ARM Community: ARM Powered at CES from tablets, DTVs, automotive & even your pet! - ARM Community

The onslaught on my poor feet continues from day 1 and day 2 at the Consumer Electronic Show (CES) this week– my feet felt tired before I even got into the elevator this morning but it was all worth it to spend a few more hours looking at the technology crème de la crème at the show.

One thing that really caught my attention this week is how ARM based products are becoming more and more available in almost all the products that we use on a daily basis. Now there is even one for your pet, and I don’t mean a cell phone for your dog that can let the dog woof at you to say he’ll be home late… it’s more of a cell phone like product that can tell you where he is when he’s lost. This cool product called ‘Tagg – the pet tracker’ was awarded a Design and Engineering Showcase Award as part of Innovations 2012 at CES. We met with Christine Jorgensen who gave us more details on the product. Interestingly enough, this kind of tracking technology could be used in many more ways, including tracking patients in a hospital, all the way to tracking freight on the move.



Huawei announced the world’s thinnest smartphone at the beginning of the week, at just 6.9mm in depth. I managed to get my hands on a prototype model in the Huawei booth to put it through its paces.



I managed to get some time with Freescale’s Glen Burchers who told me more about the success that Freescale has been having with ARM based products in the automotive market place.



LG has one of the most visually stunning booths at the show with a spectacular display of the latest in TV technology, focusing on 3D and Google TV. I caught up with Peter Hollenhorst to find out more about the dual core ARM Cortex-A9 based Google TV system.



We have seen a good number of tablets at the show and the honour of the thinnest one apparently goes to Toshiba with the release of the Excite X10 tablet which uses a dual core Cortex-A9 based 1.2 GHz Texas Instruments OMAP 4430. Duc Dang, Senior Product Manager at Toshiba explained how this is all possible.



Wearable devices are all the rage these days. The Wimm Labs Wearable Platform is a great example of something that can be used virtually anywhere and everywhere. Tim Twerdahl, VP Marketing at Wimm Labs, explained more about this cool piece of technology to me.


As another CES draws to a close, and the lights of Las Vegas start to blaze and flash, I’m off to put my feet up for a while, ready for a final few meetings tomorrow.

For more video demos and interviews at CES 2012, check out our ARMflix YouTube channel.

More news and updates from CES 2012:

• [Video] Texas Instruments shows the first ARM Cortex-A15 demo at CES
• Via Technologies - NovaThor U8500 smartphone platform with dual-core ARM Cortex A9 CPU & Mali 400 GPU
• [Video] Freescale New i.MX 6 Lite Single Core - ARM at CES 2012
• [Video] Mindspeed Enterprise Solutions - ARM at CES 2012
  
• DigiLink Software's BiggiFi™ platform revolutionizes mobile gaming, browsing and social networking
• FXI Demos Two New Flavors of Cotton Candy Any Screen Connected USB Device - Ubuntu and Android 4.0 NVIDIA Tegra 3 Processor to Power Audi's Next-Gen Infotainment and Digital Instrument Clusters
• STMicroelectronics Unveils iNEMO® Smart Sensor Technology for Precise, Real-Time Body-Motion Reconstruction
• STMicroelectronics Reveals the Most Powerful TV System-on-Chip for Even Smarter TVs
• Work hard, play hard: TI's OMAP platform makes mobile devices enterprise-ready

Andrew Frame, Senior Marketing Manager, ARM, is based in Cambridge and is fanatical about the success of ‘all things Cortex.’ After taking on the role of Cortex-M3 CPU Product Manager in 2008, Andy has watched how the Cortex-M family has rapidly become the de-facto standard for 32-bit microcontrollers. Since joining ARM in 1995, Andy has had a variety of roles including Software Tools Technical Training and Support though to Business Development.