ARM Community: Where's ARM at Embedded World? - ARM Community

Flights booked...check. Hotel booked...check. German phrase book... check. Comfortable walking shoes, blister cream and plasters... check, check and check. That’s it. I’m all set for Embedded World 2013! The annual pilgrimage to the European alter of all-things-embedded is firmly engraved into my calendar. While my colleagues are basking in the sun at Mobile World Congress in Barcelona (current temperature 17ᴼC), I invariably travel to Embedded World in Nuremberg (current temperature 3ᴼC). I’m not in the least bit envious!

This year’s Embedded World looks likely to be one of the best from an ARM point of view. With over 2,000 discrete ARM processor-based devices now readily available to embedded developers I’m looking forward to seeing the ARM logo in every direction on the exhibition hall. It’s that prevalence that is behind the competition we’re running at the ARM booth (4-336) this year – “Where’s ARM” at EW.

All you need to do is snap a photograph of your favourite ARM Powered product and tweet each picture, along with the device and location, with the hashtag #WheresARM, to your Twitter account. ARM will hold random drawings each day and will be awarding prizes to those who have tweeted. There will also be one special prize award each day. Swing by the ARM booth (4-336) or go to ARM.com/WheresARM to find out more.

One of the key themes around the show floor this year is likely to be the Internet of Things (IoT) – when and where will it appear, and how will it be enabled. These issues will be a key feature of the ARM booth, where the theme for our booth is ‘Connected Intelligence’.

Enabling the Internet of Things to grow and to deliver the promised benefits to consumers and businesses alike requires low power technology which spans from the sensor to the server. ARM, having the widest processor portfolio in the industry, is alone in being able to cover this broad range of applications. But this technology also needs to have a degree of intelligence and the ability to communicate wirelessly with other devices - functions which cannot be addressed by 8- or 16-bit processors. From the 32-bit ARM® Cortex™-M0+ processor - the most energy efficient ARM processor available – to the recently announced 64-bit Cortex-A57 processor, designed for high performance and server applications, ARM partners have the opportunity to play at every stage of the IoT data chain.

It is clear that the Internet of Things runs on ARM.

Another theme exercising the minds of embedded developers is software development. With the availability of ever more capable microcontrollers, software development has become more complex. Use of real-time operating systems is rapidly becoming an industry best practice, and the use of commercial middleware as well as the reuse of custom libraries is becoming crucial for cost-efficient software engineering. Recognizing this challenge, ARM will be unveiling a number of initiatives to address the issue of efficient software development at Embedded World.

The ARM Cortex-M processor series was designed specifically for the embedded MCU market and has been licensed more than 200 times. In addition to the Cortex-M series processors, the ARM Cortex-A series processors are becoming increasingly widespread in the embedded market for single board computer and computer on module applications. These include devices from Broadcom, Freescale, NVIDIA, Marvel, Qualcomm, Samsung, and Texas Instruments, all of which are ideal for higher performance embedded industrial applications.

So whether you are designing an application for the automotive, industrial, healthcare or a standard MCU markets, ARM has the processor for your next design. Come visit us at Embedded World and find out more.

Alan Tringham, Senior Corporate Marketing Manager, ARM, Since joining ARM in 2000 Alan has been responsible for marketing communications for the company’s processor division, and more recently its expansion into the embedded space where the ARM processor architecture, and its growing number of supporters, looks poised to consolidate the market.