ARM Community: Designing with ARM? Don't Miss ESC's ARM Powered Lineup - ARM Community

This year’s Design West (formerly ESC) from March 26-29^th promises something for every designer with seven different Summits. ARM and its Partners have strong representation at ESC, Android and Multicore. Following on the strong showing at this year’s Embedded World (blog), ESC has over 70 ARM® Partners including nine Partners in the annual ARM Connected Community (CC) Pavilion in the expanded ARM booth #1127.

With the excitement following last week’s ARM Cortex™-M0+ processor launch, the most energy efficient ARM processor available (blog) with lead Partners’ Freescale (blog and video) and NXP (video), the build up to ESC is stronger than ever. ARM Partners will be showing a variety of ARM technology-based demos from the lowest-powered Freescale Cortex-M0+ processor-based demo (also on show on the ARM booth); NXP’s Cortex-M3 processor- and mbed-powered Angry Birds slingshot demo (video) to the highest performance Cortex-A processor-based computer-on-module-based demos. Of course, software engineers will have a lot of opportunities to learn better programming skills from improving debugging skills on MCUs to optimizing parallel programming on multicore SoCs. Read on for some of my highlights from ARM and its Partners.

ARM booth #1127 and the ARM Connected Community Pavilion
ARM has more than eight demos including the B2B web portal, Embedded Software Store (video), from Avnet, medical demo from QNX Software and a Texas Instruments Thin Client demo featuring Microsoft’s Windows Embedded Compact 7. I know I’m looking forward to seeing the Cortex-M series processor-based vending machine. It’s amazing where 32-bit MCUs are showing up these days.

Managing the Partner program, of course, I’m biased towards the expanded CC Pavilion with nine Partners and the CC Theater featuring talks from ARM, these Partners and a few other CC Partners over the three expo days.

Below is a table that highlights the CC Pavilion Partner demos and the ARM technology to be shown, as well as recent ARMFlix videos. Full details, including a short description of the demo can be found on the ARM Design West events page. We’ll continue to update this blog and the page as we get the more information from the participating Partners.

CC Pavilion Partner Name	Partner Product Name in Demo	ARM Technology Promoted in Demo	Recent ARMFlix Video
Cypress Semiconductor	PSoC 5 Programmable System-on-Chip	ARM Cortex-M3	Cypress PSoC 5 - ARM TechCon 2011
Energy Micro	EFM32 Microcontrollers,Tiny Gecko	ARM Cortex-M3	Energy Micro: Energy-Efficient MCUs - EW 2012
eSOL	eT-Kernel SDK	ARM Cortex-A9 MPCore™	eSol Interview - ARM CC Partner (in Japanese)
EVE	ZeBu	ARM Fast Models, ARM VSTREAM™ virtual debug interface, ARM Cortex series of processors, ARM DS-5	_
Imperas	OVPsim	ARM processor cores, especially 2 ARM Cortex-A9 MPCore processors	_
Kontron	ULP-COM module	ARM Cortex-A9 quad-core processor	Kontron Low Power Embedded Solutions - EW 2012
Sonics	SonicsGN™	Supports all ARM processors, including the Cortex-A8, Cortex-A9, Cortex-A15	_
Synopsys	Virtualizer	ARM big.LITTLE™ processing	Synopsys Virtual Prototyping - ARM TechCon 2011
Vector Fabrics	vfEmbedded	ARM MPCore technology, ARM Cortex-A9, NEON™	_

More ARM technology-based demos, classes and free boards not to be missed!
You won’t have to walk far to find ARM technology at Design West and the CC annual map makes it even easier to find all the 70+ ARM Partners at the show. Over the past few weeks, we’ve heard from several ARM Partners who have shared their various activities and I’ll highlight just a few below.

Freescale (1607): Find the latest details on the new Cortex-M0+ processor-based Kinetis L Series
The new MCU will be demoed at both the Freescale and ARM booths. To learn more details about the new core and the family, please join the joint 1-hour presentation on Tuesday, March 27^th at 1:50 and 3:00 pm in room B1/B2. Each attendee will receive a 50% discount on the price of a Kinetis development tool. Watch the launch video for a teaser. More activities including hands-on labs, demos, BYOES and technical sessions can be found on the Freescale ESC page.

NXP (1308): See the full range of Cortex-M processors and a very cool Angry Birds demo
NXP will demo products based on the Cortex-M0, Cortex-M3 and Cortex-M4 processors. The very popular Angry Birds slingshot mbed-based demo from Embedded World will be a highlight. Watch the video and see why it’s a must see. Full details on the free sponsored sessions and demos can be found on the NXP ESC page.

Texas Instruments (1320): Safety & Motor Control demos, popular BeagleBoard and Stella Bot is back
Stop by TI’s booth to experience the diverse range of offerings across their Hercules (Cortex-R4), Sitara (video) (Cortex-A8 and ARM9) and Stellaris (video) (Cortex-M3 and Cortex-M4) product families. If you’ve heard about the popular BeagleBoard, but haven’t seen the new BeagleBone in action, stop by to see its real-time weather reporting demo (video). Stella Bot is a crowd favorite, developed with Mentor Graphics, as a remote controlled, self-balancing robot.

Mentor Graphics (1908): Software optimization and flexibility
In addition to Stella Bot, Mentor will host hands-on sessions to write and debug a Linux application on a TI Cortex-A9 processor–based PandaBoard. Attend and be entered to win a PandaBoard for yourself. ARM will give some talks on using Cortex-M processors in a multicore environment. All of Mentor’s activities can be found on their ESC page.

Atmel (916): ARM & AVR integrated in one environment & expanded Cortex-M MCU-based platform
At the Atmel booth learn more about the recent Studio 6 and Cortex-M processor-based SAM3/4 announcements. Atmel Studio 6 integrates ARM and AVR design in single environment and the Cortex-M3 processor-based SAM3S (video) will be demoed through a Home Security Platform. See Android in action with an In Home Display (IHD) multitouch tablet using the ARM926 processor-based SAM9M10 MCU.

Want more previews before and during ESC?
One of the best ways to see ARM technology in action is to view videos on our ARMFlix YouTube channel. The Embedded World 2012 playlist is a great place to start as many of the demos at EW will also be shown as ESC. See what you don’t want to miss. Moreover, we continually feature Partner blogs at blogs.arm.com.

Did I miss something? Tell us!
With all the ARM technology-based activities that are happening at Design West, this blog couldn’t cover everything that we are aware of. Let us know what we missed through comments below, emailing the team (mailto:connected@arm.com), via @ARMCommunity twitter or stop me at the show in the San Jose Convention Center. I’ll be on the lookout for all the coolest demos. Stay tuned for Andrew Frame’s daily blogs and videos from the show as well.

Other ARM Connected Community Pavilions coming soon!
If you’re not one of the lucky ones to come to Design West, don’t fret; we have several upcoming events with ARM Partners showcasing their ARM technology support.

New:UK 2012 ARM Connected Community Pavilion in Birmingham in April
For the UK folks, on the 18th and 19th April 2012, ARM will be supporting the National Electronics Week Exhibition (embedded and electronics industry trade show) at the National Exhibition Centre (NEC) in Birmingham. Alongside the ARM Stand 114, there is the opportunity to have up to 8 Partners exhibit with us for an exclusive package price. Interested? Please have a look at the NEW:UK ARM Community Pavilion presentation for further information on the booth and how to book.

DAC ARM Connected Community Pavilion in June
Just announced! At the upcoming Design Automation Conference (DAC) in addition to the ARM booth #1414, attendees can visit ARM technology-based demos from ARM Partners highlighting the latest EDA and embedded techniques. Want to know how to join? Please contact Susie Horn from MP Associates at susie@dac.com.


Lori Kate Smith, Sr. Manager Community Programs, ARM, has the best job at ARM because she gets to work with ARM Partners developing programs that enable broader support for the ARM architecture in her role of managing the ARM Connected Community. She’s passionate about creating communities where engineers can share information, find answers to their questions and talk about cool technologies. Prior to ARM, Lori Kate spent time in multiple different industries including EDA (Cadence, Verisity, Axis Systems), Enterprise Software and dot bomb (HelloBrain), and wireless (Metricom (Ricochet), AT&T, and MCCaw Cellular equally splitting her time between every marketing and buz dev role you can imagine and major account sales. If there’s a new technology to launch or sell, she’s game. Lori Kate even managed to get a few degrees at Santa Clara University (MBA) and Middlebury College (BA.)