ARM Community: ARM at Computex: How much our industry has changed! - ARM Community

COMPUTEX, Taipei, well known for being a launching point and preview of some of the latest cutting-edge devices and technologies in the mobile and mobile computing industry, is coming up this week.

Through the years, ARM and the ARM Partners have gradually seen their hard work come to life. Here is a look back at COMPUTEX from ARM’s perspective.

2007
Mobile computing and communication technology were about to change the global information and communication technology (ICT) industry. At COMPUTEX 2007, ARM announced Jazelle MobileVM for enhanced JAVA acceleration on mobile handsets, showing ARM’s commitment to partners working on improving the performance of mobile applications such as games and videos.

2008
At COMPUTEX 2008, ARM officially announced that our partners would launch ARM-based clamshell devices with a keyboard in 2009. This was a major move for ARM, expanding from the then existing phone market into other realms, such as the personal computer or the segment between phone and computer. This announcement ensured that consumers would be able to choose the right product, no matter the screen size, to meet their own needs.

2009
It was at COMPUTEX 2009 that the ARM-based smartbook made its debut. With ARM’s technology inside NVIDIA’s Tegra and Qualcomm’s Snapdragon processors, the smartbook was a perfect combination of traditional computer and smartphone, featuring a large screen, keyboard, and graphic functions, as well as long battery life combined with low power consumption. Lenovo and Toshiba also launched smartbook products for the consumer market. At this point, the convergence of the smartphone and notebook PC was imminent.



Also, ARM’s CEO, Warren East, stated at COMPUTEX 2009 that, while traditional laptop PCs’ performance already exceeded users’ real needs, ARM-based processors in smartbooks were able to perform at the same level as ordinary netbooks did, with much lower power consumption. He mentioned that from a chip designer’s perspective, there would be “limitless possibilities for outlook of end devices in the future.”

2010
At COMPUTEX 2010, ARM showcased a large variety of tablets designed by our partners. ARM-based chips had also been widely used in TVs, gaming devices, automobile electronics, digital home, and industrial applications. By connecting cloud and end devices, ARM and our partners were vigorously enabling a new definition of a “connected digital life.”

2011
Flying high at CES 2011, Microsoft CEO Steve Ballmer announced that the new Windows 8 operating system, launching in 2H 2012, is going to support ARM-based CPU. This new development radically shattered the traditional barrier between PC and phone, a barrier that has lasted for decades.

ARM and our partners at COMPUTEX 2011 enforced our belief that tablets, Internet of Things, internet security, and cloud server will have significant growth potential in the future. ARM also focused on developing a new generation of server chips with key partners to create energy efficient green-servers.


ASUS Eee Pad - Best Choice Award at COMPUTEX 2011

2012
Looking back from today, ARM has expanded its footprint from the phone and MCU markets to personal computing, tablets, smart TVs, and servers, just in the past 5 years. With collaboration serving as the key to successful innovation, ARM and the ARM Connected Community are reshaping people’s lives with pioneering technology, allowing people more connectivity with each other than ever.

At COMPUTEX 2012, ARM will showcase a series of partners’ new products and further elaborate its view on future ICT trends.

Stay tuned and let the show begin.

Attending COMPUTEX 2012? Don’t miss out on your chance to learn about ARM’s industry views in person.

Industry Forum—Cloud Computing
When: 13:30 ~ 17:05, June 5^th (ARM speech at 14:00~ 14:25)
Where: Room 2, 2F, TWTC Hall 1
ARM Speaker: Ian Ferguson

Summit Forum - The Post-PC Era
When: Banquet Hall, 3F, TICC
Where: 9:30 ~ 17:00, June 6^th (ARM Speech at 11:30~12:00)
ARM Speaker: Simon Segars

Industry Forum—Green IPT Computing
When: 13:30 ~ 16:40, June 7^th (ARM speech at 14:25~ 14:50)
Where: Room 4-5, 2F, TWTC Hall 1
ARM Speaker: Vincent Korstanje

Follow ARM on Facebook, Twitter, Sina, YouTube and YouKu for the latest from COMPUTEX 2012.

Yen-shyang Hwang, freelancer. Yen had more than 4 years of expertise in IT news reporting, covering Apple, HP, Google and tons of IT topics for DIGITIMES Taiwan. By combining information from global brand names and their supply chain in Taiwan, Yen was able to provide readers with first-hand insights on global IT market trends. Yen has been covering ARM's development since 2009. At the moment, Yen is an MBA candidate at Georgetown University, USA.