ARM Community: ARM Events - ARM Community

After a successful Chip Design Day at ARM TechCon, the Software and Systems Design focus was packed with overflowing crowds, ARM and ARM Connected Community Partner exhibits and engaging technical sessions. Below are a diverse set up video interviews that demonstrate the breadth of activities that the ARM ecosystem engages in.

Katie Morgan chatted with Brian Carlson of Texas Instruments on the continued success of the OMAP 4 and what we have to look forward to with OMAP 5.

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Last year ARM TechCon earned the distinction of being one of the top twenty-five fastest growing events in 2010 by Expo Magazine. The event drew over 2,500 total attendees from 52 countries and provided three days of comprehensive technical sessions for designing with the ARM architecture. This year promises to build on last year’s success offering more courses, networking opportunities and demonstrations to further your ARM design expertise.

In-depth Classroom Sessions: ARM TechCon 2011 offers over 95 classroom sessions delivering best-in-class strategies, tools and IP blocks for optimizing your ARM IP-based design. Whether you are a hardware system designer or software developer this year’s event has a technical track that will increase your expertise designing with the ARM architecture.

Day 1 – Chip Design sessions
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ARM technology and Partners are everywhere at Mobile World Congress. Yesterday’s blog highlighted LTE technology from Mindspeed and Picochip in addition software partners Microsoft and Rovio. Today at Mobile World Congress we are able talk to Texas Instruments and Nvidia about their latest ARM-based multi core platforms, speak to HTC and Sony Ericcson about innovative new ARM-based handsets, and learn more...

Each year the great and the good of the mobile industry get together in Barcelona at Mobile World Congress to showcase what is going to be in our hands and pockets for the next few years. It has been many years since I last attended the event, with my last visit being 10 years ago when it was still 3GSM in Cannes. Then, there was as much talk about which yacht each company had as what was on show. I am glad to see the focus is back on what is on show. When you look back to Cannes in 2001 we were talking about what the impact would be of the SMS volume ramp on the networks and handsets, at that point there were only about 15 Billion texts being sent a month globally , and we were just starting to see colour displays appearing on mobile phones. In 2001 the mobile market was 430M units in 2010 there were 2,300M units shipped – how things have changed.

Fast forward 10 years and I am interested to see what will be the hot topics this year. Here are a few that I am going to keep an eye on during the event:

This year data is still hot but the scale and impact is beyond ...

As expected, the 2011 International Consumer Electronics Show (CES) did not disappoint. Innovative tablets and smartphones (which are now being called “superphones”) were the talk of the town, along with exciting ARM and ARM Partner announcements. For more on CES 2011 devices, demos and announcements be sure to check out the articles below, ARM videos, ARM blogs, and video blogger Charbax.

Microsoft News
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For ARM, CES got off to an early start with some great Partner announcements and really stunning products. The technology innovation this year is fierce: from new approaches to gaming, smartphones that are now superphones that morph into desktop computing systems, to 1GHz+ CPUs for every market from the US to China. My first day at CES was exhausting, but also exhilarating. Here are a few of the highlights from our Partners:

NVIDIA expands partnership with ARM, redefining the future of clients and servers
It would have been hard to miss NVIDIA this year. They started CES off with a bang with ...

After a demanding, but thoroughly enjoyable, three days the 6th ARM Technology Conference has just come to an end.

So we managed to put together a final day overview video today in which we get to see:

The QNX Corvette with all of its ARM Powered technologyTI’s latest ...

Hello from the ARM Technology Conference 2010 (Techcon) in Santa Clara, California. In its sixth year of consistent growth, Techcon’s registrations are up over 50% from last year.

The buzz from Day One included:


highlights from Marvell keynote on always-on connected devicesIBM’s keynote on how Moore’s Law is continuing to scale for smaller processesARM’s Artisan Physical IP process optimization packages and therecent NXP, Fujitsu and Energy Micro’s Cortex-M announcements and demos includinghow I’m going to have my first MCU-powered cup of coffee tomorrow
Per my tradition, I’ll start with my weather update. True to form my arrival into the USA on Sunday was met with rainy weather in the San Francisco and San Jose areas but I’m pleased to say the bad weather that has greeted me for each one of my trips to the USA this year has all cleared away and I awoke this Tuesday morning to a wonderful sunny day, all ready for the first day of this three day ARM technology and ARM developer focused show.

Marvell and IBM keynotes: Moore’s Law will Keep Up with Always On Connected Device...

So how to maximise the available memory bandwidth? Use the right system IP.

The external memory bottleneck can jam up the performance of your high performance processors and drain unnecessary power if your system design is not up to scratch. It’s an unfortunate fact of life that the external DRAM bandwidth is strictly limited by both cost and power budgets for any mobile consumer device and many tethered devices too.

Step 1: fit a memory controller that gets the maximum utilisation out of the given frequency and width of the DDR port. Step 2: use a priority driven QoS arbitration scheme that grants a clear path to low latency traffic while still giving the maximum available bandwidth to the media processors. Step 3: choose a high bandwidth, low latency, non-blocking interconnect. Step 4: choose processors that have a lower memory bandwidth requirement for the high performance required.

Find out what ARM with its new CoreLink system IP can do to when coupled with the latest Cortex and Mali processors at the ARM Techcon in Santa Clara on Nov 11th at 12:00 noon in the ARM theatre on the show floor or at 2pm in the conference session: ...

System Virtualization allows multiple OS and applications to run on my SoC platform without interfering with each other.

The computing and mobile worlds are converging. We’re all moving to a new paradigm where your personal, mobile ‘gadget of choice’ becomes your tool for working and playing in the online world. Whilst hardware helps with performance, cost and battery life, what your gadget can actually do is largely defined by software. Software is also the largest and fastest growing cost of bringing products to market.

Q. So how can I, the SoC designer, make more software available sooner on my platform?
A. Virtualization.

So how can I make more software available sooner on my platform? One easy way that is transferring from the computing world to the mobile world is system (CPU and IO) virtualisation. A conceptually simple idea; where the hardware is mapped to where the software expects it to be and not vice-versa. Now drivers and OS object files can run unmodified on a new hardware platform, and different OS for different worlds (think Android, WebOS, Symbian, etc.) can all run unmodified on the same hardware and even simultaneously!

Downloaded ‘apps’ have the potential to literally make or break my gadget. I want different work and home profiles, my employer wants security for company data, OEMs don’t want...

Sean O’Kane from Cadence’s Chip Estimate group recently stopped by the ARM office in San Jose to learn more about the upcoming ARM Technology Conference (Techcon) from ARM’s Ian Ferguson. Ian highlights one of the best parts of the conference for me – the technical sessions. One of the exciting new developments this year is that conference sessions have been hand selected by the renowned editor Ron Wilson and will provide a full complement of sessions regardless of your level of expertise in designing with ARM.

50% Discount for Technical Sessions with ARM50
And the best news of all, now you can attend these sessions for less! ARM and EE Times are offering a special 50% discount on the cost to attend the technical conferences at this year’s Techcon. To take advantage of this special opportunity please use the promo code – ARM50 when ...

How did I become the “Grandfather of Techcon?” The other day a colleague referred to me this way Grandfather of Techcon. Begrudgingly, I chalked it up to yet another indication of how I have aged in the past few years; black hair migrating to salt-and- pepper and recently to an even grey.

Upon further recollection, I begin to agree with the new moniker. I reflected on the first time I broached the subject with ...

The recent launch of the ARM Cortex™-A15 processor has got the whole industry excited, generating more than 150 press article worldwide and tons of conversations on Twitter. Some commentators believe that the game-changing impact of the Cortex-A15 processor on the mobile industry will be similar to the effect of the Pentium processor on the PC market – some accolade!

At first glance there would appear to be little in common between the launch of the Cortex-A15 processor and the classic Humphrey Bogart film, Casablanca (If you’ve never seen the film, shame on you, buy the DVD now). However with a little consideration and imagination, a number of similarities become apparent.

Consider the following:

Rave reviews: “makes the spine tingle and the heart take a leap” was a line from a review of the film in the ...

This week is turning out to be a truly “memorable” week.. Smart mobile devices that capture my memories and the thought leadership at Flash Memory Summit collided to bring me some interesting insight. It started off for me with a bout of wedding planning as my niece is getting married this Saturday. Indian weddings are designed to be memorable, not only because they are colorful, chaotic and noisy, but because they tend to last for days. So you might imagine the planning for these weddings is also colorful, chaotic and noisy and this week we have tried to create new memories by trying to relive old ones and what I mean by this is collecting pictures of the bride and groom from birth to current day for us to remember what has brought them to this memorable event, their wedding.

The process of planning the wedding, got me thinking about how much memory, these memories are going to take to capture.. pun intended.. and in general how much flash memory was going to be in attendance at this wedding through people with their smartphones, digital cameras and video cameras. I figured that of the 400 guests at least 200 iphones (average 8GB = 20...

8GE2FF22NUER 坐了12个小时的飞机，从剑桥赶到深圳的我站在集成电路应用展（China IC EXPO）的展板前，试图找到ARM中国区总经理兼销售副总裁吴雄昂在高峰论坛上演讲的时间。一个观众来到我身旁，问我论坛演讲的议程安排。我指了指正在看的展板。他眯着眼睛看了半天，嘀咕了一句，怎么全是ARM阵营的。没错。要不是提前查过这个展会，我可能会以为这是ARM和合作伙伴联办的一个专题讨论会。10个演讲，有7个是ARM的客户或者合作伙伴。比如福州瑞芯微电子有限公司的市场总监陈峰先生，就在他的演讲中，把ARM和Android的结合应用以形象生动的方式让听众了解到ARM架构在开源操作系统上的优势。...

Tuesday was another full day of ARM everywhere at the Design Automation Conference (DAC) with a special emphasis on the Physical IP products. And my blog from Monday’s (ARM @ 47DAC: IP Collaboration, MCUs, Software Tools, Memory BIST and Zydeco) didn’t even cover all of my activities from Monday. Today’s highlights include:

GlobalFoundries (GF) keynote From Contract to Collaboration: Delivering a New Approach to Foundry by CEO, Doug GroseARM IP Talks at ChipEstimate BoothAccess Innovation Luncheon with ARM, Common Platform, Synopsys and GF: 32/28nm Delivered with HKMGAchieve Early Software Development Pre-Silicon with ARM and EDA ToolsARM DAC press newsARM Connected Community PartnersGlobalFoundries: Collaboration is the Key

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Well Computex 2010 Taipei turned out to be an exhilarating week for ARM and the ARM Community. From the launch of Linaro and the incredible devices our Partners had on display at the show, we could not be more anxious for what is to come in the future of technology. Below you will find all the information you could want and more about Computex 2010: ARM Computex Blogs, Press Highlights, and videos from Charbax.

ARM Computex Blogs:Diversity & innovation bring Computex a long way in 15 years
June 10, 2010 Collaboration at ARM and what it means for Linaro
June 3, 2010Computex: Windows Embedded Compact 7 Highlights Investment in ARM
June2, 2010...

Computex 2010 has made it easy to see that through collaboration and dedication the ARM ecosystem is thriving and are leading innovators in the industry. From innovative smart mobile devices to newly announced not-for-profit open source collaborations, Computex is stirring up some interesting news. Below is list of news and media coming from Computex about ARM and ARM Partners.

Collaboration at ARM and what it means for Linaro
By Kerry McGuire, ARM – Smart Mobile Devices Blog, June 3, 2010“So it is with this history that I welcome today’s Linaro announcement. Linaro is a not-for-profit company that is aimed at accelerating Linux product development for advanced SoC’s by providing a stable and optimized software base for multiple distributions and developers that has been validated across a wide range of advanced SoC’s.”

ARM, Freescale, IBM, Samsung, ST-Ericsson and Texas Instruments Form New Company to Speed the Rollout o...

ARM Powered devices are popping up everywhere at Computex 2010 and we are excited to see the new trends developing in the market. Tablets are proving to be a hot topic this year at the show and with the excitement around the new ARM processor (Eagle) Computex is shaping up to be a great show. Below are some of the relevant news and updates about ARM and ARM Partners at Computex 2010.

ARM Eagle Next Generation Core at Computex 2010
By Shane McGlaun, Slash Gear, May 31, 2010
Back in February 2010 we spied a leaked roadmap from ARM that had something called Eagle listed. The processor roadmap showed Eagle to be a new CPU from ARM that would be aimed at the smartphone, mobile computing, and DTV markets among others. At Computex ARM confirmed that Eagle was in fact its next generation core for high-end platforms. ARM also talked about other things during its conference at Computex reports CarryPad.

Compal Readies Windows, Android and MeeGo Tablets
By Dan Nystedt, PC World, June 1, ...

有人说，今年 6 月 1 日 至 5 日在中国台湾台北市举行的国际电脑展 (Computex) 将是一场大放异彩的盛会。去年，我们看到了 ARM 联盟发布的 Laptop 2.0 概念设备 — 配有全天使用 (All-day use)、持续运作 (Always On)、保持联机 (Always Connected) 功能的智能本，很多 OEM/ODM 也公开展示了其智能本概念，那是一次特别非凡的体验。

Computex 是世界最大的计算机贸易展之一，它同时聚焦高端和低端产品及组件，这些产品和组件构成了我们日常使用的计算机。该电脑展原本为本地制造公司向国外购买者展示其某些最新技术的展会。如今，Computex 已经成为满足计算机行业各个方面需求，并融合了各种基于消费者的产品的顶级贸易展之一。

除了来自生态系统合作伙伴关于 Chrome 操作系统的技术更新和针对消费级产品展示全网�...

A late April shower did not stop attendance at this year’s Silicon Valley ESC. The hum of engineers talking at various booths, along with that characteristic blue glow of smart phones reflecting off the faces of attendees, made me feel quite at home. I had one main goal for attending this show: To understand the latest uses of ARM processors in the embedded market. Accomplishing this would demonstrate how the industry’s best are solving current problems with 8/16/32-bit processing in embedded applications. Examples below include Texas Instruments’ Stellaris MCU “learning” robots, and my favorite, Roving Networks’ smartphone-enabled temperature control unit.

I boldly set off to where many attendees had gone before: the ESC exhibit hall. My first stop was the Texas Instruments’ booth (#1332), where they were showing these cute little battery-operated micro bots. The robots would roll along the flat surface of the table top and then bump into a wall at t...

Warren East, ARM CEO, was interviewed by Hexus TV on January 11th at CES 2010. Warren discussed how ARM’s low-power technology in mobile devices is now migrating into a broad range of consumer devices. You can find ARM in high-definition TVs, tablets, netbooks, etc….CES was just the start of the new innovations coming out that are based on ARM technology between now and Computex Taipei. Additionally, he discussed what 2010 will bring for ARM, highlighting the launch of next-generation ARM microprocessors, the shipping of more than 20 billion units (cumulative) and improvements in the ARM software ecosystem. It’s “the year of Cortex- A9 & multi-core low power processors” and it is sure to be a good one![/size][/font]

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Today started off with quite a few interesting, and personally energizing experiences for me. I was walking in the networking/home networking area and was delighted to see so many ARM based products on view there. Now, you may ask why would that be personally energizing? Well quite frankly, that’s my job, getting ARM products into Networking, storage and printing applications. And today, I got to see our products in action in those segments.

First stop Huawei booth. Huawei was showing some really exciting products. My personal favorite was the IP phone. This is a case study in convergence. It’s a Network photo frame, no it’s a media player, no it’s a SIP video phone.. Wait which is it? It’s all three! Not to sound too much like a late night TV infomercial pitch man but it was kind of cool.. I want one for home. They also had their IPTV/digital Video broadcast boxes on display.



I also saw some interesting technology applications for remote monitoring/Telemetrics. Modules that attach to your car, your electrical home meter and security cameras that allow you upload data to a central monitoring point. All these modules are based on ...

My CES experience really started yesterday when I was boarding my flight for Las Vegas yesterday. There was family of four in front of me and they asked me where I was going? I said Vegas. The father asked me are you going to that big nerd show…what is it called CES? And I said yes, that’s me a bonafide nerd. The man turned to his daughters and said “see it’s not bad being a Nerd, even Nerds go to Vegas”. What that father said to his daughters really struck a chord with me, because today being a Nerd is actually kind of cool, especially if you are at CES and can at least understand a few of the acronyms. Today, especially for a CES first timer was quite an audio-visual mind boggle. The array of gimmicks, gadgets was quite inspiring. A couple of things caught my eye, the HP printer with direct internet access was a true testament to the Web 2.0 experience with the cloud at your finger tips…No traditional compute element required! I was also fortunate enough to attend the nVidia ...

Another great day at ARM TechCon3, the ARM Partnership model was in full display! As many partners & Connected Community members attended conference sessions and showed off their ARM collaborations. Listed below are some of the great media coverage around ARM TechCon3 over the past two days.

ARM CTO: Power Surge Could Create 'Dark Silicon'
By Rick Merritt, EE Times, October 22, 2009
Without fresh innovations, designers could find themselves by 2020 in an era of "dark silicon," able to build dense devices they cannot afford to power, according to the chief technology officer of ARM Ltd. The warning came amid much discussion of the future of both FPGAs and netbooks at the annual ARM technical conference here.

Exhibits Emphasize Markets and Development Ease
By Rick Nelson, EDN, October 22, 2009
At last month’s E...

Just this morning ARM has released two big announcements; the launch of the new Mali Developer Center and the evolutionary Cortex-A5 processor. To find out more about this dynamic software community and the new ultra-compatible ARM processor, check out the blogs below.

Boosting future multimedia devices: Mali Developer Center
Srinivas Gattamneni gives insight into the changes in the software development ecosystem and how the Mali Developer Center will help to better equip developers for taking advantage of embedded GPU technologies.

Cortex-A5 in Mobile...This little core is going to be BIG!
Rob Coombs discusses the newly announced power efficient, low cost, and app compatible ARM Cortex-A5 processor.

Shortlink to this post: http://bit.ly/1AzD9b...

ARM TechCon3, October 21-23, 2009, is for engineers exploring or currently designing ARM hardware, software and systems design. This event enables designers to leverage expertise from a vast array of companies in all phases of the product development cycle. ARM TechCon3 targets three critical areas of design, energy efficiency and design, internet everywhere, and MCU and tools.

Energy Efficiency
• 48 conference tracks on creating optimized energy and design efficient SoCs
• Latest techniques for designing 32nm – 28nm SoCs
• Silicon Proven solutions for optimizing power and performance management

MCU & Tools
• More than 40 classes, workshops and special sessions based around efficient design with ARM Cortex-M processor-based MCUs
• Special sessions targeting 8- and 16-bit MCU developers aiming to migrate to high-performance, low power 32-bit MCU designs

Internet Everywhere
• 37 conference tracks on harnessing the power of internet enabled devices
• The latest design strategies, tools and software solutions for developing applications across internet connected computing devices
• Special sessions covering open source application development, silicon solutions and cloud computing

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Don’t Miss the Most Comprehensive Design Conference this Year - ARM TechCon3.

Three days of tutorials, workshops and panels providing the latest technologies, methodologies and products for designing ARM Powered products.

ARM TechCon3 is targeting three critical areas of design, Energy Efficiency, Internet Everywhere and MCU and Tools. Organized by the ARM Partner ecosystem for engineers exploring or currently designing ARM hardware, software and systems design, ARM TechCon3 serves as the premier stage to connect, instruct and contact the world of electronic and computer design. It will be an event that specifically enables the designer to leverage expertise from a vast array of companies in all phases of the product development cycle, from hardware to software, in these three critical areas.

ARM TechCon3 will provide tutorials and presentations on the latest trends, design strategies, tools, and in-depth knowledge about achieving the highest level of market differentiation in ARM technology-based products. The event will also provide a variety of workshops, panel discussions, demonstrations and exhibitions to fully immerse the attendee in strategies for designing with the ARM architecture.

Show Dates/Hours:
Wednesday Oct 21 9:00am- 7:00...