The technology-fest gets even more ARM Powered at CES

Posted by Andrew Frame,

12 January 2012

Another day at the Consumer Electronic Show (CES) of trawling around the 1.7 million net square feet of space (equivalent to more than 35 football fields) where we managed to track down some more of ARM’s most prominent Partners who were demonstrating some of the coolest technology on the planet (hence not needing any fans to cool it down!). Not to mention the revolutionary mobile technology that aims to bring computing devices into the hands of those that do not normally have access to them.

My day started at the NVIDIA stand where I met with Mike Rayfield, General Manager Mobile Business Unit, who showed me some of their latest explorations in mobile technology, including an impressive demonstration of a tablet running Microsoft Windows 8 and some cool gaming demos running on the Transformer Prime, fully loaded with the latest Android Ice Cream Sandwich release, which were all based on the latest ARM technology. Mike also showed me what might be the biggest ARM Powered mobile device of them all…the newest Tesla electric car, which is completely tooled up with ARM based Tegra 3 technology.

Over at the Fujitsu stand we saw another cutting edge device using the quad-core ARM Cortex-A9 Tegra 3 chip – The world’s first smartphone running with a quad-core device.

Rockchip, a company based in Fuzhou and Shenzhen, China have been creating products based on ARM for a few years now. Chen Feng, Vice President, gave us a fast track guided tour of their booth and highlighted lots of mobile devices built on ARM based Rockchip technology. Chen also showed us a glimpse of the recently announced eHome Cloud Solution, which lets you to wirelessly sync tablets and smartphones with all computers in the family network, exchanging resources, sharing and even playing games!

At the Marvell booth, I caught up with Hanna Kang who gave us the scoop on the next generation of Google TV and explained why Google chose to partner with Marvell and their ARM based technology for Google TV’s second generation.

Finally, in my introduction I mentioned technology becoming available for those who wouldn’t normally have access it – I am of course referring to One Laptop Per Child (OLPC). I managed to get some time with Edward McNierey, CTO of OLPC, to talk about the benefits they gained in terms of power saving by moving from the X86 architecture to the ARM Architecture. Also, I witnessed the unveiling of the new OLPC XO 3.0 8in tablet, running on an ARM based 1GHz Marvell PXA618 processor, along with an optional solar cell contained in the tablet cover for running the device when there is no other power supply than the good old sun itself.

See you tomorrow for lots more ARM news from CES, including more details about the ARM based Qualcomm Tagg pet tracking system which uses advanced GPS tracking technology to allow an owner to find a runaway or lost pet, and we also will take a look at the worlds thinnest ARM Powered smart phone, the Ascend P1 S from Huawei.

Don’t forget to check out our ARMflix YouTube channel for more videos from CES 2012.

More news and gadget updates from the ARM Ecoystem at CES 2012:

Andy Frame, CPU Product Manager, ARM, is based in Cambridge and is fanatical about the success of the Cortex-M3 and how it is rapidly becoming the de-facto standard for 32-bit MCU’s. Since joining ARM in 1995, Andy has had a variety of roles from Software Tools Technical Training though to Business Development, joining the CPU product management team about two years ago to look after Cortex-M3.

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