As a 10 year veteran of CES, it takes some big announcements to excite me, but CES 2010 did just that in the area of TVs. There are some exciting trends that are going to show up soon in our living rooms. In this three-part blog, I’ll discuss what I see as the four key trends from CES in TVs: 3D video HD TVs, ultra thin LED TVs, Internet connectivity and a convergence of devices with lower power consumption. 3D video HDTV:
3D TV was undoubtedly one of the hottest products at CES. Nearly all the top DTV OEMs, such as Samsung (using the high performance low power Cortex-A8 core), LG, Sony, Panasonic, Sharp, HiSense, and Haier displayed their 3D TVs, especially their “Blu-ray” big screen TVs, displaying high quality 3DTV content. In addition, some key silicon vendors including nVidia showed their technologies for 3D high profile video. (Imagine all the 3D eyewear trends for the home; the need for new social protocol;…do you bring your own glasses for movie viewing at friends?)
Issue for me: will there be enough content to support the change of DTVs, STBs, or both?
Panasonic 3D world
nVidia 3D video & game
LED TV:
Some adages never fail…Thin is definitely In, again. Samsung, Sharp, Panasonic, HiSense, and Haier demonstrated their LED ultra-thin TVs.
LED TV’s are said to be slimmer, brighter and provide more image detail than LCD TVs. I was amazed at the look of these on the show floor. Best of all, because LED lights require less energy to light up the screen enablingsome manufacturers to claim up to a 40% energy savings over LCD TVs.
These TVs are now incorporating very high performing CPUs, approaching 1 GHz in clock speed.
It is anticipated that these LED TVs could take 10% worldwide share by the end 2010 and 20% by 2011. If I need a new TV, an LED will be my first pick.
Samsung LED TV
Haier LED HDTV
If you want to learn more about CES from the ARM point of view, our ARM-Events blog details other trends from Huawei, D-Link, ADATA, Clear, Ford, & Tenrehte to Femtocell, TrustZone and Networking to eBooks, Tablets Android to Inflection In Consumer Electronics.
Stay tuned for future updates about internet and low power and what that brings to TV. Did I miss something? Feel free to submit to comment.
Frank Kruszenski, Home CE Solutions, ARM, works in Silicon Valley. He has been a founder of, an investor in, a consultant to, and an employee of several high technology companies, especially in the areas of video compression and telecom. Like many of his ARM colleagues, whose exposure to future technologies offers a special perspective, Frank thinks the best times are about to come for home entertainment.
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