Starting off with last year, take a look at the wrap up video that myself and Katie did in the last few hours of the show, highlighting keynotes and the biggest attendance ever and other interesting facts about the show – I have to admit we did make up the one about the number of cups of coffee that had been drunk but I do think it was a pretty good guess.
This year follows a similar format with day one focussing on Chip Design and days two and three focusing on Software and System Design. Keynotes on day one are from Simon Segars, EVP and General Manager Processor and Physical IP Divisions at ARM, and Jack Sun, VP of Research & Development and Chief Technology Officer from TSMC. Wednesday keynotes include Professor Koomey from Stanford followed by Samsung’s John Kalkman describing the Enablement of Super Devices of Tomorrow. Thursday’s keynote from Warren East, CEO, ARM is followed by an executive panel. Take a look at the full agenda here.
There are some particularly interesting technical sessions this year with papers from a number of my colleagues, including; Advanced Techniques That work for Ultra low power Cortex-M series processors and SoCs by David Flynn, A beginners guide to Cortex-M microcontrollers by Joseph Yiu, and Safety Features and Standards for Cortex-R Processors in Embedded Systems by Chris Turner. These talks range from beginner classes in the ARM Fundamentals track for ARM newbie’s who maybe haven’t used an ARM MCU yet, right through to black belt techies who want to find out what is being done at the cutting edge with ARM technology.
If you want to get a good idea of the news and types of products being talked about at the show last year then we have a dedicated YouTube Playlist for ARM TechCon over on ARMFlix including the entertaining interview I did on the last day with video blogger Charbax who talked me through his great collection of things ARM Powered devices.
I look forward to chatting with Charbax again this year to see what cool new stuff he can either stick on his head, hide in his pocket and wear on his wrist, or just pull out of his seemingly cavernous backpack.
Don’t forget to take a look at the event preview of ARM TechCon 2012.
There are a huge numbers of ARM Partners again this year again – check out the exhibitors list (with Exhibitors in the Grand Ballroom on day 1 and then in Exhibit Halls A&B on days 2 and 3).
If there is something you would like us to particularly focus on this year, or something you are simply looking forward to seeing at the show, then why not drop me note in the comments section below.
I wonder if there will be any new fantastic product announcements from ARM at the event this year to follow the big.LITTLE and ARMv8 news from last year. I guess you’ll have to register for the event and then wait and see.
See you at ARM TechCon 2012!
Andy Frame, CPU Product Manager, ARM, is based in Cambridge and is fanatical about the success of the Cortex-M3 and how it is rapidly becoming the de-facto standard for 32-bit MCU’s. Since joining ARM in 1995, Andy has had a variety of roles from Software Tools Technical Training though to Business Development, joining the CPU product management team about two years ago to look after Cortex-M3.
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