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ARM Community: Multimedia - ARM Community

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New Developer Resources for GDC 2013

The time of the year is upon us where an army from the ARM graphics ecosystem team descend upon yet another GDC (Game Developers Conference). This year we have significantly upped our presence at the event and the emphasis has been placed on getting the right resources to the developers.

We have a number of main conference sessions and for the first time we will also be hosting key gaming partners along with our developer education team to run talks on the ARM booth (More info on booth and partner activity at GDC 2013).

Last year at SIGGRAPH we were first to get OpenGL ES 3.0 development tools in the hands of developers in the form of the OpenGL ES 3.0 Emulator, OpenGL ES 3.0 SDK and the ...

The Mali Ecosystem makes GPU Computing a reality!

I have just attended the Mobile World Congress in Barcelona, and for another year survived an intense week of tapas, paella and customer meetings overindulgence. I was overwhelmed by all the positive feedback received from ARM partners and booth visitors on the great progress and industry leadership position of ARM Mali™ GPU Computing technologies. This is not surprising, we worked very hard to get here, but what makes this special is seeing all the great work from our partners and collaborations starting to flourish.

Fast and continued progress
Little over a year ago I wrote with enthusiasm about how the Mali-T600 series of GPUs is uniquely placed to accelerate GPU Comput...

Mali GPUs at MWC: Market Leading Graphics and GPU Compute

At Mobile World Congress last week, the ARM® Mali™ team showed a selection of mobile features accelerated by GPU Compute functionality. There has been a lot of discussion round GPU Compute and last week ARM focused on showing the tangible benefits that GPU Compute can bring to real devices.

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First part of turning GPU Compute into a reality is having real products. One of the first mobile devices able to showcase GPU Compute is the Google Nexus 10. This is the first device available that supports Google’s Renderscript GPU Compute. Renderscript is Google’s implementation of GPU Compute and is supported in Android. According to Google, Renderscript provides a platform-independent computation engine that operates at the native level. So it can be used to accelerate apps that require higher computational requirements. Google have a series of interesting blogs (...

CES: Technologies becoming a reality

CES was a great show for ARM, there were plenty of ARM powered smartphones, families of Mali™ GPU enabled Android tablets, from entry level brands to the latest Google Nexus 10 with 2.5K displays, and larger than ever Mali GPU enabled 4K smartTVs.

We had a record number of meetings with Ecosystem partners, Operators, SIPs and OEMs. There was a great deal of interest around Renderscript and OpenCL, and in particular the fact that ARM was the only IP provider to offer a full profile 64- bit GPU compute platform today. OpenGL ES 3.0 features were also a major hit with our partners.

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Samsung’s latest ARM Cortex and Mali GPU based DTVs


Mali GPUs bring the graphics experience to over 50% of the Android based tablets and more than 70% of the smart DTVs. Samsung showcased their latest DTVs and the revolutionary evolution upgrade kits and LG introduced their latest Google TV. Additionally, there were a larg...

A Sweet New Market with ARM Graphics at the Core

In November 2011, the world did not know that it would be possible to pack a 1080p capable GPU, a 1.2 GHz CPU, Wi-Fi and Bluetooth into a USB stick sized device until FXI Technologies demonstrated the Cotton Candy™ any screen micro computer in fabulous New York. Something happened when we did that. First of all, it showcased the possibilities enabled by the ARM ecosystem. FXI was a small, but dedicated team in Norway and South Korea that had pulled out something new and sweet (some would say fluffy) from the magic hat of innovation. Second, it showed the world that high-end ARM SoCs are not confined to smart phones and tablets and mobile devices, but can drive any screen and any potential application. There is an ongoing string of innovation validating this point since, most recently with the announcement of the ARM-powered Samsung Chromebook.

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The rec...

1st Mali-T604 based device comes to market - Google Chromebook from Samsung

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At the end of last week Google launched its latest Chromebook from Samsung. So what is different about this Chromebook? First off it is now ARM Powered, by the Samsung Exynos 5 Dual processor, bringing together the performance of the dual core ARM CortexTM-A15 with the graphics impact of the quad ARM MaliTM-T604. This is the first device coming to the market with the latest CPU and GPU technologies from ARM. The pairing of Cortex-A class and Mali GPUs has become the leading combination in a wide range of devices including the Samsung Galaxy SIII, LG SmartTV and a wide variety of Android tablets, with over 200 end d...

ARM POP IP for Mali GPUs making your mobile phone last even longer

In the graphics arena we spend a lot of time talking about the challenges of supporting the increasing content complexity and enhanced user experience demand for mobile devices. The actual GPU technology is only part of the story - the ability to manufacture this technology in a way that maximizes the performance, whilst optimizing the energy efficiency is a continuous balance and is set to become even more important as SoCs become more complex.

ARM several years ago identified the need to optimize the physical IP to match the underlying process technology with the processor being manufactured. The result of this was the ARM® POP™ IP products – these are core-hardening acceleration technology to enable the production of the best ARM processor implementations, in the shortest time to market. They provide the ability to optimize for different requirements – maximum performance, lowest power or a combination of the two. It gives the flexibility to designers ...

ARM Mali Graphics, GPU Computing and reflections from shows

I’ve just about had a chance to recover from ARM’s recent triumphs, including at SIGGRAPH 2012: we were the first GPU IP vendor to gain OpenCL Full Profile conformance, we launched Mali-T624/Mali-T628/Mali-T678, we had ASTC adopted as a Khronos-approved extension, we helped launch OpenGL ES 3.0 and we showed off details of Trans...

ARM Welcomes OpenGL ES 3.0 (Halti)

Today at SIGGRAPH, Khronos announced the latest incarnation of graphics API targeted at embedded and mobile development – OpenGL ES 3.0. The new API brings many features that are present in the latest desktop and console APIs such as OpenGL 3.3 and 4 to the vast mobile gaming arena. Some of these exciting features that will be at your disposal include enhanced texturing support, high quality ETC2 / EAC texture compression, full support for integer and 32-bit floating point operations in shaders, occlusion queries, transform feedback, support for multiple render targets and much more. All of these enhancements to the rendering pipeline will accelerate and greatly enhance the visual experience of your content.

The Mali-T600 series of GPUs was designed from the ground up to fully support OpenGL ES 3.0[1]; we will begin to see consumer devices based on this family emerge later this year. ...

Future of DTV - Fast, Everywhere, Dynamic

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London Olympics 2012

The unprecedented pace of change in the Digital TV (DTV) space is set to continue with resolutions increasing as viewing becomes more realistic, this in conjunction with the change in the viewing habits away from set viewing times to viewing whenever and wherever you are, are changing the face of DTVs going forward. This blog looks at some of the key trends in the DTV space over the next few years that will transform the way we use and interact with the largest screen in our homes.

Resolutions: will continue to increase with High Efficiency Video Coding (HEVC) and 4k2k adoption - 1080p broadcast based on HEVC is bringing higher quality video to 4k2k screens - 4k2k is expected to be the main creator of demand for next generation DTV. The resolutions cannot be fully experienced without matching content resolutions, enabling the viewer to fully benefit from the increased screen resolution. 4k2k is expected to show similar resolutions to those obtained with 35mm films - movie studios are already moving towards being able to provide 4k2k content. The first 4k2k content is expected to be delivered via Blu ray, game consoles and personal video camcorder/DSLR. The broadcast version...

Lighting on mobile - something to keep your eye on

The quality of graphics on mobile is rapidly closing in on that seen on consoles. This is a surprising feat when you consider that there are two orders of magnitude difference in power consumption between them! This is due in part to mobile graphics not merely imitating console graphics, but rethinking old problems in new ways. All real time graphics are concerned with power efficiency, but it is in mobile, where power is at the greatest premium, that we are seeing the most power efficient ways to achieve the same high quality. Mobile graphics is a battleground with a lot of bleeding edges.

At Geomerics we have been keeping a close eye on these developments, and decided last year that the time was right to support mobile devices in our flagship graphics technology, Enlighten. Geomerics delivers cutting-edge graphics technology to customers in the games and entertainment industries. Enlighten is our suite of real time lighting technologies for top-end games d...

"The GPU king is doing well, long live Mali-450 MP"

Almost a year ago, I had the pleasure of covering Samsung Galaxy SII and the graphics processor that has set the highest benchmark score amongst all smartphones. With over 48 million devices shipped in 2011, Mali has settled in the top positions on the GLBenchmark website. This week we have unveiled MaliTM-450 MP, a new graphics core that doubles the performance of the award winning Mali-400 MP.

Recently all eyes were on ...

ARM announces founding of Heterogeneous System Architecture Foundation

I blogged before that I was going to speak at the AMD Fusion Developer Summit. Yesterday in Bellevue I announced that ARM was joining the Heterogeneous System Architecture (HSA) Foundation as a founder member. There's also a video of me here. The HSA Foundation is an independent, non-profit consortium, and is open to any and all computing industry professionals with an interest in driving the next era in computing performance and energy efficiency. The purpose of the HSA Foundation is to drive the standardization of GPU programming and promote the published HSA specifications to help developers code easily and cost effectively.

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ARM continues to drive industry with its vision of heterogeneous computing

ARM has worked closely with AMD since early 2011 helping define the HSA specifications and the formation of the Foundation. We brought our technical expertise in software, ...

Mali leads graphics in the DTV space

The smart TV market has gone from concept to mass production over the last two years and 2012 saw an explosion of smart TVs being launched at CES which were summarised in Nizar Romdhane’s blog. The key products on show clearly demonstrated the pace of innovation in the DTV space, and one of the main features making these smart TVs popular is the improved user experience which has been enabled through enhanced user interfaces. Consumers are now able to intuitively interact with their DTV as they do with any other consumer product today, such as smartphones and tablets. The ability to play games without a console whilst accessing a wider range of content in a seamless way are all made possible due to the high-performance graphics that are now an integral part of the smart TV solution.

The applications processors now at the heart of most smart TVs are more often than not using the ...

Game Developer Conference 2012 - Mali Cometh...

Now the dust has settled after a hectic week in sunny San Francisco, I thought I should take some time out to update everyone on this hugely successful event for ARM and for ARM® Mali™ technology in particular. The Game Developers Conference, held at the start of March, has come a long way in 24 years, from the first gathering of 25 game developers in a living room, to GDC 2012 where 22,500 industry insiders descended upon the Moscone Convention Center in San Francisco for a week long gathering to discuss ideas and to define the future of the gaming industry. This is now the single biggest gaming conference of its type in the world and features over 400 lectures, panels, tutorials and round-tables covering topics ranging from desktop console and mobile, as well as over 300 exhibitors.

This year there was a definite step up in mobile gaming interest, with not only the Smartphone and Tablet Summit, but a lot of tracks in the main conference covering the bringing of Triple-A content to mobile from the likes of Epic, Guild Software, etc... The...

Mali GPUs Storming into 2012 - With Much More To Come

It’s certainly been an action packed first quarter for ARM and our ARM® Mali™ Ecosystem Partners, and we hope you’ve had a chance to catch up with us at one or more of the recent string of events. If not, there are many more opportunities coming up! Here is a wrap up of the event highlights from our perspective.

Consumer Electronic Show (CES), Las Vegas
We kicked off with the annual wake up from the Christmas holidays at CES in Las Vegas, where ARM Powered® products filled the show floor and members of the ARM team clocked up many miles of walking from hall to hall and from meeting to meeting – a tiring but hugely productive few days. Check out for yourself the wide range of products that were on show by viewing our CES Playlist on the ARMFlix YouTube channel. There is also a range of CES blogs, all wrapped up in Andy Frame’s day 4 ...

SmartTVs Reset: Solving the New Interaction Paradigm

Today, everybody agrees that SmartTVs will revolutionize the way we watch and interact with TV. However, some important challenges remain: like what are the best devices to interact with this new breed of TV, and how broad are the possibilities for apps and games? Are TVs becoming the windows to our digital world of connected devices?

We at SoftKinetic strongly believe that natural interaction with your television will profoundly change the way we interact with this smart device. Similarly to the mass adoption of touchscreens a few years ago for personal devices, gesture recognition is now becoming another critical building block. The performance of ARM Powered® boards, combining ARM Cortex™ processors and ARM Mali™ GPUs is amazing. It’s now possible to run full body tracking and analysis together with high-end apps and games.

As a...

2012: It's all about SmartTV, SmartTV and SmartTV

If you attended CES this year you must have noticed that it was all about Smart TV and even if you didn’t attend you must have heard or read about it everywhere. Yes, the Smart TV has finally arrived.

Quoting the late Steve Jobs in his memorable speech at Stanford University “you can't connect the dots looking forward; you can only connect them looking backwards”, at CES this year it was clear to me how the dots connect to the Smart TV. It all started when TVs went digital. Then the race to HD and 3D pushed the resolutions and highlighted the need to increase the computing capabilities. Bringing Internet connectivity at last year’s CES was a major step but it wasn’t until full application processors made their way into the TV that it has finally become “smart”. This year at CES the Smart TV was everywhere.

So what is making the new application processors so special that the Smart TVs they enable took over the show? Processors made their way into TVs a while back but the main difference with the application processors inside ARM Powered® Smart TVs is that they have the powerful ARM ...

Changing Home Entertainment with Dazzling Graphics and Cool Google Apps

The growth of internet TV and the increased demands on DTVs and STBs started a new era of the home application market. At the various home application exhibitions, the key OEMs are all displaying their latest SmartTVs and STBs, such as Samsung, LG, HiSense and Skyworth. Look at these products closely and you’ll find they are ARM powered! The growing momentum not only has placed the SmartTV at the center of home entertainment, but also changed the structure of the market players.

ARM open source support with Android™ and Linux
With close and continuous collaboration with Google on the ARM architecture and Android system, this combined hardware and software solution attracts more and more Apps developers and enables faster development cycles. ARM la...

Porting Games to Multiple Devices Made Easy

Many times on my travels through the world of embedded GPUs I have come across someone asking “How easy is it to port my game to Mali™?” Well.....actually it’s not difficult at all, and this is reflected in the ARM® Mali™ Ecosystem. Let’s start by looking at the Ecosystem and its growth. Having now reached a massive half a million activations a day, Android is where it’s at! Especially now the Samsung Galaxy S2 has hit the market. The S2 is a dual core ARM® ...

Which Devices Enable Your Connected Life?

Can you think back to a time before you owned a full color, touchscreen smartphone that allows you to navigate easily to your emails, calendar and favorite games by tapping and sliding on a graphically rich interface? Technology moves fast and with devices now being so user-friendly and intuitive, consumers are becoming rapidly accustomed to having so much information and entertainment at their fingertips – so much so that we take these devices very much for granted. The capabilities of smartphones, tablets and a range of other consumer devices have advanced so much, it is good to sometimes take a moment to really appreciate how much they now do for us.

Today’s connected consumer wants a seamless, connected user experience from one device to the next and we can no longer live without our smartphones, tablets, DTVs and automotive devices – for communication, social networking, entertainment and global navigation. ...

创维Android智能3D电视发布会见闻

3月30日上午, 创维在北京瑞创艺术中心举办了Android智能3D电视发布会, 本人有幸被邀请参加了此次活动. 在中国, 举办新品发布会应该说并不鲜见, 但此次发布的Android智能电视新品却有着些许不寻常的意义: 预计是国内第一款上市销售的Android电视; 全球首款采用ARM Cortex-A9Mali 400图形处理器的量产电视; 众多全新应用将彻底改变消费者对电视的传统理解.

会场的布置非常讲究, 蓝色的背景和灯光设计使现场充满了魔幻和科技感, Android机器人和动画标志随处可见, 由此可见创维对此次活动的高度重视和期待!

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发布会以杨东文总裁的发言开始, 他对智能电视的趋势和创维的发展战略做了相当深入的阐述; 接着几位营销负责人对创维Android智能电视做了详细的介绍. Amlogic CEO钟培峰先生的演讲虽然简短, 但措词精辟,...

NextGen portable gaming redefined by Sony PSP NGP with Cortex-A9

On the heels of CES 2011, where ARM products were everywhere from handsets, smartphones, tablets, DTVs and STBs, as well as Microsoft’s announcement to support Windows on ARM , comes the latest announcement from Sony Computer Entertainment on its next generation portable entertainment system, codename NGP.

It uses a very high performance, energy efficient quad core ARM ...

ARM Mali-T604 GPU Ready for Post-32-bit World and Real Computing

John Carmack, interviewed in Arstechnica, said graphics processors such as the just-launched ARM Mali-T604 must address more than 32 bits-worth (4 Gbytes) of memory. Mobile downloadable apps are currently limited to 2 Gbytes, which cramps his style: on the desktop they are already much bigger. Consumer devices ship today with more than 512 MB DRAM and 16 GB of Flash, and Moore's law tells us they will cross the 4 Gbyte limit just after the first Mali-T604-enabled devices start shipping. Games engine programmers also want ...

Visual Computing Will Be Powered By ARM Mali Graphics

Wow – what a day yesterday was, here at ARM Technology Conference (Techcon) 2010. All the effort and energy from a hugely focussed team has resulted in a fantastic reception for our new GPU, the Mali-T604. The buzz around the show and afterwards has been amazing – more than justifying the years of effort that the ARM Mali engineering teams have spent in creating this fantastic GPU for the new era of visual computing.

Building on the Successes of our Partner Mali platforms
Our fourth-generation GPU has been built on the success we have had with Mali-200 and Mali-400 MP. It was great that we had multiple Mali Partner platforms from Amlogic, Beijing Nufront, ...

Embedded and Desktop - Similarities and Differences

In case you missed the start of this discussion, my blog CPUs Have Been Doing GPU Computing Badly for Years started a dialog with Gary Smith who responded with Sub-Optimal Processing. Here is my response.

****er’s Law (name changed to protect the guilty)
It used to be said that the embedded space was about 7 years behind the desktop in the sense that technological changes tended to appear in (what was then) mainstream computing seven years before the embedded and mobile markets, but in many ways that isn’t true now. If we look at the innovations in OpenGL ES as compared to OpenGL for example, I think we can see that we’re at least on par in the graphics space. Where I think we’re wel...

Immerse Yourself In TrueForce – Powered by Mali GPUs



TrueForce is a spaceship racing and precision game set in an asteroid belt in a distant galaxy. The goal is to race through the track as quickly as possible while collecting point tokens and power-ups, and avoiding crashing into megatons of...

CPUs Have Been Doing GPU Computing Badly for Years

How can someone from the company with the most CPUs in use in the world say something like this? Well it wouldn’t be the first time I’ve been told I was wrong and I confidently predict it won't be the last.

GPU Computing
After a recent lecture, I started thinking again about some of the basic assumptions and language in use when this subject gets discussed: "What CPU tasks are suitable to run on a GPU?", for example. On reflection, I feel the language is wrong and I take issue with the question. For example, the CPU has been doing graphics for years and rather badly, at that - just look at the quality and richness of modern consumer electronics devices which use GPUs to see the difference. I believe we should be talking about moving computation tasks to their rightful homes - where they can be done most efficiently in terms of performance and in terms of energy consumption. Does anyone else think I'm on the right lines here? It's not a war between CPU designers and GPU (or video engine) designers about who is right. Surely it's about appropriate engineering design?

Thought-provoking Lecture at University (You Don't Understand Something Until You Teach ...

We love academia: thanks for the citing – ARM Mali Graphics

Fantastic! Here is a university group that has poked around, found one of ARM’s Mali graphics patents and taken the idea for a spin! Yes, I’ve been cited and it feels good.

Chih-Chieh Hsiao et al at the National Chiao-Tung University in Taiwan published the paper “A Hierarchical Primitive Lists Structure for Tile-based Rendering” at the 12th IEEE International Conference on Computational Science and Engineering in which they take a look at our next generation hierarchical tiling technology for keeping external memory bandwidth the lowest in the industry and thus save energy. Not only do they verify that this is pretty awesome stuff, they also explore some nifty ideas on how to improve it. Well done!

Designing graphics processors is a fantastic job. You get your hands dirty with the coolest technology on earth, and being smack in the middle of the action in the industry you get a pretty good view of what the world of technology will look like to the end-user years into the future. But there-in also lies the curse of this job. It takes a really long time from when we do our magic until it works its way through the value chain and the public get to...

Making the Mali GPU Device Driver open source

Recently we released a major update to the Linux drivers for the Mali-200 and Mali-400 MP GPUs. Like many software projects we time-box our driver development, with two major releases each year. This release (r2p0) contains a bunch of exciting new features including Android support, full SMP support, performance optimizations and some important EGL extensions. We'll talk about some of these in future blog posts, but for today I wanted to tell you about the other big change we made for r2p0: we've started to release parts of the driver stack under an open source license.

People who get excited about software licenses are not necessarily the people you invite to a dinner party for their sparkling conversation and witty repartee. In fact the terms "exciting" and "software license" are used together about as often as the words "glamorous" and "garden shed". Not very often at all. But despite that I'm going to admit that I t...

“The Mali Drive-Thru” – 16th June Automotive Day in Detroit

Automotive applications evolution continues to accelerate driven by consumer demands. The automotive industry is seeing extensive changes in many key interfaces between the driver and the car including the center console, instrument clusters and safety elements. These areas are driving the need for accelerated graphics in the automotive environment by making these systems more user friendly, configurable and customisable.

On Wednesday 16th June, ARM will be holding a Mali Automotive Day in Detroit, at which we will be showcasing how the ARM Mali graphics processor technology can enable such innovation in the Automotive Industry. Together with ARM and its graphics Partners there will be presentations and demonstrations based on middleware technologies using Mali, to bring these visual experiences to life.

Partners presenting and showing at the event are: Altia, Digital Aria, Kishonti, Mentor Graphics, ...

Technology for our Connected Lives at Home Comes to Life at Computex

As this is my first time visiting Computex I was anxious to see how the emerging trends from CES earlier this year have been adapted and regionalized for the local market. At CES we saw a new era of connected devices, great 3D stereoscopic and UI experiences all implemented in energy efficient CE platforms. So what trends will we take from this year’s Computex into CES next year? Read more to get a quick preview…..

Connected TVs are still the trend to follow in the connected home; there are several that come to mind from Google’s latest SmartTV announcement at the GoogeIO event last week to Microsoft’s Mediaroom, Yahoo or Samsung’s Internet@TV.

Microsoft has been in the Smart TV space for a number of years and has strong partnerships with a number of operators, OEMs and content partners across the industry and around the world.

Yahoo!'s...

ARM Webinar: Enabling multiple-segment Android based devices

Are you curious about Android on ARM? Are you interested in learning about the broad applications that Android is deployed (it’s not just mobile)? Then I invite you to join a webinar tomorrow (Tuesday May 25 11 am PDT) on Android and ARM by my colleagues Rod Crawford, principal software engineer and Jim Wallace, director of Home segment marketing. They are both well versed in the current Android trends. I invite you to come ask them a tough question (just don’t tell them I sent you:)

Live Webinar Broadcast Date - Tuesday, 25 May, 2010 11:00 AM PDT/ 2:00 PM EDT/ 7:00 PM BST


The momentum behind Android across a multitude of connected consumer devices continues to grow. The ARM ecosystem Partners have found that the connectivity, application and con...

GPGPU - What is it good for?

Everyone knows that GPUs are wonderful things that enable us to create stunning graphical effects through APIs such as OpenGL ES, but what else can we do with them? My good friend Borgar Ljosland suggested that Augmented Reality could be one of the next Big Things in his blog and while it's fun to argue with Vikings, he could well be right. Let's look into this a bit closer...

It is said that the beginning of wisdom is to call things by their correct names. If so, in the computing industry we are often not very wise… GPGPU (General Purpose Computing on Graphics Processing Units) has always seemed to me to be misnamed, since the computing that works best on GPUs is not really ver...

Connected Home, Connected Life Seminar

On the 26th March ARM brought together a selection of Partners to present a daylong seminar focusing on the key elements affecting products being designed for the Home. This Home Seminar was attended by over 200 attendees from all the major ODM and SOC suppliers. The topics covered included the coming of Internet access and multimedia, the software re-use model, leveraging mobile solutions in non mobile applications, highlighting the Open Source environment and the diverse ARM ecosystem. The presentations were split between ARM and the following Partners covering the complete supply chain from Operator to SOC to Software partners:

Chunghwa Telecom a major Taiwanese ISP, talked about how they expect IPTV to change the whole industry. With Full HD, 3D UI and Fibre networking highlighted as the key tr...

互联家庭,互联生活研讨会

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3 月 26 日,ARM 将精英合作伙伴汇聚一堂,召开了为期一天的研讨会,着重讨论影响家用设计产品的关键要素。来自所有主要 ODM 和 SOC 供应商的 200 多名与会者参加了本次家用产品研讨会 (Home Seminar)。本次研讨会涉及的主题包括:互联网访问和多媒体时代的来临、软件 重用模型、在非移动应用中利用移动解决方案、强调开源环境和多种 ARM 生态系统。演示划分为 ARM 和以下合作伙伴两大部分,内容涵盖从运营商到 SOC 及...

CCBN 2010:安谋推动互联消费者

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ARM enabling the connected consumer at CCBN 2010

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Play with me… GPUs and CPUs optimized

People often ask me “so why does everyone get so excited about the touch screen phones?” What they really want to know is what is the secret sauce that’s led to the explosion of sleek keypad less objects which we love to stroke and poke? Well it’s actually pretty simple...It is in our nature as human beings to interact through visual and tactile means.

Here is a simple illustration... A while ago I took up diving and spent many happy hours drifting around in the red sea looking at all the pretty coloured life that abounds in the warm seas off the Sinai peninsula. After I gained a little more experience and confidence it was very interesting to watch newbie’s diving for the first time. One of the rules of diving, particularly around coral reefs is Don’t Touch! Primarily to protect the wild life, but also to protect you from yourself, as some of the prettier things are actually pretty nasty. Even though having been told this the enticement to touch and interact with all these new fabulous weird and wonderful creatures is extremely hard to suppress. They taunt you with their vivid colours, playful dances and energetic displays. It’s this urge to interact in this way that the device manufacturers have tapped into. Using the performance available to them through GPU and CPU technology device manufacturers are enticing us to inte...

Develop intuitive 3D user interfaces using Mali UI Engine

I was talking to a customer a few months ago after he received the first validation board of their new Cortex-A9 and Mali-400 based silicon. He needed to develop and port as many applications as he could within a month to meet a demo deadline with their OEM. So he simply asked me “My boss wants me to write a leading edge 3D UI and port it to the board, do you happen to have a compelling example that you can provide me with that will allow me to meet this really short deadline?”. As it happened we actually did have one. We provided him with the Lotion UI demo we had built to demonstrate Mali GPUs capabilities and performance. He ported it within a couple of days and the demo to their OEM was a great success.

We reviewed this support case while going through the planning for the Mali Developer Centre launch. We thought that developers would find the Lotion UI example very helpful, either as a tutorial on how to write a fancy 3D UI leve...

CES: Key TV Trends 3DTV, Ultra Thin, Internet, & Convergence

As a 10 year veteran of CES, it takes some big announcements to excite me, but CES 2010 did just that in the area of TVs. There are some exciting trends that are going to show up soon in our living rooms. In this three-part blog, I’ll discuss what I see as the four key trends from CES in TVs: 3D video HD TVs, ultra thin LED TVs, Internet connectivity and a convergence of devices with lower power consumption.

3D video HDTV:
3D TV was undoubtedly one of the hottest products at CES. Nearly all the top DTV OEMs, such as Samsung (using the high performance low power Cortex-A8 core), LG, Sony, Panasonic, Sharp, HiSense, and Haier displayed their 3D TVs, especially their “Blu-ray” big screen TVs, displaying high quality 3DTV content. In addition, some key silicon vendors including nVidia showed their technologies for 3D high profile video. (Imagine all the 3D eyewear trends for the home; the need for new social protocol;…do you bring your own glasses for movie viewing at friends?)

Issue for me: will there be enough content to support the change of DTVs, STBs, or both?

Panasonic 3D world
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