Today I chatted with Cadence, Texas Instruments, STMicroelectronics and Freescale - but more on them later.
In show news this week we’ve seen more Internet of Things related announcements:
- Sierra Wireless announced the next generation AirPrime™ modules which are the first in the world to combine a powerful multicore processor, secure cloud services, and open application framework to offer an entire M2M ecosystem on a module.
- GainSpan Corporation, well known for their low power Wi-Fi for the Internet of Things products, unveiled the GS2000 - the industry’s first single chip solution bringing together two IEEE low power standard wireless technologies: Wi-Fi (802.11b/g/n) and 802.15.4.
In ARM news, a new version of Keil MDK-ARM has been released (look out for more details of this in an interview with Reinhard Keil on the Embedded World ARMFlix playlist next week). This new MDK-ARM version introduces Software Packs, CMSIS-RTOS based middleware, ETB and MTB trace, CMSIS-DAP debug support and code completion with dynamic syntax checker in the source code editor.
At the Cadence booth I met with Frank Schirrmeister, who coincidentally was a winner of the #WheresARM competition that we’re running at the show (yes, he is very pleased with the Nexus 10 he won). Frank explained to me about the usage models and benefits of the Cadence System Development Suite. Check out Frank’s blog for more details.
Over at the Freescale booth I wanted to find out more about the world's smallest ARM-based microcontroller. I spoke with Denis Cabrol (clearly famous for his ‘World’s Most Entertaining MCU’ video). Denis shared with me more details on the KL02 and what applications will be further enabled by the ultra low power and small form factor.
STMicroelectronics have broadened their range of STM32 F4 devices with some new product introductions, with an impressive 180MHz frequency and a new TFT LCD controller interface. I met with Renaud Bouzereau to find out more details.
Texas Instruments showed me the Sitara Cortex-A8 based ZigBee Home Automation Lighting Wall Demo on the side of their booth, just opposite from the ARM booth in Hall 4. Roger Monk is here to explain what the demo is highlighting.
Today congratulations go to @embedded_geek who won a Samsung Galaxy Note for taking part in the #WheresARM challenge at #EW13 on the second day of the show! There are more great prizes to win on day three of the show. To take part in the “Where’s ARM” at EW Challenge, tweet photos of ARM-based technologies with the hashtag #WheresARM to win a Google Chromebook.
We have filmed many more videos from the event this week and will be posting them to the Embedded World 2013 ARMFlix YouTube playlist over the next few days so be sure to visit again and look at what else was happening at the show. If you follow @ARMEmbedded on Twitter we will tweet the video links as they go live. Don’t forget to check out #wheresARM to see what other ARM based products have been found at show.
Andrew Frame, Senior Marketing Manager, ARM, is based in Cambridge and is fanatical about the success of ‘all things Cortex.’ After taking on the role of Cortex-M3 CPU Product Manager in 2008, Andy has watched how the Cortex-M family has rapidly become the de-facto standard for 32-bit microcontrollers. Since joining ARM in 1995, Andy has had a variety of roles including Software Tools Technical Training and Support though to Business Development.
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