ARM Community: Achy feet, a dashing of snow and lots of ARM Partner products at Embedded World - ARM Community

I wasn’t quite expecting the carpet of white snow as the plane emerged from the clouds yesterday upon arrival into Nuremburg for Embedded World 2013. This year, the event will see 868 exhibitors from 36 countries and over 20,000 attendees nursing achy feet (and maybe sharing a beer or two), at the premier event for discovering what’s new in the world of embedded technology.

There has been a lot of activity at the ARM booth located at 4-336, in case you missed the floating airship in the entrance…


… including winning the embedded AWARD 2013 product in the software category with the ARM/Vodafone mbed IoT Rapid Prototyping Platform. I chatted with Chris Styles to discover more about mbed, what’s new in mbed 2.0 and how things are getting even better for the mbed community:


Sticking with the mbed theme, Freescale today launched new $12.95 mbed-enabled Freescale board! The home of mbed (mbed.org) wrote a blog post about the announcement which you can read HERE, and you can watch Freescale’s introductory video about the product HERE.

Also in the news today from Freescale was the introduction of the Kinetis KL02, the world’s smallest ARM powered microcontroller – check out Richard York’s blog for more details.

Xilinx have had a lot of success with the Zynq device since it was introduced last year. Today I spoke with Paul Zoratti to find out more about the Zynq success in the Automotive market place:


As expected we have seen lots of examples of products targeting the internet of Things (IoT) market, one of which was on display at the ARM booth from PhotonStar. I chatted with Dr. Majd Zoorob about PhotonStar and the ChromaWhite adjustable LED lighting product:


Continuing with the Internet of Things (IoT) theme, I spoke with Terrance Barr from Oracle about what’s been happening in embedded with Oracle and got an update on Java:


Congratulations go to @fschirrmeister who won a Nexus 10 for taking part in the #WheresARM challenge at #EW13 on the first day of the show! There are more great prizes to win on days two and three of the show. To take part in the “Where’s ARM” at EW Challenge, tweet photos of ARM-based technologies with the hashtag #WheresARM to win other cool prizes such as the Samsung Galaxy Note and a Google Chromebook.

I have been wearing an ARM Cortex-M powered Nike+ Fuelband at the show today and quite easily reached my target goals – apparently I took 5793 steps since first configuring the device this morning. Let’s see if I can beat this tomorrow.

As always we will be posting videos from the event to the Embedded World 2013 ARMFlix YouTube playlist, on Twitter @ARMEmbedded with updates throughout the event, and search for #wheresARM to see what ARM based products can be seen at the show.

Andy Frame, CPU Product Manager, ARM, is based in Cambridge and is fanatical about the success of the Cortex-M3 and how it is rapidly becoming the de-facto standard for 32-bit MCU’s. Since joining ARM in 1995, Andy has had a variety of roles from Software Tools Technical Training though to Business Development, joining the CPU product management team about two years ago to look after Cortex-M3.