ARM Community: ARM Embedded Success: Freescale, NXP, TI, ST & Record Breaking Rubik's Cube - ARM Community

A misty Santa Clara morning greeted the start day two of the 7th ARM TechCon. The focus of day two and three is on software and system development, following on from the hugely success day one which focused on chip design. Check out yesterday’s blog for more details ARM Partner Collaboration in Full Force at Chip Design Day, ARM TechCon 2011.

ARM’s success in Embedded really stood out today amongst the many ARM Connected Community partner exhibit booths and the many technical papers that were presented at the show today.

On the packed show floor (people were queuing to get in when the doors opened at 10:30), one of the first highlights greeting attendees was the CubeStormer II, the ARM powered Lego robot-based Rubik’s cube solver designed by ARM engineer David Gilday and Mike Dobson, which can solve a Rubik’s cube in as little as 5 seconds; considerably faster than the current (human) world record. The YouTube video of the CubeStormer II has already received more than 1.4 million views and many of the attendees welcomed seeing the phenomenon in the flesh.

Alongside the Embedded Software Store announcement some other hot off the press news this week came from NXP. I managed to get some time with Jan Jaap Bezemer from NXP who gave me the scoop on the ARM Cortex-M0 processor announcement of the availability of new low-pin-count package options – SO20, TSSOP20, TSSOP28 and DIP28 – for its market-leading ARM Cortex-M0 LPC1100 family of microcontrollers.



In addition, NXP gave a demo of the recently announced Segger Microcontroller emWin Graphic Library for a LCD controller.

Paul Beckman from DSP Concepts showed me the latest DSP demo running on the NXP ARM Cortex-M4 platform.

Jean Anne Booth from Texas Instruments introduced us to the latest Stellaris Cortex-M4 based product offerings.



Staying with the ARM Cortex-M4 , Stuart McLaren gave me an update on the STM32 F4 product line from STMicroelectronics and how it aligns with the broad STM32 product range.



Following on from the platform announcement yesterday the ‘Awesome’ Jeff Bock from Freescale let me have a latest details about the ARM Cortex-A5 and Cortex-M4 platform.



Brian Fortman from Texas Instruments gave me an update on the Hercules product launched earlier this year, built for applications such as automotive, industrial, transportation and medical.



The sun quickly cleared away the morning mist and we enjoyed a full day of technical sessions, latest announcements and great product demos, of which I’ll leave you with the scoop on the I’m Watch product that was previewed today at the show.



Keep watching ARM TechCon 2011 Video Playlist tomorrow for the latest videos as soon as they are filmed as we head towards the finale of ARM TechCon 2011, and why not hop on over to the other blogs that were written at ARM TechCon today.

ARM Partner Collaboration in Full Force at Chip Design Day, ARM TechCon 2011
Breadth of ARM Ecosystem Demonstrated at Software and Systems Design Day
ARM Software: Oracle's Java, Embedded SW Store with Avnet, Mentor & Xilinx

We’ve been posting regular tweets about the events that have been taking place all day – check out the @ARMTechCon feed and keep an eye out for more news on Thursday.

The focus of the conference Thursday is software and system design. Thursday starts with two more keynotes: Mike Muller – CTO of ARM, who will discuss 2020 in 26 Easy Steps and Ole Lund Hansen – Head, Global Compact Lead, United Nations who will share his vision for Innovating for a Brighter Future.

More coverage of ARM TechCon:

• Smart Glasses, Bionic Birds and GPS Goggles at ARM TechCon
• ARM TechCon: ARM CTO Announces ARMv8, UN, Rubik’s Cube & Growth

Andy Frame, CPU Product Manager, ARM, is based in Cambridge and is fanatical about the success of the Cortex-M3 and how it is rapidly becoming the de-facto standard for 32-bit MCU’s. Since joining ARM in 1995, Andy has had a variety of roles from Software Tools Technical Training though to Business Development, joining the CPU product management team about two years ago to look after Cortex-M3.