ARM Community: Close encounters of the ARM kind – A look back at ESC & forward to ARM Techcon - ARM Community

So it’s been a few weeks since my last USA visit and I’m pleased to say that everyone should be well and truly home from the Embedded Systems Conference San Jose by now, including my new friends from a galaxy far, far away – Nork and his Captain, who got stranded here just in time to visit the ESC show and needed to find some low power technology to help then get home .. take a look at our close encounter of the ARM kind.

There were a few more videos that we shot at the show that didn’t make it into the daily blogs, more software tools related this time. Firstly I met with Andy Beeson from CodeRed Technologies to find out the latest news about the RedSuite4 product.


Javier Orensanz also had a chance to meet with Jacob Alamat from Texas Instruments to discuss the Sitara product and how DS-5 can help with product development.



Javier also chatted with ENEA about how the new Professional Edition of DS-5 will help designers get to market faster.



NXP have posted their own show wrap up - they also had a row of ARM Cortex-M3 processor- based Tassimo coffee machines keeping everybody happy with a nice caffeine fix.

There were a few dinosaurs at the show this year (which I won’t go into) and very prominently on display was the 66-million-year-old dinosaur skeleton of Samson the T-Rex on the ESC Expo Floor – there is more detail about Samson over at the ESC web site.

You may have noticed that the ARM TechCon 2011 call for papers has recently gone out – if you’re interested in submitting a paper for the show then pop on over to the ARM Technology Conference home page where you can also find a link to an in-depth interview with Tudor Brown, President of ARM, along with a wealth of detail in the in the ARM TechCon resource center.

If you’re missing more ARM featured technology videos then why not check out the Avnet On Demand video channel where there are literally hundreds of video clips.

For those of you who are based in Europe watch out for the latest news on a Conference for ARM-based system design taking place on the 5th July, 2011 in Ludwigsburg (near Stuttgart), Germany featuring a keynote by Reinhard Keil and other sessions by my colleagues at ARM – the programme is available here.

Paul Rako over at EDN magazine ordered a TI Stellaris robot eval board at ESC, looks like he will be updating his blog as he gets to grips with his new toy, sorry, evaluation product…

Another new ARM Cortex-M3 low cost kit ($69) that recently became available is one from Energy Micro – find out more details here.

Finally, there’s more information available from the ON Semiconductor website about the new ARM Cortex-M3 processor-based Q32M210: 32-bit Precision Mixed-Signal Microcontroller that was launched just prior to the show and featured in one of my daily blogs from the show.

See you next time.


Andy Frame, CPU Product Manager, ARM, is based in Cambridge and is fanatical about the success of the Cortex-M3 and how it is rapidly becoming the de-facto standard for 32-bit MCU’s. Since joining ARM in 1995, Andy has had a variety of roles from Software Tools Technical Training though to Business Development, joining the CPU product management team about two years ago to look after Cortex-M3.