ARM Community: ST Demonstrates ‘life.augmented’ at EW 2013 - ARM Community

Recently our STMicroelectronics’ dedicated teams traveled to snowy Nuremberg to make the most of the show at Embedded World (EW) (check out some of ARM’s Andy Frame’s highlights)!

We welcomed EW 2013 visitors to a smarter world showcasing our leading embedded processing solutions based on an extensive microcontroller portfolio, from top performance high-end STM32 to Ultra-Low-Power devices.

ST teams were there to demonstrate and speak about Performance, Ultra-Low-Power, Energy Harvesting, Internet of Things, and ….to stand for life.augmented! For ST, life augmented represents making a positive and innovative contribution to people's life across the spectrum of sense, power, automotive products and embedded processing solutions. ST’s products improve people’s lives from energy management and savings to trust and data security, from healthcare and wellness to smart consumer devices, in the home, car and office, at work and at play.

This year we highlighted a continuously expanding catalog that today is composed of more than 400 product references to the market penetrating various applications.

We showed live examples of our solutions making a positive and innovative contribution to peoples’ lives, highlighting tens of our customer products, of which some are of the 10k famous brands that have adopted STM32 in Europe (from fitness products to white good interfaces, safe driving simulator, calculation tools, alarms, magic tablets and smart games). Laurent Vera highlights ARM® core based STM32 products offering for specific targets from high performance to low power MCUs. In addition, he details the Cortex®-M ecosystem support for STM32 and how it can benefit developers..



To extend our large portfolio, we introduced a new member on the STM32 F4 family offering more performance (up to 180MHz), a better low-power mode, an increase number of integrated peripherals (SDRAM controller, graphical interface…) and more resources with up to 2Mbytes of Flash and 256Kbytes of SRAM. In the following video, Renaud Bouzereau gives details of the newest core including some of its specifications and target applications.



In the same spirit, the STM32 L100 value line will provide an answer to budget price applications requesting ultra-low-power MCUs. Hakim Jaafar describes why they have shrunk Ultra-Low-Power technology from 130nm to 110nm, what the benefits are to the users and provides updates on the new software that helps to identify maximum average consumption.



With the support from partners such as IS2T, Segger and Mathworks we held more than 20 presentations in our booth. Régis Latawiec from IS2T describes one of these sessions in the video below detailing how they partnered with ST to promote Java to allow easier access to customers by bundling silicon with a software development kit. He further describes Java is being used in the Embedded space.



Every day we were glad to receive a fantastic and very keen audience, listening to our new and key concepts, and leaving the theater with a microcontroller discovery board in hand.

In total and with the strong help of our distribution network more than 9000 discovery kits were offered to the visitors making the STM32 platform more visible and placing the ARM Cortex-M based products as essential and evident on the market.

In parallel, we had pro-active contributions to the Ultra-Low-Power workshop and conference, complementing the current development of the ULP benchmark in collaboration with EEMBC.

Did I miss any of your favorite highlights from EW or the latest ST products?

Guest Blogger:

Sylvie Boube-Politano, Event Manager at ST, has a long experience in and real passion for Marketing and Communications. Truly interested and delighted to bring innovative projects to fruition, creating brand awareness through multiple channels and building a strong perception of ST’s innovative products and technologies in people’s minds.

ARM welcomes its wealth of Partners in the ARM Connected Community (CC) to submit guest blogs to be published on our multiple community blogs. If interested in participating please submit email inquiries to Tell.Us@arm.com.

The ARM Connected Community (CC) is an extensive ecosystem covering all aspects of ARM processor-based design, from chip implementation through to system and device design. The CC provides a platform for collaborative innovation, with multiple types of forums for members to work with one another, and with customers, to solve industry challenges, all with the purpose of enabling designers to focus on differentiating features and an accelerated time-to-market for ARM powered solutions.