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ARM in Networking: Meeting Demands of High Performance & Energy Efficiency

January 23rd brought some exciting Chinese Lunar New Year's Eve news with the announcement of LSI Corporation expanding their long-term strategic relationship with ARM by extending our cooperation into networking applications.

It is noteworthy that with this expansion LSI will not only be able to access a broad range of ARM® processors, including the ARM Cortex™-A15 processor with virtualization support and future ARM processors, but they also can access ARM’s on-chip interconnect technology, essential IP in the development of high performance cache coherency of multicore applications. The latest on-chip interconnect technology from ARM will enable future products from LSI to have at least eight or more cores in a single SoC. This scalability, to a high number of cores, is one of the most important features that telecommunication OEMs, who are always bandwidth and performance-hungry, look for when designing their next generation systems....

MWC 2012: Cutting Edge Smartphones & Secure Payment Technology

Now that Mobile World Congress (MWC) 2012 has wound down, here are a few more videos and insights I captured from a few of the ARM Partners: Texas Instruments, ST-Ericsson, ZTE and last but not least Proxama.

Texas Instruments
At the Texas Instruments (TI) stand I got to demo the recently released ARM Cortex-A9 based Samsung Galaxy Beam smartphone which features the built in TI DLP Pico Projector technology. This gives you the ability to project the screen of your smartphone onto the wall which could come in handy for displaying slides in an impromptu meeting or a college student who wants to show off their ga...

ARM Mobile Showcase at MWC 2012: Multicore, Security & LTE

As Mobile World Congress (MWC) 2012 continues, there is no shortage of ARM technology on display by the ARM Connected Community, from quad-core ARM Cortex-A9 and Cortex-A15 based smartphones to revolutionary innovations in mobile payment technology. In this blog I’ll cover announcements from NVIDIA, Samsung LSI, Giesecke & Devrient, Huawei, Texas Instruments and HTC.

NVIDIA
Mike Rayfield, GM of the Mobile Business Unit at NVIDIA, gave me a tour of the NVIDIA stand where he showed me the latest Tegra 3 tablets and smartphones based on the quad-core ARM Cortex-A9 as well as some amazing mobile gaming demos.

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MWC 2012: ARM & ARM Partner Innovation All Around

It’s looking like Mobile World Congress (MWC) 2012 will be a great week for ARM and the ARM Connected Community. I got a firsthand look at the new multicore LG devices, the latest in augmented reality, and remarkable demonstrations of ARM TrustZone technology. I then learned about Morpho’s collaboration with ARM Mali in GPU computing and discussed the latest Texas Instruments OMAP product offering.

LG Mobile Multicore Devices

I caught up Henry Nho from LG Mobile where he showed me the Optimus 3D MAX and the Optimus 4X HD, both based on the ...

Mobile World Congress 2012: ARM Enabling Great Smartphone Innovation

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The ARM mobile team has just finished our preparation for Mobile World Congress (MWC) 2012 and I thought I would share my very educated predictions on what you are going to see at MWC. So here it goes…

Continued Innovation
One of the great things about the ARM ecosystem is that because System-on-Chips (SoC) do not come from just one supplier, you see rapid innovation in the smartphone market. For example at MWC last year, dual-core smartphones had just started shipping, but by the end of 2011 they represented 25% of the smartphone market.

This rapid rate of innovation means that the leading edge demos that you see on our Partners booths this year, will be in your smartphone at MWC 2013.

Next Generation SoC...

CES: 4 Days of "What's Hot" in the World of ARM Based Technology

It’s been a whirlwind week at the Consumer Electronic Show (CES). Throughout the week I had the chance to test drive some of the latest and greatest ARM based technologies that are on their way to making techies across the world very happy! On Day 1, tablets, smartphones and the BiggiFi software platform caught my eye first. On Day 2, my adventures spanned from the coolest Tesla electric car media console to tablets bringing computing to those that normally do not have access to technology via OLPC. On Day 3, I was styling with Wimm Lab’s Wearable Platform and found ‘Tagg – the pet tracker,’ so when my pup runs off I will always know where to find him…maybe I should find out if it works on teenagers too! And now on Day 4, I bring you Nufront and the Droid Angel.

At the ...

Tomorrow is now Today! TI shows the demo of ARM Cortex-A15 at CES

It was a little over a year ago when we launched the ARM Cortex™-A15 and talked about what the Cortex-A15 could offer for mobile devices and our partner, Texas Instruments has now shown their vision of what they could do with the capabilities of this cutting edge processor. The Cortex-A15 product has been embraced by the market and ARM’s ecosystem continues to grow in the very innovative mobile space.

At ...

ARM Powered at CES from tablets, DTVs, automotive & even your pet!

The onslaught on my poor feet continues from day 1 and day 2 at the Consumer Electronic Show (CES) this week– my feet felt tired before I even got into the elevator this morning but it was all worth it to spend a few more hours looking at the technology crème de la crème at the show.

One thing that really caught my attention this week is how ARM based products are becoming more and more available in almost all the products that we use on a daily basis. Now there is even one for your pet, and I don’t mean a cell phone for your dog that can let the dog woof at you to say he’ll be home late… it’s more of a cell phone like product that can tell you where he is when he’s lost. This cool product called Tagg – the pet tracker was awarded a Design and Engineering Showcase Award as part of Innovations 2012 at CES. We met with Christine Jorgensen who gave...

The technology-fest gets even more ARM Powered at CES

Another day at the Consumer Electronic Show (CES) of trawling around the 1.7 million net square feet of space (equivalent to more than 35 football fields) where we managed to track down some more of ARM’s most prominent Partners who were demonstrating some of the coolest technology on the planet (hence not needing any fans to cool it down!). Not to mention the revolutionary mobile technology that aims to bring computing devices into the hands of those that do not normally have access to them.

My day started at the NVIDIA stand where I met with Mike Rayfield, General Manager Mobile Business Unit, who showed me some of the...

ARM Technology at its best at CES 2012

This is my first visit to the Consumer Electronic Show (CES) in Las Vegas and it’s amazing to see just how big this show is. There’ve been lots of news releases coming out over the last few days and even during the show itself, with many introductions of new and sometimes updated products based on ARM technology and migrating to ARM technology. Stay tuned to ARM’s Smart Connected Devices blog and follow our ARMflix YouTube playlist to catch all of the hot gadgets and interviews at CES 2012.

My scoop today was getting my hands on two of the new products from Samsung, the Samsung Galaxy Tab 7.7 and the Galaxy Note. These new devices are really nice to get to grips with and show how technology is moving swiftly in the...

ARM in Servers: How Small Could This Be?

My focus for these blogs is the role ARM’s technology has in large, complex server systems found in today’s tier-1 data centers. As I have mentioned previously, we see the compute requirements of applications such as web hosting, memcached and Hadoop as being particularly well suited to the types of ARM Powered® platforms that are in development. A reader of my last blog entitled “Servers: How Big Could This Be,” challenged me look at the other end and provide a picture of what a really small ARM Powered® server could look like. So to start this blog, I thought I would share some words on the opportunity at that end of the spectrum.

Just under two years ago, Marvell launched an initiative called SheevaPlug. Plugging into a wall socket and providing Ethernet and USB connectivity (subsequent versions would add Wifi support), this was a $99 ...

基于ARM平板电脑方案继续领跑市场(二)

我们的一些合作伙伴在今年12月之前就已经把支持AndroidTM 4.0的产品介绍给市场了。下面介绍了几个基于Android 4.0的产品。
PR Newswire首先报道了瑞芯微基于Android 4.0的产品。随后,众多媒体相继报道了瑞芯微和原道,酷比魔方及纽曼等基于瑞芯微芯片的产品。例如,酷比魔方携手瑞芯微(Rockchip)推出基于安卓4.0U9GT 2平板电脑产品。

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基于ARM平板电脑方案继续领跑市场(一)

在即将过去的2011年里,平板电脑,智能手机,智能电视等大放异彩。从半导体产业来看,ARM®推出了ARMv8第八代架构,一系列全新的64位处理器,同时发布大小核(big.LITTLE)处理架构,业界对此充满期待。更为可喜的是多家ARM中国的合作伙伴推出的基于ARM CortexTM-A8Cortex-A9SoC产品, 在平板电脑和网络电视等领域都取得了骄人的业绩。其中90%以上平板电脑产品均采用基于ARM架构的内核,不论在市场规模,技术方案还是应用的丰富程度上,基于ARM的平板电脑方案继续领跑全球市场。

在移动互联网时代,人们的生活习惯和...

Smart Glasses, Bionic Birds and GPS Goggles at ARM TechCon

Strolling into the ARM Powered Lounge at this year’s ARM TechCon gives one a real insight into the breadth of devices ARM appears in – and the prototypes on the horizon that will quite literally change the way people live.
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First up, a prototype of smart glasses’ that have been developed by Australian neuroscientist Dr. Stephen Hicks, Department of Clinical Neurology at Oxford University, and his team, to help people with visual impairment regain their independence. If all goes according to plan they will be commercially available by 2014.

Hicks and his team have used a Texas Instruments (TI) OMAP 3530 system-on-a-chip for the original prototype, featuring an ...

Server Ecosystem: A Fine Kettle of Fish

What would servers would look like in the future if they utilized low power, lower performance system-on-chip devices? This reminds me of a conversation I had about eighteen months ago, when I was talking to a company in Taiwan about ARM’s thoughts in the server area.

They told me...
1. The processor has to be 64-bits
2. We must immediately support virtualization software to enable the CPU compute on hand to be divided up across many tasks
3. We must deliver offer QPI-based solutions to support off-chip coherency

Hmmm. I am 0 for 3! So should I just fold up my tent and go home?

Well, ARM firmly believes the answer is no. Clearly, there are server application workloads where the three ingredients outlined above are absolutely the right approach. But I challenged this person (without much success actually) to think not about how servers exist today, but what ultimate low power could enable for servers. If a workload can run on a 32-bit incredibly efficient processor such as the Cortex-A9 or the ...

Mobile benefits of ARM Cortex-A7

With the announcement of ARM Cortex-A7 processor and big.LITTLE processing the ARM partnership remain committed to innovative solutions that will continue the mobile evolution.

Have you observed that over the last few years people are spending less time talking on their phones, but are increasingly spending the majority of the time reading content or accessing media on their smartphones? Gone are the days when the only time the content you read on the phones was an incoming text messaging, now your typical smartphone is constantly fetching and caching all the digital content we live by from emails, facebook updates, news feeds, etc. The modern smartphone is taking us to a new form of computing, beyond personal computing into an intimate computing era where you access the right content at the right ti...

Build your own Smart Connected Devices

With 50 billion web-connected devices in less than 10 years from now as predicted by Ericsson…will result in around 7 devices per person on earth at that time! New devices appear every day ranging from small and cheap temperature sensors to computing and display-intensive multimedia devices. Common for all is the need for communication; various communication technologies will be used, such as cost effective and widely deployed wireless cellular 2G/3G/4G technologies. Also mobile network operators are providing dedicated front and backend offerings for machine-to-machine (“M2M”) communication enabling security, monitoring, tracking and other services.

Enable the market

To make this a reality there needs to be easy ways to prototype, test and productize all shapes, forms and sizes of energy and cost efficient devices. So the availability of cheap and accessible development platforms providing suitable applications environments and communication functionality are key. Here ARM’s Connected Community® comes into play. ...

ARM SoC's Hodgepodge or Great Innovation & Diversity?

Last week it was reported that Linus Torvalds described the ARM SoC (System on Chip) ecosystem as a “Hodgepodge, ” with the article then going on to imply that the diversity and innovation in how an ARM SoC is implemented makes it very difficult to implement Linux on ARM. I have a slightly different take on it.

Proof is in Production
Quite simply Linux is a hit on ARM, there are almost 600,000 ARM powered Linux devices shipped every day in the form of Android tablets and phones using many different SoC’s from ARM’s Partners, and using different ARM cores from ARM7 to dual core ...

New Archos G9 Tablets Demonstrate that Differentiation Never Seems to End

Coming back from Computex I figured I had seen the latest and greatest tablets till the back to school season or even CES. There were a number of new devices with innovative features leading up to and during Computex. I pretty much thought we were done for a while. And then comes Archos with their new G9 tablets.

Leading up to Computex we saw a number of Honeycomb tablets with some unique designs and features……. all in the name of differentiation. There was the Asus Transformer that docks with a keyboard or the ...

台北国际电脑展【第三天】微软发布Windows 8,德州仪器发布OMAP4470,TeamF1最新住宅网关软件解决方案

Microsoft发布Windows8为推动未来移动互联计算的发展又注入了一股强大力量:在昨日的Computex上,微软发布了可应用于ARM架构设备(例如应用基于ARM架构的高通,英伟达德州仪器等系统级芯片的设备)的Windows系统,并展示了这一系统在ARM架构的平板电脑,超薄笔记本等一系列移动终端上的应用。这一最新发布充分展示了微软将功能强大的Windows软件应用于任何形...

Computex Day 3 - Windows on ARM Demo, TI OMAP4470 and TeamF1

The future of always-on, always connected computing got a big boost today from Microsoft. Microsoft demonstrated Windows working across ARM based devices supported by SoCs from Qualcomm, NVIDIA, and Texas Instruments. Showing a range of products from tablets to an ultra-thin laptop, today's demonstration highlights the ability to bring Windows functionality to virtually any shape or size of device. Together with support from the ARM ecosystem, consumers will enjoy a new level of always connected computing. For more information on Microsoft’s Windows 8 preview event, see ...

台北电脑展【第二天】“ARM的成功要归功于ARM生态系统!”

在上一篇博客中,我们提及了许多今年Computex上展出的基于ARM的创新产品。而事实上,ARM的成功与发展并不仅仅归功于ARM公司自身,还要归功于另一重要因素,那就是我们一直致力于搭建的创新且不断壮大的ARM合作伙伴生态系统ARM与这一生态系统中的850多家合作伙伴公司都有紧密的合作,而更值得骄傲的是,这一生态系统也为我们的合作伙伴之间广泛的合作提供了良好的平台,使得我们的合作伙伴能够更好的联合起来为终端客户提供最新最好的解决方案。

来看看应用于未来的移动设备上的最新Netflix Security解决方案吧!德州仪器为我们展示了他们最新的M-Shield 安全系统demo,(该安全系统使用了微软...

台北国际电脑展[第一天]:最新的ARM产品,Windows Embedded Compact 7应用及最新Linaro开发板

北京时间20115月31日上午,台北国际电脑展(Computex2011)在台北南港展览馆盛大举行,ARM第一次有幸作为VIP贵宾受邀参加了这次盛会。ARM总裁Tudor Brown参加了此次Computex的开幕式,并受邀与台湾地区领导人马英九,台湾对外贸易发展协会董事长王志刚,台北市电脑公会主席王振堂,台北市电脑商业同业公会监事召集人 宣明智,及其他IT公司的代表一道为今年的台北国际电脑展拉开了帷幕。

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基于ARM架构的产品在今年的Computex上大放异彩
计算机领域的变化从未像今年Computex展示出的如此迅速、明显——毫无疑问,...

Computex Day 2: It’s all about the ARM Ecosystem!

We talk a lot about innovation at ARM, but the truth is we can’t take all the credit. ARM sits at the center of a thriving, innovative ecosystem of partners. Of course ARM works closely with our partners, but what is really great to note is how broadly our partners are working with each other to drive innovation for next generation devices.

Are you ready for your Netflix content on your next mobile device? Texas Instruments shared with us a demo of their M-Shield security system using Microsoft PlayReady DRM enabled by ARM Partner Trusted Logic running on an ...

Computex Day 1: ARM Powered Products, Windows Embedded and Linaro Hardware

For the first time, ARM is honored to be invited to join the opening ceremony of COMPUTEX TAIPEI 2011 as the VIP guest. ARM’s president, Tudor Brown attended the opening ceremony in TWTC of Nangang and together with Taiwan’s President Dr. Ying-Jeou Ma, TAITRA’s Chairman Dr. Chih-Kang Wang, TCA’s Chairman Mr. J.T Wang, TCA’s Convener of the Board of Supervisors Mr. John Hsuan, government officials from Taipei City Hall and Ministry of Economic Affairs, and other IT companies’ representatives to slide the tablets and kick-off this year’s COMPUTEX Show.

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ARM Powered Products took center stage at this year’s Computex.
The changing face of computing was never so obvious than at this year’s Computex – no doubt that this is the 3rd era of computing. Our roving correspondent ...

Defining the 3rd Era of Computing: Smart Devices Defined by Smart Consumers

As I get ready for Computex next week, I am thinking about what I expect to see there. There are lots of opinions about what might come out or be shown, but what I really wonder is what will stand out about the show this year. Thinking how things have evolved over the last few years, I keep coming back to the 3rd era of computing. ARM, like many, have used this concept over the years. But what does it really mean to us as consumers. And what might I see at Computex this year to show how the 3rd Era will develop over the next 20 years?

Most would agree that we are now deep in the 3rd era of computing, but what does this really mean? Some look at the 1st era as being defined by the mainframes and minis of the 1950’s thru to the early 80’s, the 2nd era being defined by the desktop PC generation starting in the 1980’s, and now this 3rd era that is driven by the innovation in ...

Google IO 2011: The 20,000 ARM Core Give Away

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The Poor Android Only Got A Free T-Shirt

Last week I attended Google IO (or Android IO?) 2011, a great chance to update yourself on the latest trends in Android and how developers are taking advantage of Android’s latest features. One of the major benefits of attending Google IO are the great gifts that you receive, and this year was extremely good, with each attendee receiving a Samsung Galaxy Tab 10.1 tablet and a Verizon LTE WiFi router. I’m sure that, like myself, everyone who attended this event walked with a smile on their face. All in all over 20,000 ARM cores were given away at this event. If you want to find out more about the Galaxy Tab 10.1 there is an excellent review in Engadget.

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Living the mobile dream... sans laptop... in Barcelona

Last year when I attended MWC, I blogged about feeling like a teenager because of the social media explosion that I saw.

Perhaps this year I should have titled my blog..”Feeling like a kindergartner”, due to me attending the event without my laptop, my presentation security blanket. Let me explain. At every trade show, being the consummate marketing professional I have felt compelled to carry my laptop with me to have all my presentations at my disposal and the ability to edit them on the fly. But thanks to my handy iPhone I would spend most of my time on that device to stay connected on email etc. and my back and shoulders would feel the brunt of carrying around the heavy laptop, not to mention the anxiety of making sure it was charged, just in case I needed to whip out a presentation.

This MWC, I thought that I would a take a leap and live the mobile dream by living on the road with my iPad alone.

With the aid and advice of our two IT guys at the office, I set up a remote client on my iPad that would allow me to log in to my laptop connected to our work network and modify presentations and access data when needed, then downloaded ...

MWC 2011 – this year “M” stands for Multicore

Multicore products are everywhere. Not only in tablets but also in smartphones and as we are still getting used to what they can do, the silicon guys are whetting our appetite for the next generation of multicore solutions. Qualcomm, NVIDIA, Texas Instruments & ST-Ericsson have all announced their next generation of apps processors - all using multi-core Cortex-A series processors. You can see my colleague Jeff’s view of this in yesterday’s blog...

Mobile Devices – Delivering Scalable Choices Starts with Silicon

Consumers love THEIR mobile devices. That is a fact. I highlight “THEIR” because today’s cell phones, and smartphones, and super phones and tablets really have become an extension of the individual consumer. There are so many choices in devices that the each consumer is able to find what suits his or her needs that best. Today you can choose between screen sizes, cost, platforms (operating systems + apps), form factors, and performance, not to forget things like battery life, color, and even operators. What ultimately makes all of this possible is an ecosystem that delivers scalable choice to the consumer and the ARM ecosystem is uniquely positioned to just that. If it wasn’t obvious, this fact has been made even clearer from CES th...

Behind the Scenes in Mobile Chip Development

This week, I’ve had some time to reflect on what goes on behind the scenes in technology development for the mobile industry as I’ve been introducing two new processors to some of ARM’s leading silicon Partners. The two processors in question are the ARM Cortex-R5 and the ARM Cortex-R7. Both are high-performance real-time processors that will feature in the next generation of baseband processing chips for mobile handsets and tablets. These devices will be capable of running wireless communications using the industry’s new LTE standard and offering very fast data rates, high mobility and extremely responsive interactivity.

The semiconductor companies that develop and manufacture these chips are s...

New mobiles that turn into desktops and how virtualisation helps

It’s good to see new multi-persona, multi-OS smart mobile devices coming through now, and as we’ve been saying, virtualization in your SoC is what you need to make this happen efficiently.

A few weeks ago, Darron Antill of AppSense was saying that 2011 will be a huge year for smart-phones and tablets. I was also talking to one of ARM’s Senior Software Solutions Architects the other day around Mobile virtualization regarding a whitepaper ARM published recently. He‘s great for picking out news on technology advances through the...

Smart Appliances - Low Power Connectivity Becomes a Competitive Advantage

At first glance I had to wonder why one of Bloomberg Businessweek’s mobile beat reporters, Olga Kharif, was writing an article on household appliances. But after reading the first sentence it all made sense. Kharif’s piece explores the new world of smart, connected appliances and how traditional manufacturers like Whirlpool will now have to slug it out with new entrants hailing from the mobile / telco world, like Samsung and LG.

These upstarts from the land of smartphones, apps and mobile web browsers bring a different take to the world of white goods – and the potential for profit is huge. According to Kharif’s article, the market for connected appliances may reach $6.2 billion by 2015 – that is a big pie. Ironically, the key to success in this market will be similar to what makes companies competitive in the cell phone and ...

ARM Cortex-R Processors - Feeding our Insatiable Demand for Content

It’s actually quite difficult to just categorise this blog entry under the Smart Mobile Devices name because I want to talk about the recently announced Cortex™-R5 and Cortex-R7 real time products, but these products are not limited to Smart Mobile Devices, and to be honest, over the next few years, these may well be everywhere, ‘under-the-hood’ of many things that you take for granted but probably didn’t even know were ARM Powered®.

Let me explain a little more - you probably don’t realise it but there is a good chance that you’ve already used ARM® Cortex-R technology hundreds of times today, from accessing the data on your hard drive, downloading emails on your smartphone right through to safely making your journey to work this morning. All of this is because ARM Cortex-R4 processors are shipping in volume in a broad range of market segments inc...

How will you use the performance of Verizon’s new 4G LTE Network?

I’ve lived a reasonably happy life with my 3G network and the support I have for the three Smart Mobile Devices that I carry with me pretty much at all times. Ok so buffering is a drag when I am streaming music or video, and yeah pulling in that large presentation that my colleague just sent can cause some interruptions but basically I felt functional. That was until I visited the Verizon booth at CES 2011 to get an inside view on their recently launched 4G LTE network. To say that I (and my devices) felt a tad out of date is an understatement.



So how fast is Verizon’s new 4G LTE network?
Verizon launched their new 4G LTE network in early December. If you are lucky enough to liv...

ARM-based dual-core chips make Smart Mobile Devices even smarter for 2011

It was easy to get caught up in the tablet buzz at CES this year. There were an unbelievable number of ARM Powered tablets on display to demonstrate that we are really at the beginning of the innovation cycle in this emerging market. If you missed CES this year, I was able to catch a few of these devices and the partners behind them in my Day 1 and Day 2 CES blogs and Charbax has some great videos hosted on his site. But while tablets generally captured the headlines at CES, I was more interested in the technology that was powering this new generation of devices.
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Your 2010 Guide to a Gadget-filled, ARM Powered Holiday: Part 3

If you haven’t seen my last 2 blogs, check out Part 1 and Part 2. I’ve put together a holiday gift list of some of the coolest ARM Powered gadgets on the market right now. So this year, avoid having your not-so-fun gifts regifted and try some of these awesome ARM Powered products that your friends and family will love.

Part 3: Gifts for Friends, Family & Around the Home
Bosch Tassimo Hot Beverage System – This fully automatic, energy efficient Cortex-M3 powered coffee maker (on display at ARM Techcon) quickly brews coffee, espresso, tea and mor...

How the US Embassy made me read a paper book!

It’s only when preparing for my US Visa interview that I realised how much technology I was using and abusing daily
With a look back on my experience, you might see that you too are nearly as much of a geek as I am Posted Image

First, I needed to submit my application online (DS-160) so I used the ARM Cortex-A8 based Toshiba AC-100Posted Image to fill-in the form (of course). The webcam came in handy to submit the picture and an ARM Powered® HP Photosmart C309n Posted Image gave me all printouts needed for the interview.
Having to go to London, I thought the train journey would be a great occasion to organise emails and catch up...

Think Globally, Act Locally: Why coherency matters to Smart Mobile Devices

What does this well known phrase have to do with chip design for Smart Mobile Devices? In the future, everything – let me explain. There was certainly a lot of press when we launched our Cortex-A15 processor and in my recent blog I highlighted what that device will mean for mobile devices of the future. But last week at ARM Technology Conference (ARM Techcon) we had another big technology announcement from our graphics processor family with the launch of the ARM...

Why Cortex-A15 makes for Smarter, Lightning-Quick Mobile Devices in the Future

It’s been an interesting few weeks since the launch of the Cortex-A15. But since I’m here at ARM Technology Conference (ARM Techcon) to share some additional technical insight on the Cortex-A15 with our Partners, I thought I would share a detail or two on what Cortex-A15 will offer mobile devices of the future.

Looking Back to the Future
First looking back, the Cortex-A15 launch event itself was eye-opening in terms of the level of interest in ARM’s low-power technology and the variety of discussions that have ensued on what’s possible with upcoming ARM Products. It more than validated the conclusion of my previous blog that the on...

Industry Luminaries Discuss Mobile Future and Cortex-A15

Want to know what the future of the mobile computing industry? Simple, get the senior execs from four of the world’s leading electronics companies in the same room at the same time. Perhaps not as easy as it sounds, but that’s exactly what happened at the recent launch of the ARM Cortex-A15 processor.

Leonard Tsai, VP Innovative Design Technology of Compal, Mitch Markow, Director of Strategic Processor Technology of Dell, Sharad Mehrotra, VP Office of Strategy and Technology of HP, and Eric Klein, VP of Technical Planning of Nokia, all took part in a panel discussion to examine the future of smart devices, tablets, Cloud Computing, power efficiency and a range of other topics.

Throughout the discussion the panelists were excited about the future of the industry and the role ARM has to play with statements such as:

"We’re very excited to see someone who understands Power come up the performance curve” – Mitch Markow, Dell"We’re very excited about this future and the huge role ARM has played in it...

ARM-Powered Corvette by QNX Redefines Connected Driving at Techcon

How will tomorrow’s cars change the driving experience? To find the answer, here’s what you need to do: First, book your trip to ARM Technology Conference 2010 (Techcon). When you arrive, go straight to the exhibit hall and look for a silver Chevrolet Corvette. Found it? Good. Slip into the driver’s seat, where you will immediately notice that this is no ordinary Corvette. Within seconds, you’ll experience two ARM Powered® systems that show how driving is about to become more informative, more convenient, and, above all, more connected.

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The two demo systems, a digital instrument cluster and a multimedia head unit, are the creations of QNX Software Systems . Techcon is still weeks away, so let's take a quick virtual tour to see what these systems can do.

Simplify your driving with smart instrument cluster
QNX’s digital instrument cluster demonstrates how automakers can replace physical speedometers and gauges wit...

Embedded devices take tips from the Smart Mobile Device Playbook

From the expansion of the embedded market to the demand of low power requirements in devices, many things have changed in the industry over the last 10 years and it is great to be a part of it at ARM. Observant folks will note that this photo of me is somewhat different from the one that sat next to my last blog. No I have not aged that significantly in the last couple of months…The other photo was taken in 1999, just after I had moved over to the US with Integrated Device Technology. So I started to think about some of the significant differences between then and now. Companies were spending inordinate amounts of money to prepare for potential Y2k bugs; employees still used phones in hotels to dial back to retrieve work messages (I saw someone using a pay phone in the Doubletree Hotel in San Jose last month and it blew my mind!).

I am a massive fan of the Wayback Machine. I thought it would be fun to check out the ARM website in early 2000 and its product portfolio. A few things struck me.Company Licens...

Innovative Processor Development Requires Working Outside of a Bubble

At the Cortex™-A15 launch event earlier this month I was asked a number of times why ARM was going public about technology that we don't expect to see in devices until sometime in 2012. I suppose this is an obvious question but it struck me as funny because after 10 years at ARM I can't imagine doing processors any other way and here is why.

Most industry insiders know that ARM develops processor and SoC technology that we license to semi-conductor partners who in turn create advanced SoCs for devices in every market from toys and appliances to TV's and tablets. But what even the insiders don't fully appreciate is how this style of engagement changes the design process.

In a vertically integrated processor company the process is straight forward: Capture requirements from your customers, add in some market research, tap your internal technology teams for technology selection and design drivers (manufacturing technology to pipeline architecture), engage the device and software ecosystem, develop the product and move to market....efficient yes, innovative...

The Smartphone of 2013 with Cortex™-A15

A few weeks ago I was on the way to the Airport and the limo driver was talking about his Smartphone and all the great things that he did with it day to day. He then mused about what a Smartphone will be capable off in 2-3 years time; even though I have spent hours talking on this topic, I could not respond at the time the, as the Cortex™-A15 was still under embargo . Now working on the principle of better late than never, I can now answer his question.

More Performance In Your Pocket

The Cortex-A15 is ARM’s next generation application processor core aimed at highend Smartphones (and many other devices) coming to the market in 2013. If you want more details on the Cortex-A15 please read Nandan Nayampally’s blog or look up Cortex-A15 specs at http://www.arm.com.

The Cortex-A15 will continue the trend of increasing performance in your Smartphone, driven by enhanced usag...

Watt’s the Limit for Smart Mobile Devices? Meet the Cortex™-A15

This year has been an exciting and transformative year in mobile. I can’t believe it was just a few years ago when we first introduced the Cortex-A8 and this year the Cortex-A8 has been featured from some of the most innovative smartphones, tablets, and connected DTVs. Software and hardware have come together to deliver a fully connected experience across multiple device platforms. The Cortex-A9 is already headed mainstream into mobile and smart connected devices, enabling multicore performance and flexibility. So here we are today celebrating the arrival of the Cortex-A15 MPcore processor. So ...

The New Mobile Payment Battlefield: Carriers Vs. Card Companies?

We’ve been talking a lot at ARM about secure mobile banking. ARM’s TrustZone technology is already an integral part of the ARM Cortex™-A series processors which are currently being deployed in smartphones by many of the industry’s leading handset manufacturers, and earlier this year we announced a partnership with Giesecke & Devrient to take that one step further by integrating G&D’s Mobicore operating system.

So, while the technology to protect consumers’ mobile transactions has been moving along quite nicely at the chip level, there has also been a lot of activity at the point of transaction level. According to a piece in BloombergBusinessweek on August 2nd, it looks as if we are set to see an interesting tug-of-war between the carriers and the traditional card companies for who will ...

How I Created the ARM Powered Android LEGO 7x7x7 Cube Solving Robot



From 3x3x3 to 4x4x4 LEGO Rubik’s Cube Solver
About 18 months ago I was inspired to design and build my first LEGO robot (video) controlled by a Nokia N95 mobile phone that could solve a regular 3x3x3 Rubik's Cube. While demonstrating this robot to a few colleagues at ARM, I had some other puzzles lying on the desk including 4x4x4 and 5x5x5 Rubik's Cubes. A number of...

Shaping the Future of Consumer Devices through Collaboration with TSMC

It’s summertime and that means it’s getting hot outside. My roses are in full bloom and though they love the heat, I don’t much care for it. It’s the time of year I try to travel lighter than ever in an attempt to beat the heat. One of the ways I do that is by streamlining the number and size of mobile devices I carry around with me. The innovations provided by the semiconductor industry enable smart mobile devices that bring seemingly never ending increases in functionality while getting smaller at the same time.

The progress never ceases to amaze me! My latest smartphone is smaller than ever and yet boasts a high resolution still and video camera. Also, I’m shifting more and more of my work to an ultra-thin tablet that’s smaller and lighter than a full-size notebook (as my colleague Jeff Chu discusses in his blog, the tablets' user experience is right this time). But as everyone knows, it’s getting tougher and tougher to deliver that kind of innovation. That is exactly why today’s announcement between ARM and TSMC is so important to the future...

The Road from Smartphone to Meta-Self – a Phone That Truly Knows Me

I’ve always wanted a Smartphone that can be an abstraction of me. This is driven by my belief that there are people who like writing diaries and those who do not. I’ve been waiting for a device for the latter group, where new personal situations can be recorded and analyzed automatically. Mobile technology has been changing rapidly where operating systems are more sophisticated (i.e. Apple iPhone OS, Palm WebOS, and Google Android) and hardware more capable (i.e. Cortex-A9). These rapid advancements have created the possibility of a truly personal Smartphone or what I call a meta-self.

As an engineer I’ve worked and observed the mobile world for over 18 years. The first mobile product I worked on was called the AT&T EO 440 Personal Communicator. The EO 440 could be called the original Smartphone. It was based on a Hobbit processor from AT&T and it used a standard analog mobile phone to provide the wireless co...

Smarter longer-lasting devices with 32/28nm – Collaboration strikes again

Here I sit in the midst of Design Automation Conference (DAC), just weeks after Computex and the announcement of Linaro (a software initiative I covered recently) awaiting the next set of innovations that will make our smart mobile devices even smarter. When clear across the technology spectrum from Linaro and software we have a major announcement on collaboration that will enable chips to move to a new generation process technology. This week at DAC, ARM together with IBM, Samsung, GLOBALFOUNDRIES, and Synopsys announced the availability of 32/28nm HKMG Vertically Optimized Design Platform. A lot of technical words but what does this really mean for smart devices?

Today most smart devices powered by ...

Making smartphones a mainstream reality

Smartphones continue to be one of the fastest growing and most attractive segments of the mobile device market. The desire for high performance handset giving access to an apparently infinite (estimation of 5 Billion apps in 2014) number of web services and applications drives the high end, while increasing demand from emerging markets for access to mobile internet at a lower price point expands the market in the high volume segments. For many people in the emerging countries, a smartphone will be the primary and only terminal to access the internet services.

Hardly a day goes by without some major announcement of a new innovation, product or service in this area. Smartphones seem set for a stellar ascension with analysts predicting an installed base of 1.7 billion devices in 2014 (Analysys Mason).

However, in order for these projections to be fulfilled a number of things need to happen. Two major trends, which may seem to contradict one another are driving in this directionThe growing expectations for an eve...

Will Netbooks join UMPCs and MIDs in the technology graveyard?

I have to admit that with the launch of the iPad tablet this month and the momentum we are seeing on tablet development in Taiwan, I am now wondering if Netbooks are destined to the archive of technology mishaps – just like the UMPCs and MIDs of the past? Fudzilla seems to be asking a similar question in their post here.

Let’s go back to 2007 when the industry was in just giving up on UMPCs moving onto MIDs. Behind this industry fever was a number of companies that were intent to bring PC technology down to a mobile device. At that same time of course the mobile industry was moving quickly to bring the internet and other PC like features to an increasing capable set of smartphones.

...

Android, the next universal operating system?

Coming back from CES and MWC, I found that Android is not a handset OS any more; I have seen Android in so many different form factors: handset , eReader, tablet, smartbook , STB etc. Since Android is an open source platform, anyone can customize it based on their own needs. Some of our software partners are providing Android customization service to the device manufacturers.

ThunderSoft spoke with me at MWC about their work with an Android tablet:

...

Android, 下一个通用操作系统?

参加完 国际电子消费展 (CES)全球移动通信大会 (MWC) 之后,我发现 Android 已不再仅仅是一种手机操作系统;它可用于多种不同形式的设备:手机电子阅读器、平板电脑、智能本机顶盒 (STB) 等等。由于 Android 是开源平台,因此任何人均可根据自己的需要对其进行自定义。我们的某些软件合作伙伴正在向设备制造商提供 Android 自定义服务。

...

CES …catalyst for well placed bets…ARM everywhere

CES has always been where future ideas are tested and the impact of well placed bets becoming a reality. At 2006, people starting talking about HDTVs connected to the internet, ARM realized that to become a leader in these devices we must support the internet. This kicked-off internal discussions that were initially focused on getting ARM into computing, but very quickly it boiled down to “it’s the internet stupid” and that the internet would be critical for ARM’s success in the future. This initiated engineering efforts by ARM and our Partners to make this a reality. Fast forward four years and I can say the bet paid off in spades and in ways, we did not imagine. Let me show you what impressed me …

eBooks/Readers explosion … this was the year of the eBook/eReader at CES, they were everywhere and a couple received best of show in their categories. The Barnes and Noble nook, Alex by Spring Design, and Entourage edge; all integrated a second screen and Google’s ...

Only the Paranoid Survive: Inflection In Consumer Electronics

When I started out in the industry, I worked for Intel as they were transitioning from 386 to 486 and then onto Pentium; all guided by the hand of the great Andy Grove. In his book Only the Paranoid Survive, he described this time as an inflection point in the PC industry. This was because of the innovation, diversity and growth of this new industry. From my point of view, CES this year also marked a major point of inflection in the industry, but this time not in the PC world but in the consumer electronics world. Three major trends are clearly happening:

Glass is becoming connected - If you went to the Sony, Samsung, Panasonic stands you were struck by the amount, size, shape, diversity of DTVs that are being produced. From 3D images to ultrathin devices this show was a coming out party of all that’s good in the DTV area, but the most over riding memory is how many of them have Ethernet, wifi or s...

First Axiom of Low Power Design – Think Size

As a student of physics, I have always been drawn to the fundamental truths. However, after a career of marketing it took a true scientist to remind me to go back to my roots and look for the simple truths that hide within complex problems.

It happened when I was giving a recent talk to a large group of ARM engineers and technical fellows at our internal global engineering conference. The subject of my talk was an inside look at the much talked about ARM vs X86 battle. I naturally highlighted many of the power differences between two very different approaches to processor design including the fact that the ARM architecture was designed from the start for mobile.

After my talk I was approached by one of the most famous (internal to ARM) original architects of the ARM instruction set. As a marketer at an engineering conference, it was an honor to finally meet him in person and I was surprised that he took the time to talk to me. He complimented me on my talk but then very gently pointed out that I had a bit of the ARM history wrong – ugh!

You see, the original ARM instruction set was designed f...

Lookout - Prepay smartphones for under £100 ($165)

I was looking for a Christmas present for my teenage daughter last week and was looking to buy her a low cost “Pay as you go” phone. Pre-pay feature phones usually cost less than £100 in the UK and offer a functional, if limited, user experience. Some of the more popular styles have been low cost touch screens that imitate the look of more expensive smartphones, but without the slick user experience (rich graphics, vast app stores, snappy response). So I found myself in Car Phone Warehouse looking at the phones from the big 6 OEMs (Apple, LG, Motorola, Nokia, Samsung, Sony Ericsson) and was amazed to see that a £99 Nokia touch screen cell phone (Nokia 5530) was a S60 device – a full blown smartphone running on a fast ARM11. I checked the price on Amazon and in the USA it is available unlocked for $199. These are impressively low price points and make smartphones, without contract, available to a much wider audience. The smartphone market is expected to grow to beyond 500M pcs per annum by 2012 and a good percentage, maybe half, of th...

Chrome OS – Leveling the playing field



For ARM this is very exciting news, here is how we see the impact:

It levels the playing field. Fo...

TechCon3: Advancing mobile computing & graphics interfaces

At ARM TechCon3 last week, we had a chance to catch up with Brian Carlson of TI and Bill Galione of ST-Ericsson.

Brian Carlson took us through some of the emerging ARM based mobile computing devices using TI’s OMAP 3 technology. The highly responsive Palm Pre which is powered by the ARM Cortex-A8 which supports multiple applications at a time. The Archos internet tablet is the first OMAP 3 Android product that runs at 800 MHz. This very fast device can open multiple windows at one time and has a handy touch magnifying tool for close up reading. Carlson says there is much to look forward to from the OMAP 4 and the ARM Cortex-...

Cortex-A5 in Mobile...This little core is going to be BIG

In the mind boggling large mobile market a lot of time is spent talking about the smartphones which represent less than 20% of the market today. It is a market which is in transition from ARM11 to Cortex-A8 processors and will move to dual core Cortex-A9 processors next year. These SoCs typically have a GPU such as a Mali400 for impressive user interfaces and accelerating Flash10.1 graphics and a video block for DVC functions that can push out to an HD display. There is a lot of software being optimised for these Cortex-A family cores (If you are a software engineer you will know this as our v7A architecture). Backwards compatibility comes as standard with these application processors, you can run code from an ARM7 or ...

Dell Latitude ON – Right ON



Dell videos showing the merging of the smartphone and business laptop


Bringing an ARM based subsystem into a PC notebook to deliver a hybrid that benefited from the best of both worlds. This week Dell formally (finally) an...

One Size Does Not Fit All – How ARM Enables Phone Diversity

One question that is continually asked of me since I have been at ARM is if product X, operating system Y, or form factor Z is going to “win” the handset market. My response to this is always no, and then I provide the following explanation. The mobile phone market is around 1.3 billion units a year, and there are over 3 billion mobile individual subscribers. No one handset, form factor, or operating system can dominate a market that size. Also, the mobile phone is the most personal electronic device that allows people to reflect their individuality (or not).

What does this phone say about its owner?

Different Needs, Different Devices
Originally, when mobile phones were just phones the diversity in the form factor and capabilities were quite small. The big differentiators were color of the case, talk time and whether it was a flip or candy bar phone.

Did you want your phone in Candybar or Flip?

Today mobile phones have morphed into so many form factors and capabilities depending on the needs of the individual co...

NetBooks: Fad or Trend?

NetBooks, the new breed of low power, cut down laptops have gained significant popularity over the last twelve months. They seem to be being used as cheap laptops (for students) and second PCs, perhaps being used for traveling and conferences. Microsoft has given WindowsXP a reprieve in order to support them and is promoting support for them in the upcoming Windows 7 release. Apple remains aloof and mysterious.

Meanwhile, Linux based versions of NetBooks are available now. Often these have tailored distributions of Linux, aimed at ease of use, particularly for those unfamiliar with Linux.

Curious about how this will play out I took an Atom based Acer Aspire One and installed Ubuntu Remix onto it. This is Canonical's approach to making Ubuntu user friendly on a 9” or less screen. What I want to know, is could I use this machine in my day to day work and home life? What improvements would I make, if I could? What does this mean fo...

Gray market, 1000 RMB mobile computing?

ARM processor-based mobile computing platforms have been drawing more eyes in China in the past several months. Many companies both in the handset industry and the PC industry are interested in this “new” market. Moreover, the chipset vendors have become key partners in this market because they have the chips and reference designs. High-performance ARM mobile computing platforms, such as Cortex-A8 based platforms, are more intricate than previous platforms. So direct support from the chipset vendors is very important to the ODM/OEMs so that they can finish their first design. I have had several calls each week from these companies asking for an update on this market, including any partners whom they can work with. Some of the calls are very interesting because they are from some companies which I never heard of in Shenzhen area where the most gray market players are located. Gray market refers to the small manufacturers in China spinning out devices with little to no branding or marketing. They say they want to do ARM based smart mobile devices....

China has a huge gray market now..hundreds of small and medium-sized companies who are struggling in this market. They are very flexible and want to do any device that...

灰色市场,千元移动计算?

过去几个月来,基于 ARM 处理器的移动计算平台在中国一直备受关注。手机行业和 PC 行业的众多企业均对此“新兴”市场兴趣满满。此外,芯片集供应商已成为该市场中的关键合作伙伴,因为他们拥有芯片和公板设计。高性能 ARM 移动计算平台(如基于 Cortex-A8 的平台)比以往的平台更加复杂。因此,来自芯片集供应商的直接支持对于 ODM/OEM 完成初步设计非常重要。每周我都会接到来自这些公司的几通电话,询问有关该市场的更新信息(包括他们可以并肩合作的任何合作伙伴的信息)。有些电话非常有趣,因为是从深圳地区(多数灰色市场厂商聚集的地方)我从未听说过的某些公司打来的。灰色市场是指制售品牌非常小甚至无品牌或营销活动的设备的中国小型制造商。他们说希望做基于 ARM 的智能移动设备....

中国现在拥有巨大的灰色市场..数百家中小型公司正在这个市场中拼搏挣扎。他们非常灵活变通,只要是可以赚钱的设备,他们都愿意做。他们...

Nokia N900 shows the power of ARM Cortex-A8

Having seen the ads on YouTube and read the PR I’m looking forward to getting my hands on a N900.


The jump to our latest Cortex-A8 processor in the form of TI’s OMAP3 chip means that users can enjoy greater responsiveness for widgets, browsing and everyday use. A second important feature of the N900 that you will see widely adopted over the next year or two is the take up of OpenGL ES 2.0and the accelerated graphics that lies beneath. This combination of Cortex-A8 or dual core Cortex-A9 together with capable GPU’s like our Mali400 will become the mainstream solution for handheld computing over the next couple of years. OEMs are demand...

Sharp’s NetWalker Smart Mobile Device Powered By ARM Cortex A-8

We are nearly 2/3rds of the way through 2009, the year in which the ARM CortexTM-A8 processor emerged in announced products. Smartphones lead the way, with the Palm Pre going public right at the start of the year followed by most of the other mobile OEMs. Now eight months later the first laptop from Sharp has been announced built on the same Cortex-A8 CPU. The Sharp PC-Z1 with a 5 inch 1024 x600 TFT LCD touchscreen display is powered by the Freescale iMX51 running Ubuntu. The intention to make this popular desktop distribution of ‘Linux available on the ARM’ architecture was only announced towards the end of 2008, before this time it was exclusively associated with PCs.

The high performance and efficiency of the Cortex-A8 has made it a magnet for software developers wanting to create new innovative battery powered devi...

The Challenges of Video on Smart Mobile Devices

There have been a number of items in the press over recent weeks about video technology and so I am going to explore why this is important for Smart Mobile Devices. One of the interesting news items was about the inclusion of standard video codecs in the HTML 5 specification. It seems that a lack of agreement between interested parties means that a standard is currently not possible. Another news item was the Google announcement of the acquisition of On2 Technologies - a company noted for providing the video compression technology used by the likes of Adobe Flash and Skype.

So why is the specification and control of video codecs so important?

Digital video signals from a video or TV camera have very high data rates in their raw format, but fortunately also contain large amounts of redundant information. Video codecs exploit this redundancy to compress the digital signal and reduce the amount of storage required to hold a particular video and hence reduce the amount of data required to transfer the video to an end user. When you want to view the video, the decoder uncompresses the data and regenerates the original video....

China, at the center of Mobile Computing evolution

China, one of the largest PC, mobile phone and consumer electronic markets in the world, is at the center where all companies in the industry are competing with each other. And now, it’s one of the critical markets for ARM based mobile computing devices. We are working with our partners including Silicon vendors, OS vendors, software service companies as well as OEM/ODMs to enable the market in China.

Convergence is happening everywhere in the industry: fixed line and wireless; embedded and PC, especially mobile and internet. Everyone is talking about mobile internet in China such as the operators, internet companies, wireless service providers etc. There were 298 million internet users in China by the end of 2008, among which 117.6 million users also accessed internet through mobile phone; growth of 133% more than 2007, according to CNNIC (China Internet Network Information Center). I am expecting the next 100 million internet users in China will access the internet through mobile devices rather than PCs.

Chinese people are one of the craziest and most endurable users I have ever seen. Many young generation people will spend 2-3 months’ salary just for a latest “cool” Nokia phone, and then change to another one in half-year time. They like to try new devices and services, and they ar...

中国,在移动计算进化的中心

中国是全球最大的 PC、移动电话和消费性电子产品市场之一,同时也是业界所有公司展开竞争的战场前沿。目前,这里也是基于 ARM 的移动计算设备的重要市场之一。我们正与合作伙伴(包括芯片供应商、操作系统供应商、软件服务公司以及 OEM/ODM)携手,共同推动在华市场发展。

业界的融合现象随处可见:固定线路与无线、嵌入式与 PC,特别是移动与互联网。在中国,人人都在谈论移动互联网(如运营商、互联网公司、无线服务提供商等)。截止到 2008 年底,中国互联网用户已达 2.98 亿,其中 1.176 亿用户同时还通过移动电话上网;与 2007 年相比,增加了 133%(信息来源:中国互联网络信息中心 (CNNIC))。我预测,中国接下来的 1 亿互联网用户将通过移动设备而不是 PC 访问互联网。

中国人是我见过的最狂热、最能忍耐的用户群之一。很多年轻人会花费 2 到 3 个月的薪水,只是为了购买一款最新的“酷炫”Nokia 手机,而后会在半年的时间内再更换为另一款。他们喜欢尝试新的设备和服务,同时也是互联网用户...

Smart Mobile Devices Press Tour Update

ARM Powered Smart Mobile Devices Press Tour took place from coast to coast in the US and then on to the UK. From this two week tour the articles listed below are some the of the news coming from the various media.

Windows to run on ARM processors by 2013

ARM has legs

ARM Outlines Next-gen Netbooks and Smartbooks*

Can ARM Come Between Microsoft and Intel?

ARM hopes to lure Microsoft away from Intel

ARM-Based Pegatron Netbook Protoype

ARM-Powered Pegatron Netbook Showcased

Pegatron shows netbook with Palm Pre's CPU

...

First taste of an ARM Powered Netbook … and it’s good!

We just took a delivery of 15 netbooks and distributed them around ARM; I am excited to take mine on the road with me this week to show the press and here is a little about my experience with this smart mobile device so far.

A little about the device … it is 10.1 “netbook” powered by two cell battery and an ARM Cortex-A8 running about 800MHz. They are extremely light and are made thin because they don’t generate much heat. These are not production units and are considered engineer samples; cases are “soft tooled” so the fit is not solid like production units but it gives a good a feeling on where the products are going. Electronics wise the device is close to full function complete, but from software prospective more work is needed … but too not much. What’s missing is from the software side includes power management, 2D/3D driver optimization, and some video codecs.

That said, this device rocks and I can definitely see a bright future. The installed OS is Canonical’s Ubuntu 9.04. WiFi...

Android Shipping on ARM Smart Mobile Devices Now

Android is an excellent example of the great OpenSource initiatives that are happening around the ARM architecture. Android and the Symbian Foundation are unique in the OpenSource community in that they are both complete mobile phone stacks, which allow OEMs and Silicon Partners (SiPs) to develop their own handsets. Allowing them to focus on differentiation, rather than the rewriting yet another SMS client. However it is critical that anyone who is takes advantage of the Android codebase does it in such a way that they can take full advantage of future versions, optimizations and bug fixes.


It is easy to build a toy Android on another architecture, but can you make it production worthy?

With OpenSource Freedom Comes Responsibility

The Android codebase is 2+GByte of source code, and the many man years of effort t...

What’s under the hood: Driving the ARM low power architecture

I‘ve been thinking recently about the different trade-offs needed when designing ARM powered smartbooks* and netbooks and how they are different from traditional x86 PCs. So whilst sitting in my car at the lights yesterday, some analogies sprang to mind.

Over the past few years, the desktop seems to have evolved like a drag racer – It’s all about peak performance – Maximum throughput and maximum clock frequency is what matters. This might be necessary if you’re an out-and-out gamer, but is it really required for the majority of users? The problem with this approach is that the quest for performance pushes all other design criteria out the window - The way to get more and more performance is to throw more and more power at the problem. You end up with the equivalent of a 7000hp drag racer that can run a quarter mile in sub 5sec. Great for bragging rights, but not much use in the real world.

When you want a mobile device that can be used all day, then you need more than just performance - you need power efficiency as well. This isn’t some aftermarket add-on or some minor changes to the periphery of the system. It’s a fundamental cornerstone of the design. We’ve seen the approach of squeezing a PC design into a UMPC or MID and give a wry smile whenever battery life is mentioned. The power consumption is simply too high and battery life ...

The ARM Cortex-A8 Allows You to Multitask on the Palm Pre

Why do you need the performance of the Cortex-A8 in a smartphone, what is the “killer application”? I always responded to this question by explaining that there was no one killer application, but rather consumers need to do many things well. The Palm Pre is an excellent demonstration of the multitasking smart mobile device.

A Multitasking Phone for Multitasking Consumers

Traditionally phones have really had a “singletasking” UI, in that you would have just one application displayed on the screen, such as an email application. To change from one application to another you would go back to a display that allows you select the next application and the Palm Pre has this traditional view.


However the Palm Pre has broken this paradigm by offering a UI that is more OSX / Windows 7 rather than Windows 3.1.

The Palm Pre achieves this “multitasking” UI in a number ways. The first being that an application can just shrink to allow relevant information to be displayed, for example email, voicemail, or the media player controller application screen prese...

Playing with the Cortex-A8 based Palm Pre

Today I received a Palm Pre to evaluate as one of the first phones to employ the ARM Cortex-A8 processor core (Breakdown showing the Cortex-A8 based TI OMAP3430 in the Palm Pre). The Pre is a very exciting device for a number of reasons, including its WebOS and also because it is Cortex-A8 based.

ARM Cortex-A8 delivering performance never seen in your hand before.

So why is the Cortex-A8 such a leap forward for the mobile handset? If you want full details, you can refer to in-depth technical manuals for the Cortex-A8 and the TI OMAP3430. But in one simple sentence the Cortex-A8 delivers over 2x the performance that you have seen in a cell phone before, while not sacrificing battery life. When designing the Cortex-A8 we had to adhere to the Golden design rule of not exceeding 300mW, almost 10x lower than what you see from other mainstream processor architectures t...

ARM Community at Computex: Wrap-up

ARM Community at Computex

Don’t Supersize My Processor….Consider ARM Smart Mobile Devices
Kerry McGuire reflects on the excitement around Computex 2009. She describes her ideal smart mobile device and the technology needed for it.

ARM in the News

Pegatron Netbook: Freescale CPU, 8hr battery, super-slim & 3G [Video]
By Chris Davies, Slashgear.com, June 4, 2009

Wistron N900z Smartbook*: sub-$200 ARM netbook [Video]
By Chris Davies, Slash Gear, June 3, 2009

ARM's East Interview on Semiconductor Industry [Video]
Bloomberg TV, June 2, 2009

COMPUTEX 2009: the year of the low power chip
by Scott Bicheno, Hexus.channel, June 3, 2009

...

Smart Mobile Devices - what to expect from your next Smartphone

The immediate future of mobile devices is visible at industry shows like CES, MWC and CTIA. I want to share my pick of the smart mobile device technology that is going to revolutionise the user experience of Smartphones over the next year. As it happens, on the last day of Mobile World Congress my mobile phone disappeared which means I’m back using my battered and bruised old cell phone for a while and on the lookout for something new and shiny.

If you looked carefully at some of the devices on show at CES in Las Vegas and MWC in Barcelona you would have witnessed the start of what will turn out to be a profound change for the mobile industry. In the thousands of devices on show there were a handful that represented the next generation, with high-performance processors, high-definition video capability and stunning screens. They were generally slim, cool, high-performance, web-centric mobile devices powered by the ARM Cortex-A8 processor or Qualcomm Snapdragon (both ARM v7 architecture). The applications processor represents the brains of the Smartphone, MID or netbook and having a Cortex-A8 typically provides a 3- to 5x jump...

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