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ARM Community: Qualcomm Delivers on the Smartbook Promise! - ARM Community

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Qualcomm Delivers on the Smartbook Promise!

Posted by Bob Morris,
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16 November 2009
QUALCOMM DELIVERS ON THE SMARTBOOK PROMISE AND DID IT WITH LENOVO, ADOBE, AND ATT!

Paul Jacobs, CEO of Qualcomm proudly showed off the first smartbook today at Qualcomm's Analyst Meeting in New York City enabled by Qualcomm's Snapdragon™ using an ARM v7 Architecture CPU designed by Qualcomm The slick smartbook designed by Lenovo delivers on the key promises of the smartbook. Paul also highlighted the Adobe Flash Player 10.1 and showed a HD YouTube video. Though there are limited details about the Lenovo design it is clear that it is aimed square at the next generation of computing which is built around the mobile internet and leveraging the "cloud."



Image from Qualcomm Analyst Presentation, November 11, 2009

WHAT MAKES A SMARTBOOK SO SMART?
  • INSTANT-ON ACCESS — no boot up time or waiting for email to download
  • 3G CONNECTIVITY — get mobile broadband speeds with your wireless network carrier
  • ULTRA-PORTABLE DESIGN — less than 20mm thick and less than two lbs.
  • ALL-DAY BATTERY LIFE — 8 to 10 hour charge, plus week-long standby
  • BUILT-IN GPS — location-aware, to get you there faster and easier
  • CUSTOMIZABLE INTERFACE — intuitive, one-touch navigation to your favorite applications
Regard Lenovo … wow! Lenovo design is from a clean sheet of paper. From what we can see, the Lenovo smartbook has a cutting-edge industrial design that will make it the next MUST HAVE device for the generation that lives on internet and doesn't want to spend time looking for a power outlet to charge the battery. It also shows what a company can do when freed from form factor constraints dictated by a processor that generates a lot of heat and design restrictions on what you can and cannot have in a device i.e. the other processor company says netbooks cannot have screens larger than 10.1" ... btw, I would like to know why not? In fact, this is just the start, now companies can design what they think consumers want, and in the process develop innovative and differentiate products that standout from the crowd. We are seeing it in smartphones, recent eReaders (Barnes and Noble nook™ and Spring Designs Alex™) and now we are going to see it in computing with smartbooks.

Congratulations to Qualcomm, Lenovo and Adobe! I look forward to get the final details on the Lenovo smartbook and to place my order so I can carry one around and gift it to my "generation y" kids. In addition, with ATT, I will not even have to change carriers!

Bob Morris, Director of Mobile Computing, ARM, is fascinated with the rapid changes that are shaking the mobile and computing worlds. After missing grabbing the golden computing ring with PowerPC and Mac-clones, Bob is glad to have a front row seat in what is shaping up as the first major change in the computing industry in 30 yrs.

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