine doing processors any other way and here is why.

Most industry insiders know that ARM develops processor and SoC technology that we license to semi-conductor partners who in turn create advanced SoCs for devices in every market from toys and appliances to TV's and tablets. But what even the insiders don't fully appreciate is how this style of engagement changes the design process.

In a vertically integrated processor company the process is straight forward: Capture requirements from your customers, add in some market research, tap your internal technology teams for technology selection and design drivers (manufacturing technology to pipeline architecture), engage the device and software ecosystem, develop the product and move to market....efficient yes, innovative...

The Smartphone of 2013 with Cortex™-A15

A few weeks ago I was on the way to the Airport and the limo driver was talking about his Smartphone and all the great things that he did with it day to day. He then mused about what a Smartphone will be capable off in 2-3 years time; even though I have spent hours talking on this topic, I could not respond at the time the, as the Cortex™-A15 was still under embargo . Now working on the principle of better late than never, I can now answer his question.

More Performance In Your Pocket

The Cortex-A15 is ARM’s next generation application processor core aimed at highend Smartphones (and many other devices) coming to the market in 2013. If you want more details on the Cortex-A15 please read Nandan Nayampally’s blog or look up Cortex-A15 specs at http://www.arm.com.

The Cortex-A15 will continue the trend of increasing performance in your Smartphone, driven by enhanced usag...

Watt’s the Limit for Smart Mobile Devices? Meet the Cortex™-A15

This year has been an exciting and transformative year in mobile. I can’t believe it was just a few years ago when we first introduced the Cortex-A8 and this year the Cortex-A8 has been featured from some of the most innovative smartphones, tablets, and connected DTVs. Software and hardware have come together to deliver a fully connected experience across multiple device platforms. The Cortex-A9 is already headed mainstream into mobile and smart connected devices, enabling multicore performance and flexibility. So here we are today celebrating the arrival of the Cortex-A15 MPcore processor. So ...

Is The Web Really Dead? Not Quite

There’s been a lot of discussion last week over the state of the Web lately – most of which was generated by WIRED Editor-in-Chief, Chris Anderson and his declaration that the “Web is Dead.” It’s hard to imagine how something that’s engrained in almost all aspects of society could even be on the decline. Nonetheless, it’s certainly a topic that’s been generating significant buzz among tech evangelists, bloggers and the folks here at ARM.

The basis for Chris’ argument isn’t so far-fetched. Chris points out that the app environment has changed the way we access content, and that users are less likely to log onto the Web through traditional means such as desktop browsers. While we at ARM agree that user preferences have changed, there are many observations that suggest that Web traffic is actually on the rise.

Studies have suggested that that apps and other smart mobile devices are helping to drive today’s increase in Web usage. According to Rob Beschizza of Boing Boing, the amount of Web usage that takes other platforms i...

So where are those tablets?

Netbooks, smartbooks, tablets ... Lots of buzz but where is the beef? I for one thought they would be here sooner. Until recently, netbooks and eReaders were the real things that stuck with the consumer, but it came after the UMPC and MIDs which were misses. In addition, when it comes to tablets, there were many attempts over the years that, to be kind, were not very successful. For tablets, it took Apple to break the code and deploy a product that resonated with the consumer and overnight define a new product classification.

So I get asked where are the ARM tablets and smartbooks, and why they have taken so long? Well it all comes down to timing and FUD (Fear, Uncertainty, and Doubt). Let me explain.

Google, Android or Chrome OS? A year ago it was clear that Android was the OS for these new...

China leads the mobile internet development

Nielsen has claimed that China has passed US on mobile internet usage, according to China Passes U.S. in Mobile Web by James Kendrick from jkOnThe Run. I really believe this is happening, just by seeing the market change in the past 5 years in China.

It is reported that the number of internet users in China is 420 million as of June 2010, of which 277 million are mobile internet users at the same time. 11.7% of the mobile internet users only use a mobile phone to access to the internet. (Source: China Internet Network Information Center) This number has grown very fast in the past 3 years, from 44 million in June 2007 to 277 million in 2010. Mobile phones and new kinds of smart mobile devices are becoming the primary intern...

China leads the mobile internet development

根据中国在移动 Web 领域已赶超美国(作者:James Kendrick;来源:jkOnThe Run)一文提供的信息,Nielsen 称,中国移动互联网使用已超过美国。仅仅从过去 5 年来中国发生的市场变化来看,我便对此深信不疑。

据报道,截至 2010 年 6 月,中国互联网用户已达 4.2 亿,其中 2.77 亿为移动互联网用户。11.7% 的移动互联网用户使用移动电话上网。(信息来源:中国互联网络信息中心)这一数字在过去三年内得到飞速增长,由 2007 年 6月的 4400 万增至 2010 年 的 2.77 亿。移动电话及新型智能移动设备逐渐成为中国网民的主要上网设备。以下图表显示了市场的快速...

TV At Your Fingertips: How to Never Miss an Episode of Glee Again

It’s no surprise that consumers have fallen in love with tablet computing. Thanks to devices like the iPad and upcoming Android tablets, users have come to learn that mobile computing is more than just looking up directions on GoogleMaps or finding the nearest lunch spot on Yelp. New mobile computing trends have created a shift in the way that we’re connecting and consuming information on a daily basis. One of the hottest trends we’re seeing more of these days has been the convergence of entertainment and computing, which will increasingly become more of a design focus for device makers in the near future. Last week, there was a lot of chatter surrounding a slew of TV tablets that will soon be hitting the market, including the rumored Motorola Verizon TV tablet . TV tablets coming soon, this is an exciting prospect.

While enjoying TV content on ...

Can 4G Networks Free Up the Connectivity Pipes for Smart Connected Devices?

I’ve drawn parallels in the past on this blog between the level of innovation and technology advancement that has been driven by a smarter, more connected human system (e.g. the social Web) and what can be possible if all technology (not just mobile technology) could enable the same level of connectivity, built-in feedback and intelligence.

There is a real opportunity for devices to become even smarter by working together by sharing information and operations. The hope is that this interconnectivity will lead to a network of smarter connected devices that is more comprehensive, adaptable and responsive – impacting everything from healthcare to the energy grid to safer automobiles. In the energy grid for example, devices can work within a system context rather than in isolation, adapting their workloads to the needs of those devices around them or detecting faults in the system of devices before a major problem arises.

But while innovation in hardware and application development is an exciting topic it is just one side of the equation, the other side of that equation is connectivity – the pipes connecting these devices.

That’s why I was excited to read a ...

Diversity & innovation bring Computex a long way in 15 years

I arrived in Taiwan late Sunday night for Computex 2010 after what is seemed like a weekend commute from Austin. I have been traveling to Taiwan for the last 18 years; not much has changed on the travel side, American still has the “Narita Express” from DFW, AA 60 over and AA 61 back from DFW … trying to figure out the trips, must be over a hundred. This trip is for the yearly migration of the computer world to Taiwan for the Computex tradeshow … should be named the geek express especially going through passport control at the Taipei airport.

Eighteen years ago I came here for the first time as part of a team focused on creating a new PC platform. I was part of the newly minted powerhouse of Motorola, Apple, and IBM that had a processor and the dream to offer choice in the computing marketplace. Consortiums were formed with the Taiwan government, we built a design center with IBM/Motorola, worked closely with the ODMs, we all worked very hard but at after a couple of years it didn’t happen after billions of dollars of investment. Looking back it wasn’t the technology that doomed it, it was the close relationship and interdependencies that Intel and Microsoft had … it was called “Wintel” for a reason. The short term c...

The re-invention of consumer electronics and “internet everywhere”

One of the very exciting elements of consumer electronics today is the rate of change and re-invention. ARM’s strategy is to be at the center of the continuum of internet enabled devices – from smartphones to tablets and netbooks, to DTV and STB’s. The form factors and the software and applications running on these devices will continue to shift with consumer preference and technology innovation, but ARM will be at the heart of these great devices (continuing my thoughts from my CES blog). Having seen for myself at the recent web 2.0 show products such Palm Pre, Motorola Droid, Nexus One and the Nvidia Tegra 2 Android tablet...

Tablets: Getting the User Experience Right This Time

Last fall, Glen Burchers of Freescale Semiconductor wrote “The Tablets are Coming, The Tablets are Coming” and Mike Rayfield of NVIDIA was saying that Tablet Computers are coming soon. At CES this year NVIDIA even declared a tablet revolution…

Since then, there has been a non-stop buzz about the numerous tablet devices that would hit the market. The launch of Apple’s iPad drove even more tablet announcements from top OEMs. Both Dell and HP have either shown or been reported to have multiple tablet form factors. And Archos recently discussed no less than 6 tablets by this summer. Clearly NVIDIA, Freescale, and numerous other visionaries see...

Will Tablets push Netbooks closer to the grave?

Following Intel’s latest profit report, Don Clark of the Wall Street Journal raised an interesting question on the viability of Netbooks in his blog.

I recently have been asking myself and our community a very similar question, that you can read more about in this post: Will Netbooks join UMPCs and MIDs in the technology graveyard?

Ironically when I viewed Don Clark’s blog, right next to the article was an advertisement that contained a picture of the iPad. The juxtaposition of the article headline raising questions about the future of Netbooks against the visual backdrop of a break-through tablet device struck me as funny.

Sure there is still some desire in the market for even lower cost basic netbook devices. By breaking a $200 barrier these new devices could reach emerging markets, support education initiatives and could really help to drive netbook volumes.

But as an avid consumer of technology, I generally hold the view that consumers want more than a cut-down PC. They need devices with better battery life and...

Will Netbooks join UMPCs and MIDs in the technology graveyard?

I have to admit that with the launch of the iPad tablet this month and the momentum we are seeing on tablet development in Taiwan, I am now wondering if Netbooks are destined to the archive of technology mishaps – just like the UMPCs and MIDs of the past? Fudzilla seems to be asking a similar question in their post here.

Let’s go back to 2007 when the industry was in just giving up on UMPCs moving onto MIDs. Behind this industry fever was a number of companies that were intent to bring PC technology down to a mobile device. At that same time of course the mobile industry was moving quickly to bring the internet and other PC like features to an increasing capable set of smartphones.

...

Technology for education 2.0 - the real smartphone revolution

While it was great to see the ARM9 powered ...

CTIA 2010: 1GHz ARM SmartPhones and Beyond


Smartphone that I Wanted to Take Home
Though there were some great devices at CTIA, but the one device that I wanted to slip into my pocket was the Samsung ...

Android, the next universal operating system?

Coming back from CES and MWC, I found that Android is not a handset OS any more; I have seen Android in so many different form factors: handset , eReader, tablet, smartbook , STB etc. Since Android is an open source platform, anyone can customize it based on their own needs. Some of our software partners are providing Android customization service to the device manufacturers.

ThunderSoft spoke with me at MWC about their work with an Android tablet:



China may become the largest market for Android

When I talk to...

Android, 下一个通用操作系统?

参加完 国际电子消费展 (CES)全球移动通信大会 (MWC) 之后,我发现 Android 已不再仅仅是一种手机操作系统;它可用于多种不同形式的设备:手机电子阅读器、平板电脑、智能本机顶盒 (STB) 等等。由于 Android 是开源平台,因此任何人均可根据自己的需要对其进行自定义。我们的某些软件合作伙伴正在向设备制造商提供 Android 自定义服务。

...

MWC...A Glimpse into Smart Mobile Devices

Having just chalked up another MWC, I am left with a couple of overall impressions from the show. Firstly, there was definitely a buzz back in the event and despite the absence from the show floor of a couple handset vendors, the official number of attendees over the four days was 49,000. But in addition to the atmosphere, there were a couple of other overriding themes and technologies that were evident.

Trends in Smartphones

Firstly, the sheer volume of the high performance mobile platforms from many semiconductor vendors was impressive, so expect a noticeable step change progress in smartphones over the next one to two years. 1080p HD video & graphics along with multiprocessor cores at 1GHz and above for high end platforms were evident on many stands. These were consuming every possible bit of data which seemed to be causing headaches for many exhibitors reliant on outside communication or internet connectivity...so spare a thought for the network planners when these devices hit the market.

Growth of Application Delivery

The focus on application delivery was also evident, with the success in the new App Planet event with each of the top OEMs hosting a session...

Mobile World Congress – The computer show of the new decade?

In preparing for my very first MWC, I was thinking: is this just going to be a mini CES? I started by looking into the number of attendees and who the exhibitors are and saw that this is a much more targeted show focused on mobile phones. Then I really started to dig and realized I couldn’t have been more wrong, there is so much more to it than the term “mobile phones.” Looking at session topics and the news in the mobile space today, it became clear that maybe we should be thinking of MWC as the up and coming computer show of the new decade. Yesterday’s mobile phone ecosystem is tomorrow’s computer ecosystem.

Today, the fastest growing segment of the mobile phone market is the smartphone. What seems to be some of the most compelling features to consumers are the instant access to their email, the ability to get to the web wherever they are, and the huge availability of applications addressing specific individual needs. Aren’t these the things we used to do on our PCs? Essentially today’s smartphones are small computers in our pockets or purses. While they are not our historic PCs, these smart mobile devices do most of what we used to do on our PCs but they do it anywhere and anytime, they are always on and always connected, they have int...

CES …catalyst for well placed bets…ARM everywhere

CES has always been where future ideas are tested and the impact of well placed bets becoming a reality. At 2006, people starting talking about HDTVs connected to the internet, ARM realized that to become a leader in these devices we must support the internet. This kicked-off internal discussions that were initially focused on getting ARM into computing, but very quickly it boiled down to “it’s the internet stupid” and that the internet would be critical for ARM’s success in the future. This initiated engineering efforts by ARM and our Partners to make this a reality. Fast forward four years and I can say the bet paid off in spades and in ways, we did not imagine. Let me show you what impressed me …

eBooks/Readers explosion … this was the year of the eBook/eReader at CES, they were everywhere and a couple received best of show in their categories. The Barnes and Noble nook, Alex by Spring Design, and Entourage edge; all integrated a second screen and Google’s ...

Only the Paranoid Survive: Inflection In Consumer Electronics

When I started out in the industry, I worked for Intel as they were transitioning from 386 to 486 and then onto Pentium; all guided by the hand of the great Andy Grove. In his book Only the Paranoid Survive, he described this time as an inflection point in the PC industry. This was because of the innovation, diversity and growth of this new industry. From my point of view, CES this year also marked a major point of inflection in the industry, but this time not in the PC world but in the consumer electronics world. Three major trends are clearly happening:

Glass is becoming connected - If you went to the Sony, Samsung, Panasonic stands you were struck by the amount, size, shape, diversity of DTVs that are being produced. From 3D images to ultrathin devices this show was a coming out party of all that’s good in the DTV area, but the most over riding memory is how many of them have Ethernet, wifi or s...

2010 Mobile Predictions from Dual Core Cortex-A9 to Android…

This is a traditional time of year as I prepare for 2010 Mobile World Congress to think about what we are going to see in the mobile world in 2010, and start the office sweepstake on how many phones and laptops we will have stolen this year.

If you are reading this at the end of 2010 and totally impressed with my forecasting skills, well thank you, if you are bent double with laughter then this is proof on how dynamic the mobile market is.

So as I’m an old tech guy I will give you my 10 (octal) predictions for 2010, or should I say 3732?

Consumers Just Want to Do More with More ARM Processors

As Smartphones become an integral part of the consumer’s digital life they expect their Smartphone to handle that many tasks without having to wait. In response to this demand expect Smartphones to increase their multitasking capacity through software/UI enhancements, and through the hardware with the adopt...

First Axiom of Low Power Design – Think Size

As a student of physics, I have always been drawn to the fundamental truths. However, after a career of marketing it took a true scientist to remind me to go back to my roots and look for the simple truths that hide within complex problems.

It happened when I was giving a recent talk to a large group of ARM engineers and technical fellows at our internal global engineering conference. The subject of my talk was an inside look at the much talked about ARM vs X86 battle. I naturally highlighted many of the power differences between two very different approaches to processor design including the fact that the ARM architecture was designed from the start for mobile.

After my talk I was approached by one of the most famous (internal to ARM) original architects of the ARM instruction set. As a marketer at an engineering conference, it was an honor to finally meet him in person and I was surprised that he took the time to talk to me. He complimented me on my talk but then very gently pointed out that I had a bit of the ARM history wrong – ugh!

You see, the original ARM instruction set was designed f...

Chrome OS – Leveling the playing field



For ARM this is very exciting news, here is how we see the impact:

It levels the playing field. Fo...

Travels with Netbook

I was pretty impressed with Ubuntu remix on the Acer netbook that I’ve been playing with, but wondered if I could use a netbook as my day to day computing companion for a trip away. During these business trips, I use my laptop to give presentations, remain in touch with work (e-mail and office applications) and as entertainment.

I usually travel pretty light anyway (an under 6Kg Samsonite rucksack that has room for clothes and equipment). This lasts me up to a week. With the netbook, the bag was certainly lighter, my MacBook is pretty heavy.

Getting Ready

I like to listen to the BBC podcasts; I’m particularly addicted to “The Archers”. I spent time reformatting my iPod to Windows and downloaded the Banshee music player as that had good reviews. After a lot of messing about, I managed to get my music onto the iPod but I just could not get the podcasts to automatically load onto the ipod. I created a list and loaded the mp3’s separately.

I had previously made sure that e-mail (Evolution) worked and I noticed that you can select mail folders to be available off line. When you go back on line, they automaticall...

Qualcomm Delivers on the Smartbook Promise!

QUALCOMM DELIVERS ON THE SMARTBOOK PROMISE AND DID IT WITH LENOVO, ADOBE, AND ATT!

Paul Jacobs, CEO of Qualcomm proudly showed off the first smartbook today at Qualcomm's Analyst Meeting in New York City enabled by Qualcomm's Snapdragon™ using an ARM v7 Architecture CPU designed by ...

Netbooks Part IV: From digital camera to social networking

My final review of the Netbook, will be on the sound and visual quality this smart mobile device presents. As well as its capabilities to navigate through the exciting world of social media!

Sound and Vision

Photographs are supported via F-Spot which helps you organize photographs. It surprised me by recognizing my Canon G9 when I plugged it in and downloaded RAW format photographs. Like iPhoto, it includes integration with Flickr. It doesn't allow you to edit, but Google's Picasa is available and does exactly that, giving more or less the same features of Apple's iPhoto.

Gimp (a Photoshop replacement) is also available, if I want to do heavy editing. The sm...

Netbooks Part III: A Day at the Office

So it’s called a netbook, but can it handle a day at the office? Email and calendar are provided by Evolution. It is nicely integrated with Google mail, including contacts and calendar. Microsoft Outlook is catered for so long as Outlook Web Access is enabled (which it is in ARM). Like Outlook it can cache e-mails for offline use.



In order to get your mail, you need to be connected into ARM's network. When you're on the road, that usually means using Cisco's VPN client. This is available, but finding the right version and applying patches was not straightforward. Once it's working, it's a bit clunky. A better solution was to use the Cisco compatible VPN (vpnc) that comes with Ubuntu. This meant that I had to install some more packages and tweak the set up, but it uses the ARM profiles just fine.

I'm a bit of a Skyp...

TechCon3: Advancing mobile computing & graphics interfaces

At ARM TechCon3 last week, we had a chance to catch up with Brian Carlson of TI and Bill Galione of ST-Ericsson.

Brian Carlson took us through some of the emerging ARM based mobile computing devices using TI’s OMAP 3 technology. The highly responsive Palm Pre which is powered by the ARM Cortex-A8 which supports multiple applications at a time. The Archos internet tablet is the first OMAP 3 Android product that runs at 800 MHz. This very fast device can open multiple windows at one time and has a handy touch magnifying tool for close up reading. Carlson says there is much to look forward to from the OMAP 4 and the ARM Cortex-...

Netbooks Part II: Installing Remix

After moving on from my first impressions of my evaluation of the Acer Aspire One, the first thing that I did was to install 8.10 (Ubuntu Intrepid). There's plenty of help, the best source was here. From this I learned how to create a USB boot disk from the CD. Lacking a USB DVD drive, I ended up booting Ubuntu in VmWare. A bit slow, but it worked.

Of course, wi-fi stopped working immediately and I hit google to find answers. Had I read the guide beyond the “how to make a USB boot disk”, I would have realized that I had to download and build madwifi. After that I worked through the HOW TOs, applying the fixes that they suggested. A good example of an active open source community in action.

The next thing to get working was sound and for that I needed to install alsa (Advanced Linux Sound Architecture) and build it. Things mostly worked ...

Dell Latitude ON – Right ON



Dell videos showing the merging of the smartphone and business laptop


Bringing an ARM based subsystem into a PC notebook to deliver a hybrid that benefited from the best of both worlds. This week Dell formally (finally) announced the availability of Latitude ON feature as part of their new Latitude Z series business laptop. So why the wait and why now? My guess is that they really wanted to get it ri...

NetBooks: Fad or Trend?

NetBooks, the new breed of low power, cut down laptops have gained significant popularity over the last twelve months. They seem to be being used as cheap laptops (for students) and second PCs, perhaps being used for traveling and conferences. Microsoft has given WindowsXP a reprieve in order to support them and is promoting support for them in the upcoming Windows 7 release. Apple remains aloof and mysterious.

Meanwhile, Linux based versions of NetBooks are available now. Often these have tailored distributions of Linux, aimed at ease of use, particularly for those unfamiliar with Linux.

Curious about how this will play out I took an Atom based Acer Aspire One and installed Ubuntu Remix onto it. This is Canonical's approach to making Ubuntu user friendly on a 9” or less screen. What I want to know, is could I use this machine in my day to day work and home life? What improvements would I make, if I could? What does this mean fo...

Gray market, 1000 RMB mobile computing?

ARM processor-based mobile computing platforms have been drawing more eyes in China in the past several months. Many companies both in the handset industry and the PC industry are interested in this “new” market. Moreover, the chipset vendors have become key partners in this market because they have the chips and reference designs. High-performance ARM mobile computing platforms, such as Cortex-A8 based platforms, are more intricate than previous platforms. So direct support from the chipset vendors is very important to the ODM/OEMs so that they can finish their first design. I have had several calls each week from these companies asking for an update on this market, including any partners whom they can work with. Some of the calls are very interesting because they are from some companies which I never heard of in Shenzhen area where the most gray market players are located. Gray market refers to the small manufacturers in China spinning out devices with little to no branding or marketing. They say they want to do ARM based smart mobile devices....

China has a huge gray market now..hundreds of small and medium-sized companies who are struggling in this market. They are very flexible and want to do any device that...

灰色市场,千元移动计算?

过去几个月来,基于 ARM 处理器的移动计算平台在中国一直备受关注。手机行业和 PC 行业的众多企业均对此“新兴”市场兴趣满满。此外,芯片集供应商已成为该市场中的关键合作伙伴,因为他们拥有芯片和公板设计。高性能 ARM 移动计算平台(如基于 Cortex-A8 的平台)比以往的平台更加复杂。因此,来自芯片集供应商的直接支持对于 ODM/OEM 完成初步设计非常重要。每周我都会接到来自这些公司的几通电话,询问有关该市场的更新信息(包括他们可以并肩合作的任何合作伙伴的信息)。有些电话非常有趣,因为是从深圳地区(多数灰色市场厂商聚集的地方)我从未听说过的某些公司打来的。灰色市场是指制售品牌非常小甚至无品牌或营销活动的设备的中国小型制造商。他们说希望做基于 ARM 的智能移动设备....

中国现在拥有巨大的灰色市场..数百家中小型公司正在这个市场中拼搏挣扎。他们非常灵活变通,只要是可以赚钱的设备,他们都愿意做。他们...

Sharp’s NetWalker Smart Mobile Device Powered By ARM Cortex A-8

We are nearly 2/3rds of the way through 2009, the year in which the ARM CortexTM-A8 processor emerged in announced products. Smartphones lead the way, with the Palm Pre going public right at the start of the year followed by most of the other mobile OEMs. Now eight months later the first laptop from Sharp has been announced built on the same Cortex-A8 CPU. The Sharp PC-Z1 with a 5 inch 1024 x600 TFT LCD touchscreen display is powered by the Freescale iMX51 running Ubuntu. The intention to make this popular desktop distribution of ‘Linux available on the ARM’ architecture was only announced towards the end of 2008, before this time it was exclusively associated with PCs.

The high performance and efficiency of the Cortex-A8 has made it a magnet for software developers wanting to create new innovative battery powered devi...

The Challenges of Video on Smart Mobile Devices

There have been a number of items in the press over recent weeks about video technology and so I am going to explore why this is important for Smart Mobile Devices. One of the interesting news items was about the inclusion of standard video codecs in the HTML 5 specification. It seems that a lack of agreement between interested parties means that a standard is currently not possible. Another news item was the Google announcement of the acquisition of On2 Technologies - a company noted for providing the video compression technology used by the likes of Adobe Flash and Skype.

So why is the specification and control of video codecs so important?

Digital video signals from a video or TV camera have very high data rates in their raw format, but fortunately also contain large amounts of redundant information. Video codecs exploit this redundancy to compress the digital signal and reduce the amount of storage required to hold a particular video and hence reduce the amount of data required to transfer the video to an end user. When you want to view the video, the decoder uncompresses the data and regenerates the original video....

Understanding a new generation– web-based software and services

Working in a technology company, I like to think that I am up on the latest and greatest device and software trends. My mobile devices synchronize my world of calendars, email, contacts, and most web information seamlessly to my computers and with the rest of my families’ various devices. I rest each night with the security that my critical data (mostly media content) is safely backed-up in the cloud, and only sometimes worry about security. And in an attempt to stay current to the minute, I even joined the Twitter revolution.

My 14 year-old daughter teaches me what’s important…

I was feeling pretty good until last night when I came face to face with a real-life generation gap. You see I asked my fourteen year old daughter to take a new prototype ARM-based netbook for a spin and she unlocked for me a new understanding of a web without boundaries. She doesn’t marvel at the web and connectivity; she lives it and expects it. She lives in an online world. She keeps in touch with close friends in an joint online community they built to chat with each other on myfamily.com (I’ve promised ...

China, at the center of Mobile Computing evolution

China, one of the largest PC, mobile phone and consumer electronic markets in the world, is at the center where all companies in the industry are competing with each other. And now, it’s one of the critical markets for ARM based mobile computing devices. We are working with our partners including Silicon vendors, OS vendors, software service companies as well as OEM/ODMs to enable the market in China.

Convergence is happening everywhere in the industry: fixed line and wireless; embedded and PC, especially mobile and internet. Everyone is talking about mobile internet in China such as the operators, internet companies, wireless service providers etc. There were 298 million internet users in China by the end of 2008, among which 117.6 million users also accessed internet through mobile phone; growth of 133% more than 2007, according to CNNIC (China Internet Network Information Center). I am expecting the next 100 million internet users in China will access the internet through mobile devices rather than PCs.

Chinese people are one of the craziest and most endurable users I have ever seen. Many young generation people will spend 2-3 months’ salary just for a latest “cool” Nokia phone, and then change to another one in half-year time. They like to try new devices and services, and they ar...

中国,在移动计算进化的中心

中国是全球最大的 PC、移动电话和消费性电子产品市场之一,同时也是业界所有公司展开竞争的战场前沿。目前,这里也是基于 ARM 的移动计算设备的重要市场之一。我们正与合作伙伴(包括芯片供应商、操作系统供应商、软件服务公司以及 OEM/ODM)携手,共同推动在华市场发展。

业界的融合现象随处可见:固定线路与无线、嵌入式与 PC,特别是移动与互联网。在中国,人人都在谈论移动互联网(如运营商、互联网公司、无线服务提供商等)。截止到 2008 年底,中国互联网用户已达 2.98 亿,其中 1.176 亿用户同时还通过移动电话上网;与 2007 年相比,增加了 133%(信息来源:中国互联网络信息中心 (CNNIC))。我预测,中国接下来的 1 亿互联网用户将通过移动设备而不是 PC 访问互联网。

中国人是我见过的最狂热、最能忍耐的用户群之一。很多年轻人会花费 2 到 3 个月的薪水,只是为了购买一款最新的“酷炫”Nokia 手机,而后会在半年的时间内再更换为另一款。他们喜欢尝试新的设备和服务,同时也是互联网用户...

Smart Mobile Devices Press Tour Update

ARM Powered Smart Mobile Devices Press Tour took place from coast to coast in the US and then on to the UK. From this two week tour the articles listed below are some the of the news coming from the various media.

Windows to run on ARM processors by 2013

ARM has legs

ARM Outlines Next-gen Netbooks and Smartbooks*

Can ARM Come Between Microsoft and Intel?

ARM hopes to lure Microsoft away from Intel

ARM-Based Pegatron Netbook Protoype

ARM-Powered Pegatron Netbook Showcased

Pegatron shows netbook with Palm Pre's CPU

...

Why Battery Life Benchmarks Must Change for Mobile Devices

The current battle in the Intel vs AMD PC war has been highlighted by recent discussions on the relevance of MobileMark2007 to the consumer’s true experience in mobile computing. AMD wants to include 3DMark2006 as another piece of the puzzle (presumable it will help their position) and Intel seems to benefit from the amount of time MobileMark2007 spends in CPU idle. In reality, future changes in this area needs to go well beyond being another battle in the PC wars and instead incorporates the breadth of new smart mobile devices that are coming to market.

The emergence of netbooks, smartbooks*, and other devices that enable consumers to consume, create, and communicate demonstrate that usage models have moved beyond the one size fits all model of the PC. Consumer...

First taste of an ARM Powered Netbook … and it’s good!

We just took a delivery of 15 netbooks and distributed them around ARM; I am excited to take mine on the road with me this week to show the press and here is a little about my experience with this smart mobile device so far.

A little about the device … it is 10.1 “netbook” powered by two cell battery and an ARM Cortex-A8 running about 800MHz. They are extremely light and are made thin because they don’t generate much heat. These are not production units and are considered engineer samples; cases are “soft tooled” so the fit is not solid like production units but it gives a good a feeling on where the products are going. Electronics wise the device is close to full function complete, but from software prospective more work is needed … but too not much. What’s missing is from the software side includes power management, 2D/3D driver optimization, and some video codecs.

That said, this device rocks and I can definitely see a bright future. The installed OS is Canonical’s Ubuntu 9.04. WiFi...

Android Shipping on ARM Smart Mobile Devices Now

Android is an excellent example of the great OpenSource initiatives that are happening around the ARM architecture. Android and the Symbian Foundation are unique in the OpenSource community in that they are both complete mobile phone stacks, which allow OEMs and Silicon Partners (SiPs) to develop their own handsets. Allowing them to focus on differentiation, rather than the rewriting yet another SMS client. However it is critical that anyone who is takes advantage of the Android codebase does it in such a way that they can take full advantage of future versions, optimizations and bug fixes.


It is easy to build a toy Android on another architecture, but can you make it production worthy?

With OpenSource Freedom Comes Responsibility

The Android codebase is 2+GByte of source code, and the many man years of effort t...

What’s under the hood: Driving the ARM low power architecture

I‘ve been thinking recently about the different trade-offs needed when designing ARM powered smartbooks* and netbooks and how they are different from traditional x86 PCs. So whilst sitting in my car at the lights yesterday, some analogies sprang to mind.

Over the past few years, the desktop seems to have evolved like a drag racer – It’s all about peak performance – Maximum throughput and maximum clock frequency is what matters. This might be necessary if you’re an out-and-out gamer, but is it really required for the majority of users? The problem with this approach is that the quest for performance pushes all other design criteria out the window - The way to get more and more performance is to throw more and more power at the problem. You end up with the equivalent of a 7000hp drag racer that can run a quarter mile in sub 5sec. Great for bragging rights, but not much use in the real world.

When you want a mobile device that can be used all day, then you need more than just performance - you need power efficiency as well. This isn’t some aftermarket add-on or some minor changes to the periphery of the system. It’s a fundamental cornerstone of the design. We’ve seen the approach of squeezing a PC design into a UMPC or MID and give a wry smile whenever battery life is mentioned. The power consumption is simply too high and battery life ...

ARM talks smartphones, netbooks and smartbooks with TelecomTV

A couple of weeks ago I was [video] interviewed by Ian Scales from TelecomTV. Ian asked me a wide range of questions, but focussed on ARM’s role in the mobile industry and how we are enabling the latest range of smartphones and smartbooks* with a new level of performance and multimedia features. It was done just before the Google ChromeOS announcement.

My colleague James Bruce has commented on the Google Chrome announcement in his blog: Google Chrome OS on ARM Powered Netbooks, What Does It Mean?

Rob Coombs, Director of Mobile Marketing, ARM, focuses on mobile gadgets that can fit in your pocket and is excited about the next wave of Smartphones that promise to be smarter and wow us with stunning graphics. This new class of Smartphone, which will focus on personal Internet and user experience, will change the industry and delight users. The ARM mobile marketing team are at the centre of the mobile industry and this provides a great place for Rob to look at the trends, a...

Google Chrome OS on ARM Powered Netbooks, What Does It Mean?

Today Google announced that they will be releasing a Google Chrome OS for Netbooks & Smartbooks* supporting both the ARM architecture and the x86 architecture. Of course this has generated a lot of press and commentary such as "Clash of the Titans" in the Economist, with a strong focus on the rivalry between Google and Microsoft, but what does it mean to the consumer?

What Computing Power Do You Need?

Traditionally computing has followed Moore’s law in that consumers have followed the increase in computing power. Today this has resulted in incredibly powerful desktops that consume 600+ Watt, but what does the consumer do with that? The simple answer is that for typical use cases consumers do not need this level of performance, unless you ar...

Reflections on Computex

As I look back on this year’s Computex show, two things stand out to me: One is the lack of spark that has traditionally existed between Intel and AMD in the PC battleground and two is the incredible interest in ARM Powered devices from smartphones to netbooks and smartbooks*. Seems like both of these smart mobile devices could be a sign of the times that PCs are just not that exciting anymore and true innovation will drive the market to new heights.

So what was “better” that showed up at Computex 2009?

A number of different netbooks showed up based on Freescale’s iMX515. These were extremely thin with HD video playing. It was great to see OS choices including Ubuntu, Xandros, ...

Mobile Network Operators or OEMs: Who will win in Smartbooks?

On 16th June we saw the results of the UK government’s report mapping out a plan to ensure every household in the UK has access to 2 Mbps by 2012 and with a vision of making 50 Mbps available to 90% of the population by 2017. With the delivery mechanism through ADSL & fibre optic technologies, the long timescales must surely put a smile on the face of mobile network operators (MNOs) who are offering comparable data rates with all the advantages of wireless connectivity. Whilst the consumer may like the convenience provided by mobile broadband, MNOs are viewing mobile broadband as an opportunity to deliver new services and content as they already enjoy a billing relationship with the consumer. However, the target devices are not just mobile phones or PCs connected through dongles, but the new class of Smartbooks unveiled during Computex in the Smart Mobile Devices category.

The capacity to consume content on Smartbooks is arguably higher than that of traditional PCs. Due to their long battery life and integrated on-chip hardware acceleration with video and graphics processors, these devices offer the capacity to decode three HD movies on a single charge and suitable graphics performance for...

Are we going to use GPUs for saving the world instead? – Part 3

Following my last two blogs on the history of GPUs and the consequences of OpenGL ESv2.0, I’d like to continue the discussion of OpenGL ESv2.0 and the evolution of Smart Mobile Devices. And at last, to my favorite topic, gaming. For the last ten years I have been touting that mobile gaming will take off next year. Although we have seen in all fairness a tremendous growth in this area, it was never the killer application that shaped the Smartphone space. Now this is about to change with the web based application stores for mobile. The interest in good quality, good looking games is sky rocketing judging from the reported downloads from Apple´s App store and one can easily imagine that the interest will continue to increase with games utilizing programmable shaders going by the references we have from the game console and PC space. The very good news for all us gaming junkies is that we are already seeing Mali-200 technology-based designs being targeted at the mid-range mobile phone level. Even if we are only talk...

Are we going to use GPUs for saving the world instead?– Part II

Following my first blog on the history of GPUs, I’d like to continue the discussion of OpenGL ESv2.0 and the evolution of Smart Mobile Devices. GPUs have gone from traditionally being games accelerators to becoming an essential part of game platforms (i.e. we are not talking about GPUs accelerating games anymore, they are an absolute necessity to even play a modern day game). In ARM we experience that the same thing is happening in the mobile platform but for a much wider range of applications, and of these, the biggest one of all is the User Interface (UI). Devices today are increasingly differentiated on the crispness of the UI (I will leave any discussion about actual usability out of this post; I am still an avid shell user even sitting on a Mac) and device manufacturers are seeking to insert as much “soul” as possible into the UI in attempts to gain more market share. Although it is 2-3x more expensive in terms of silicon cost to add a GPU that can support OpenGL ESv2.0 compared to a fixed function GPU supporting OpenGL ESv1.1 or OpenVGv1.1, it is becoming an absolute necessity in order to support the high-quality graphics effects i...

Are we going to use GPUs for saving the world instead? – Part I

Let me start with a short history of GPUs. When work started to design the ARM®Mali™ graphics architecture in 1998, the market for Graphics Processing Units (GPUs) was still in its infancy in the PC space. The existing architectures were designed to implement the beloved mathematical formulas we, in the graphics industry, sometimes read up on in the Foley, et.al. The main purpose of putting a GPU in your system back then (yes, you could decide for yourself whether you wanted graphics acceleration or not) was basically to get Quake to run faster and for the visuals to look better. Bringing the same improvements to mobile phones and enhancing the user experience was not considered and the Smartphone, much less the Smartbook*, was not even thought of.

Back then I remember Jørn Nystad, the chief architect of the Mali architecture, saying; “Why should we limit programmers to a fixed set of functions they can accelerate?”

What he was referring to was obviously the fact that with all GPUs implementing the same “mathematical” functions, everything would look similar. Even two very different game titles had a very similar look and feel. Our software team back then, still riding high on the Amiga wave in which some are still active sceners , claimed that although GPUs made triangles and pixels move much faster, graphics produced by these static machines did not have “so...

Truly smart mobile devices are more than scaled down PCs

For the last few years we have been hearing how x86 CPU in PCs could be scaled down to create great mobile devices to service the needs of today’s mobile consumer. While this sounds like a great idea it overestimates the role of the CPU in enabling these devices and oversimplifies the underlying hardware power management challenges. To create truly smart mobile devices, the CPU must be integrated with other processors, such as the graphics and video that are optimized for their specific tasks and can be powered off when not in use. Only then can a compelling user experience be created that covers the range of criteria (all day use, always connected, performance, multimedia) that today’s consumers demand in their mobile devices.

The PC way of thinking has always been about providing the peak performance necessary to do any work load in SW on the CPU. This is evidenced by the move to higher and higher clock speeds (2+GHz and “burst performance”) to achieve the necessary performance for diverse applications such flash animation or HD video in the next generation of PC netbooks. The impact, of course, is high peak powers and high idle powers due to the process technology and number of gates in the CPU necessary to achieve the required maximum clock frequencies. These high peak powers require expensive and complicated thermal management solutions that limit form factors and increases costs while the high idle power drains the battery when not in use. Toda...

Market for MIDs or Smart Mobile Devices?

I have been asking myself lately if there is a market requirement for the Mobile Internet Devices as defined by Intel, but I can find no compelling reason for such a device. The device category is manufactured and does not fit the consumer market with its relatively large form factor and high power consumption being offset by nothing more than the promise of a desktop internet experience. My pockets and hands are not getting any larger to make carrying such a device a realistic prospect. However, true smart mobile devices that access the internet offer a compelling experience for which the consumer will pay.

Forcing the creation of a new category of devices will not work. The way forward is to enhance the consumer experience of existing devices that already provide significant value through a clear primary purpose. Mobile phones are the most obvious category of consumer devices where we are seeing this innovation, with increasingly higher speed modems in new devices offering higher throughput than the broadband connection to my house. Coupled with a trend to larger display sizes and the innovative use of widgets and services this category of devices, which have the primary purpose of making calls, fit in my pocket and have a suitable power profile to last for days and are truly mobile personal devices. The incredible capabilities and diversity of “smartphones” will on their own constrain the development of any MID market.

Yet, the consumer electr...

ARM Community at Computex: Wrap-up

ARM Community at Computex

Don’t Supersize My Processor….Consider ARM Smart Mobile Devices
Kerry McGuire reflects on the excitement around Computex 2009. She describes her ideal smart mobile device and the technology needed for it.

ARM in the News

Pegatron Netbook: Freescale CPU, 8hr battery, super-slim & 3G [Video]
By Chris Davies, Slashgear.com, June 4, 2009

Wistron N900z Smartbook*: sub-$200 ARM netbook [Video]
By Chris Davies, Slash Gear, June 3, 2009

ARM's East Interview on Semiconductor Industry [Video]
Bloomberg TV, June 2, 2009

COMPUTEX 2009: the year of the low power chip
by Scott Bicheno, Hexus.channel, June 3, 2009

...

ARM Community @ Computex: W East, Nvidia, Samsung, Fujitsu, Opera

What’s happening with the ARM Community at Computex?

Energy Efficient Design Emerges as Key Computex Trend
Power-management and power-efficient technologies are becoming an industry requirement. The ARM low-power processors, ARM CortexTM-A8, and ARM CortexTM-M0, are geared towards power efficient solutions.

ARM at Computex: nVidia, WiMax, Fujitsu, Samsung & Opera
Rob Coombs’ Day 3 account of his travels at Computex covers video interviews with nVidia, Fujitsu and Opera and a review of activities at the WiMax area and meeting with Samsung to discuss their new S5PC100 chip that is running Android and ThinkFree.

Warren East, ARM CEO, on HEXUS TV
“What's the next big thing in tech? Well, perhaps its ARM... very small, very powerful and already in loads of stuff... but there's plenty more to come!”

New Videos on the ...

Why the Internet Experience will be better on your Smartphone

Cut the Wire, Rise from Your Desk & Make the Internet Personal

The Smartphone Redefined Email
Would the Blackberry have been successful if it had taken the laptop email experience and just made it smaller? No, RIM took advantage of the always on, connected experience of your Smartphone and redefined the email experience to make it a compelling (perhaps too compelling) experience. The same is happening with the Internet; Smart Mobile Devices are going to redefine how the Internet is used.

Making the Internet Personal

Smartphones redefine the Internet experience because as well as offering a full browsing experience they offer unique features that a laptop cannot offer:
• Always with you
• Always on
• Always connected
• “Swiss Army Knife of features” including still camera, video camera, GPS, 3D compass, 3D accelerometers

This unique combination of features will allow a wide range of Internet services that will be accessed from the Smartphone in your pocket, making the Internet truly personal and not deskbound.

Smartphones Today – Redefining Shopping Around You

So how has the Smartphone enhanced an Internet service? Let’s just take a simple example of online price comparis...

Computex: ARM Partners Have Delivered Mobile Computing

I was last at Computex a couple of years ago. From a semiconductor perspective it then seemed to be all about Intel and AMD, but it has been very different this time. There are a host of ARM semiconductor partners showing off their highly integrated ARM based System on Chip (SOC) devices. Now, some of our marketing folks will tell you I'm a hard person to please. Sorry chaps, I do confess I have been a bit negative over the last 6 months - perhaps focusing more on what the ARM computing products don't do, rather than what they can do. Well, I've spent a couple of days in Taiwan and I'm impressed. The ARM Partners who have targeted this new space are delivering.

There has been a lot of ODM activity too. The efforts of the ODMs, in combination with the ARM software and silicon Partners, have created a great collection of real products. These products look good, feel good and... they actually work, connecting me to the ARM website faster over 3G in Taiwan than I can often get over Ethernet on my PC in the ARM Cambridge office.

So well done, and thank you to those ARM partners, ODMs and their software partners who have collectively made this happen.

My speech on Monday was about the mobile Internet becoming a reality to the extent that it becomes so much a part of our everyday lives that we can stop talking about it. We do have a way to go before my "favourite gadget" fountain pen doubles up as a voice-activated connec...

ARM Business Model Applied to Computing

With the Silicon Handcuffs Off, Taiwan Will Lead A New Era of Choice in Computing

With ARM and its expansive Partner ecosystem providing compelling platforms for the (mobile) computing market, Taiwan’s ODMs and OEMs, for the first time, will have the freedom to innovate and differentiate through a new class of Smart Mobile Device that they provide.

I’ve spent many a year in the traditional PC industry, but now I’m seeing signs of a major transformation happening at the ODMs. For the first time, they feel the freedom to move from implementing a defined specification/device to making new devices that leverage the base technology. This freedom allows them to choose the best ARM Partner for the class of device that they are designing.

Computex 2009

Having finished a week tour in Taiwan meeting with ODMs, I was amazed at the focus and excitement surrounding this year’s Computex. As usual, the ODMs are striving to beat out their competition by showcasing their products to existing and prospective OEMs. However what makes this year unique is the opportunity that they see in the diverging PC market and the potential to change what has been the legacy for the last 20+ years.

Taiwan has built its business model of suppliers to a common platform driven primarily by one silicon company. The model runs on razor thin margins with little room for differentiation. Notebook X must have these features; netbook Y must...

Mobile Computing with a Bang - My son at ARM

Some of you know I like to use my kids as science experiments, well for two weeks my son (age 15) is doing his work experience here at ARM.

So, what has he learnt in the first week?

I’d like to think he has joined the dots and has figured out that if he applies himself, and gets good grades, then work can be fun. Alternatively he might have concluded that he can roll into work whenever he likes, eat almost continuously in the cafeteria (this is important to him at the moment) and no one gives him a hard time.

What have we had him doing?

We’ve got an online programming tools and microcontroller prototyping project bubbling along in the labs. As we’re always looking for more example projects, we thought we could build on his last project which involved launching a rocket with an accelerometer data logger as the payload. Since offline apps are so last year, we reasoned that the Web 2.0 Mobile Computing Edition had to do the data logging (with an upgrade to include a gyro) in real time with a GPRS phone module connection to a web site. All the extra payload called for a bigger rocket which made everyone smile.

He has learnt that super glue is very sticky, tissues are not a good substitute for fir...

All-day computing is coming to netbooks. A real back-saver

Netbooks with ARM technology will start shipping in the next couple of months, ushering in a new level of usability for the consumer – the best in Mobile Computing. Like your Smartphones, these Smart Mobile Devices will be thin and light, have great internet and multimedia experience, and will set the bar for battery life – delivering a full-day experience. Saving you from making that painful choice between your work and your back.


Trials of a Road Warrior with limited battery life

Having your battery go flat with no place to charge can mess up your day. I have been lucky with most of my portable devices because they get me through the day before I have to seek out a wall plug or USB port for charging. But for some, or should I say one in particular, it is challenging to keep going for more than a couple hours. Yep, my trusty notebook. With notebooks you have a choice of light and limited work, or heavy and a back problem. I choose the heavy, back-breaking option because as a road warrior I can’t afford to lose hours in my day due to a lack of battery power.

I travel frequently and in good or bad times my company has us fly in coach. When I board I always hope that I am lucky enough to get the seat with power and hope it works, but most of the time the closest power is the socket in the airplane’s bathroom. (I’ve...

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