ARM Community: Allwinner Technology and ARM working together to get to market quicker - ARM Community

The dynamics of the mobile device industry can be seen in the rise of tablets and in particular the growth in Android based tablets. This new form factor has grown to an expected 100M shipping volume in 2012 with this being projected to exceed 200M by 2016 – when Android tablet shipments is expected to be over 50% (Source: IDC). This new form factor and pace of change have opened up opportunities for new companies to offer specific System on Chip (SoC) businesses a chance to address this market. Allwinner Technology Co., Ltd.is one of these. Over the last 12 months Allwinner Technology has become one of the major China Android tablet SoC chip vendors, with many of the Android tablet OEM system makers adopting our chip and system solution. A key industry analyst in China expects 40M Android tablets to ship in the China grey market in 2012, and it is expected that 60% of the share will be from Allwinner Technology.

This rapid time to market has been achievable through the close working relationship and usage of ARM Intellectual Property (IP). Allwinner Technology uses a combination of the ARM Cortex^TM-A8 and ARM Mali^TM-400 MP. This combination enables Allwinner Technology to balance the required performance needs for tablet applications with the power consumption boundaries of a mobile device. By working with ARM for both CPU and GPU elements Allwinner Technology have been able to maximize the benefits of both high performance with low power consumption that ARMs years of knowledge in the mobile device market brings to new entrants to the market. Allwinner Technology has gone from the licensing of the Mali-400 to production silicon in 7 months. This speed of execution has been enabled by the close linkage between the CPU and GPU from a design perspective, the RVDS and ARM DS-5^TM toolchain and the out-the-box quality software drivers which are all supported by localised support teams. All these elements combined have enabled Allwinner Technology to move swifter and in an agile way to address the needs of this market and we look forward to working with ARM going forward.



Guest Partner Blogger:
Jack Lee, CMO, Allwinner Technology Co., Ltd.

ARM welcomes its wealth of Partners in the ARM Connected Community (CC) to submit guest blogs to be published on our multiple community blogs. If interested in participating please submit email inquiries to Tell.Us@arm.com.

The ARM Connected Community (CC) is an extensive ecosystem covering all aspects of ARM processor-based design, from chip implementation through to system and device design. The CC provides a platform for collaborative innovation, with multiple types of forums for members to work with one another, and with customers, to solve industry challenges, all with the purpose of enabling designers to focus on differentiating features and an accelerated time-to-market for ARM powered solutions.