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ARM Partner Collaboration in Full Force at Chip Design Day, ARM TechCon 2011

Simon Segars, EVP and GM of PIPD Division at ARM, opened the 7th annual ARM TechCon in a warm and sunny Santa Clara today. The first day of the conference focused on chip design Simon hosted the morning keynotes which started with a talk by Senior Vice President of R&D at TSMC, Dr Shang-Yi Chiang who talked in front of a standing room only auditorium about the TSMC Open Innovation Platform (OIP) and the ARM Connected Community.

Second up was Walden C. Rhines from Mentor Graphics who gave a very entertaining and interesting keynote about how differentiation starts at the prod...

Time to Spice Up Embedded

The first few months of the year are a busy time for the electronics industry. Amid the bright neon lights of Las Vegas in January CES unveils to the world the latest in must-have consumer devices, from 3D TVs and ARM processor-powered tablets to the weird and wonderful gadgets we didn’t know we needed - but will all want next year.

Then in the balmy sunshine of fashionable Barcelona comes MWC in February, where the latest and greatest ARM Powered® smartphones with multicoloured touchscreen technology jostle with the latest gesture recognition technology for their place in the limelight.

Finally in March comes Embedded World in Nurnberg which is full to bursting with...well...tiny ...

The future of mobile - It's all about innovation at MWC

ARM technology and Partners are everywhere at Mobile World Congress. Yesterday’s blog highlighted LTE technology from Mindspeed and Picochip in addition software partners Microsoft and Rovio. Today at Mobile World Congress we are able talk to Texas Instruments and Nvidia about their latest ARM-based multi core platforms, speak to HTC and Sony Ericcson about innovative new ARM-based handsets, and learn more...

10 Years in the mobile market - Looking back at 3GSM 2001 and forward to MWC 2011

Each year the great and the good of the mobile industry get together in Barcelona at Mobile World Congress to showcase what is going to be in our hands and pockets for the next few years. It has been many years since I last attended the event, with my last visit being 10 years ago when it was still 3GSM in Cannes. Then, there was as much talk about which yacht each company had as what was on show. I am glad to see the focus is back on what is on show. When you look back to Cannes in 2001 we were talking about what the impact would be of the SMS volume ramp on the networks and handsets, at that point there were only about 15 Billion texts being sent a month globally , and we were just starting to see colour displays appearing on mobile phones. In 2001 the mobile market was 430M units in 2010 there were 2,300M units shipped – how things have changed.

Fast forward 10 years and I am interested to see what will be the hot topics this year. Here are a few that I am going to keep an eye on during the event:

This year data is still hot but the scale and impact is beyond ...

ARM at CES 2011: ARM & ARM Community Press Wrap-Up

As expected, the 2011 International Consumer Electronics Show (CES) did not disappoint. Innovative tablets and smartphones (which are now being called “superphones”) were the talk of the town, along with exciting ARM and ARM Partner announcements. For more on CES 2011 devices, demos and announcements be sure to check out the articles below, ARM videos, ARM blogs, and video blogger Charbax.

Microsoft News
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Connected life at CES: Dual core platforms, tablets, & Yahoo Connected TV

CES this year is awash with innovative technology to power our connected lives. For years, technologists have talked about a future where our digital life is seamlessly integrated at home, at work, and on the go. In this future world, devices would work together to connect us to each other and to our content and high-performance processors (equivalent to super computers of the past) would power these new visionary devices. Well all I can say is this year at CES the future is now.

Are you part of the tablet craze yet? No - then you must meet the Motorola Xoom tablet!
I’m a tablet convert. If I wasn’t, CES 2011 would definitely convert me. For the first time I can explore the show and stay up to date with no laptop required staying connected with only a couple of 3G ...

CES Day 1: ARM Partners take center stage: NVIDIA, Motorola, Microsoft, Rockchip

For ARM, CES got off to an early start with some great Partner announcements and really stunning products. The technology innovation this year is fierce: from new approaches to gaming, smartphones that are now superphones that morph into desktop computing systems, to 1GHz+ CPUs for every market from the US to China. My first day at CES was exhausting, but also exhilarating. Here are a few of the highlights from our Partners:

NVIDIA expands partnership with ARM, redefining the future of clients and servers
It would have been hard to miss NVIDIA this year. They started CES off with a bang with ...

ARM Techcon 2010: ARM & ARM Community Press Wrap-up

ARM Technology Conference (Techcon) 2010 has been like no Techcon before! ARM, ARM Partners, and attendees feasted their eyes on endless innovations based on ARM technology, attended sessions, hands on labs, and listened to keynotes from the likes of Dr. Gary Patton (IBM), Ron Jacoby (Yahoo) video interview, and Eric Duprat (PayPal) and that’s only the start. The buzz continued when ARM announced the new Mali-T604 graphics processor, the Processor Optimization Pack ("POP") product line, ...

Techcon Sessions You Don’t Want to Miss: Designing with ARM Cortex-A family

The excitement is building for the ARM Technology Conference (Techcon) as you’ve seen from my colleagues blogs on the show: Erik Ploof highlighted the overview of the show as well as my blog about ChipEstimate’s video interview with Ian Ferguson; ARM Fellow Rob Aitken articulated Why You Belong at Chip Design Day; Alan Tringham highlighted the microcontroller (MCU) tracks and provided a separate look for System Designers. Not to be left out (no, I’m not competitive), I polled a couple of internal folks and compiled a list of our favorite sessions from ARM and ...

Work & play in the online world: why I care about virtualisation at ARM Techcon

System Virtualization allows multiple OS and applications to run on my SoC platform without interfering with each other.

The computing and mobile worlds are converging. We’re all moving to a new paradigm where your personal, mobile ‘gadget of choice’ becomes your tool for working and playing in the online world. Whilst hardware helps with performance, cost and battery life, what your gadget can actually do is largely defined by software. Software is also the largest and fastest growing cost of bringing products to market.

Q. So how can I, the SoC designer, make more software available sooner on my platform?
A. Virtualization.

So how can I make more software available sooner on my platform? One easy way that is transferring from the computing world to the mobile world is system (CPU and IO) virtualisation. A conceptually simple idea; where the hardware is mapped to where the software expects it to be and not vice-versa. Now drivers and OS object files can run unmodified on a new hardware platform, and different OS for different worlds (think Android, WebOS, Symbian, etc.) can all run unmodified on the same hardware and even simultaneously!

Downloaded ‘apps’ have the potential to literally make or break my gadget. I want different work and home profiles, my employer wants security for company data, OEMs don’t want...

Embedded Live & AETC: Cortex-M et ARM Connected Community

Pour les dix ans de l’AETC, des journalistes du Figaro, des Echos et de Monde sont venus s’entre...

Of all the gin joints...in all the world...Cortex-A15 gets launched in mine

The recent launch of the ARM Cortex™-A15 processor has got the whole industry excited, generating more than 150 press article worldwide and tons of conversations on Twitter. Some commentators believe that the game-changing impact of the Cortex-A15 processor on the mobile industry will be similar to the effect of the Pentium processor on the PC market – some accolade!

At first glance there would appear to be little in common between the launch of the Cortex-A15 processor and the classic Humphrey Bogart film, Casablanca (If you’ve never seen the film, shame on you, buy the DVD now). However with a little consideration and imagination, a number of similarities become apparent.

Consider the following:

Rave reviews: “makes the spine tingle and the heart take a leap” was a line from a review of the film in the ...

INTEGRITY Multivisor: a multicore hypervisor for ARM processors

In response to the demand for increasingly sophisticated functionality in portable devices, microprocessor vendors have designed more powerful chips in a low power envelope. In particular, multicore is taking the mobile device market by storm, led by ARM’s Cortex-A multicore processor series. Multicore technology brings both challenges and opportunities for software developers. Multicore hypervisors, or multivisors, will enable developers to take advantage of multicore performance, minimize power consumption, and introduce powerful new device usage models.

INTEGRITY Multivisor for ARM is a member of the Green Hills Software family of INTEGRITY Secure Virtualization (ISV) solutions. The Multivisor consists of the security certified INTEGRITY real-time microkernel technology coupl...

云的时代,ARM的时代

8GE2FF22NUER 坐了12个小时的飞机,从剑桥赶到深圳的我站在集成电路应用展(China IC EXPO)的展板前,试图找到ARM中国区总经理兼销售副总裁吴雄昂在高峰论坛上演讲的时间。一个观众来到我身旁,问我论坛演讲的议程安排。我指了指正在看的展板。他眯着眼睛看了半天,嘀咕了一句,怎么全是ARM阵营的。没错。要不是提前查过这个展会,我可能会以为这是ARM和合作伙伴联办的一个专题讨论会。10个演讲,有7个是ARM的客户或者合作伙伴。比如福州瑞芯微电子有限公司的市场总监陈峰先生,就在他的演讲中,把ARM和Android的结合应用以形象生动的方式让听众了解到ARM架构在开源操作系统上的优势。...

47DAC reception: ARM everywhere, EDA, Cloud Computing & Computex

As an earlier blog highlighted, ARM is at the heart of collaboration at the Design Automation Conference (DAC) across the SoC Design ecosystem. While the coming days will provide multiple opportunities to witness how this technical interoperability in SoC design flows, Sunday night provided several discussions of where these optimized design flows are needed to accelerate SoC design and concurrent software development.

The start of this year’s DAC was a friendly EDAC reception at the Hilton Anaheim, co-sponsored by ARM and 4 other large EDA customers: Intel, NVIDIA, Qualcomm and STMicroelectronics. ARM co-sponsored the event as “a great celebration of design technology showcasing how partnerships between the EDA and IP industries foster creativity.” It’s the first time that EDA customers have sponsored the event as opposed to EDA vendors although there has always been a healthy mix of customers and vendors at the event. Sachin Sapatnekar, the General Chair of DAC and Kathryn Kranen, Vice Chair of...

Computex 2010 News Wrap-Up: Android, Tablets, Linaro and more…O my!

Well Computex 2010 Taipei turned out to be an exhilarating week for ARM and the ARM Community. From the launch of Linaro and the incredible devices our Partners had on display at the show, we could not be more anxious for what is to come in the future of technology. Below you will find all the information you could want and more about Computex 2010: ARM Computex Blogs, Press Highlights, and videos from Charbax.

ARM Computex Blogs:Diversity & innovation bring Computex a long way in 15 years
June 10, 2010 Collaboration at ARM and what it means for Linaro
June 3, 2010Computex: Windows Embedded Compact 7 Highlights Investment in ARM
June2, 2010...

Tablets, eReaders, Smartbooks: You Name the Device and It’s News at Computex

June 4th marks the last day of Computex 2010 Taipei. With so many innovative and revolutionary designs being displayed at the show, I am looking forward to the day when all of the devices are available to consumers. We have seen some great highlights this week, and you can take a look at more news and media surrounding ARM and the ARM Community.

ARM, Freescale, IBM, Samsung, ST-Ericsson, TI Form Linux Company
By Suzanne Deffree, EDN, June 3, 2010
Six major electronics industry companies are putting their weight behind open source, announcing the formation of a not-for-profit company committed to providing new resources and industry alignment for software developers using Linux on SOCs. The company, Linaro, starts up with support from ARM, Freescale, IBM, Samsung, ST-Ericsson, and Texas Instruments, all of which will invest resources in open-source projects that can then be used by Linux-based distributions.

Plextor Also Adopts Marvell's Controller In SATA 6.0Gbps SSD
By Sebastian...

Computex News: Tablets, Android, Snapdragon Processor & More

We are mid week now at Computex 2010 and if you are attending the show, I would be surprised if you hadn’t already seen multiple ARM Powered Devices around the show floor. Everyone is talking about Tablets and what role they are expected to play in the market, but in other exciting news Qualcomm’s announced that they began shipping their third-generation ARM-based Snapdragon processor. Below you will find more news media on what’s happening at Computex around ARM and the ARM Community.

ARM Readies Dual Core CPU Onslaught With 1.2 GHz Snapdragon
By Jason Mick, Daily Tech, June 1, 2010
There's no secret why the ARM architecture has trounced the x86 architecture in the mobile arena. The lowest Intel mobile processors (utilizing the Atom architecture) can get is 0.65 W (800 MHz Silverthorne, Atom Z Series), while ARM processors are typically well below half a watt in power consumption.

Intel, ARM E...

ARM @ Computex 2010 Press Coverage - Day 1

ARM Powered devices are popping up everywhere at Computex 2010 and we are excited to see the new trends developing in the market. Tablets are proving to be a hot topic this year at the show and with the excitement around the new ARM processor (Eagle) Computex is shaping up to be a great show. Below are some of the relevant news and updates about ARM and ARM Partners at Computex 2010.

ARM Eagle Next Generation Core at Computex 2010
By Shane McGlaun, Slash Gear, May 31, 2010
Back in February 2010 we spied a leaked roadmap from ARM that had something called Eagle listed. The processor roadmap showed Eagle to be a new CPU from ARM that would be aimed at the smartphone, mobile computing, and DTV markets among others. At Computex ARM confirmed that Eagle was in fact its next generation core for high-end platforms. ARM also talked about other things during its conference at Computex reports CarryPad.

Compal Readies Windows, Android and MeeGo Tablets
By Dan Nystedt, PC World, June 1, ...

ARM at Computex 2010: ‘Smart’ Devices, Google & Cloud Computing

Some people say, Computex this year in Taipei, Taiwan June 1-5th is going to be awesome. Last year we saw the ARM alliance announced the Laptop 2.0 concept device - smartbook with All-day use, Always On, Always Connected features and lots of OEM/ODM demonstrated their smartbook concepts in front of public and it was a great experience.

Computex is one of the largest computer trade shows in the world and it focuses on the both high and low end-products and components that make up the computers we use on a daily basis. It used to be the show for the local manufacturing firms to show off some of their latest technology to foreign buyers. Now Computex is one of the leading trade shows that caters to every aspect of the computer industry and also combines various consumer based products.

Besides the technology update from the ecosystem partners on Chrome OS and Flash support which demonstrating full internet browsing experiences on consumer-grade products, this year we expect more and more Android based devices at Computex ...

“智能” 设备, 谷歌 和 云计算

有人说,今年 6 月 1 日 至 5 日在中国台湾台北市举行的国际电脑展 (Computex) 将是一场大放异彩的盛会。去年,我们看到了 ARM 联盟发布的 Laptop 2.0 概念设备 — 配有全天使用 (All-day use)、持续运作 (Always On)、保持联机 (Always Connected) 功能的智能本,很多 OEM/ODM 也公开展示了其智能本概念,那是一次特别非凡的体验。

Computex 是世界最大的计算机贸易展之一,它同时聚焦高端和低端产品及组件,这些产品和组件构成了我们日常使用的计算机。该电脑展原本为本地制造公司向国外购买者展示其某些最新技术的展会。如今,Computex 已经成为满足计算机行业各个方面需求,并融合了各种基于消费者的产品的顶级贸易展之一。

除了来自生态系统合作伙伴关于 Chrome 操作系统的技术更新和针对消费级产品展示全网...

Towel Day - Android, and Everything's Connected

May 25th is notable for several reasons. Firstly it's the day before my birthday. Secondly, it's Noel Hurley's birthday. Noel, who is no longer with ARM having moved on to bigger and greater things, created the rather neat (in my opinion) Cortex-A / R / M profile naming scheme that we still use today. But mostly it's notable as International Towel Day. On Towel Day, Douglas Adams fans around the world carry a towel in memory of the author of The Hitchhiker's Guide to the Galaxy. I proudly carried my towel today, but in truth mainly because I had a Pilates lesson this morning; only later did I realize how appropriate it was.

For who don't know, the Hitchhikers Guide to the Galaxy is a BBC radio play, TV series, a book series and, in 2005 a Hollywood movie. For those that haven't yet seen the movie, I can give you some useful advice - DON'T. It was made after the...

“Oh what a feeling” - Powered by ARM at MWC

I have often heard that teenagers are the best predictor of what new technology is going to take hold in the near future. ..This week I got to feel like a teenager again as I walked around MWC experiencing everything from a real time video conference with a juggler to seeing a lot of excitement buzzing around the ability to click on a widget and watch my favorite video. Not to get all “we are the world “or anything but I definitely did get a sense that everyone from every corner of the world was assembling at Barcelona this week…Probably more so than in Vancouver. Clearly nowadays everyone wants to stay connected and MWC is definitely the place to find cool ways to do so...

MWC being a mobile show actually is the forum where everyone is battling to get content to the SCREEN… whether your mobile phone or your TV at home. Excitingly ARM’s technology is known for bringing energy efficient processing and the best user experience to consumers, so our technology is key to winning this battle. In that vein, I had a great conversation with a start up, that shall remain nameless, that is using ARM technology to deliver entertainment content to the home. Their choice of the ARM architecture clearly gives them a lot of choices. Whether they want to leverage other people’s hardware or develop their own...the ...

Hexus TV CES interview with ARM CEO Warren East

Warren East, ARM CEO, was interviewed by Hexus TV on January 11th at CES 2010. Warren discussed how ARM’s low-power technology in mobile devices is now migrating into a broad range of consumer devices. You can find ARM in high-definition TVs, tablets, netbooks, etc….CES was just the start of the new innovations coming out that are based on ARM technology between now and Computex Taipei. Additionally, he discussed what 2010 will bring for ARM, highlighting the launch of next-generation ARM microprocessors, the shipping of more than 20 billion units (cumulative) and improvements in the ARM software ecosystem. It’s “the year of Cortex- A9 & multi-core low power processors” and it is sure to be a good one![/size][/font]

...

ARM & ARM Community - CES 2010 Final Press Coverage

WOW…What a great show CES was for ARM and its Partners! It’s no wonder the energy and excitement you find on the show floor translates into an abundance of press coverage and news articles. Below are some of the articles I found most interesting:

CES 2010 - Warren East, CEO of ARM
Hexus.tv, January 11, 2010
HEXUS.tv talks to Warren East, CEO of ARM, about the abundance of ARM powered devices at CES and what the future holds for ARM.

CES: The Magic is Back
Rob Enderle, TechNewsWorld
After two relatively ho-hum years, CES is crackling again. This year was not overshadowed by any particular device -- there were plenty of exhibitors making star turns. There were lots of tablets and Androids, 3-D TVs and 3-D games. There were also a slew of e-books on display, and a particularly interesting technology that could revolutionize that market.

Mobinnova ‘Smartbook’ Images, Specs and Video Demo. Discussion with Bob Morris of ARM
By Chippy, Carrypad.com, January 11, 2010
One of the only NVIDIA’s Tegra2-based devices I really got to see in detail this week was...

ARM @ CES - Huawei, ADATA, Clear, Ford, & Tenrehte

Today started off with quite a few interesting, and personally energizing experiences for me. I was walking in the networking/home networking area and was delighted to see so many ARM based products on view there. Now, you may ask why would that be personally energizing? Well quite frankly, that’s my job, getting ARM products into Networking, storage and printing applications. And today, I got to see our products in action in those segments.

First stop Huawei booth. Huawei was showing some really exciting products. My personal favorite was the IP phone. This is a case study in convergence. It’s a Network photo frame, no it’s a media player, no it’s a SIP video phone.. Wait which is it? It’s all three! Not to sound too much like a late night TV infomercial pitch man but it was kind of cool.. I want one for home. They also had their IPTV/digital Video broadcast boxes on display.



I also saw some interesting technology applications for remote monitoring/Telemetrics. Modules that attach to your car, your electrical home meter and security cameras that allow you upload data to a central monitoring point. All these modules are based on ...

ARM comes to CES Part 1

My CES experience really started yesterday when I was boarding my flight for Las Vegas yesterday. There was family of four in front of me and they asked me where I was going? I said Vegas. The father asked me are you going to that big nerd show…what is it called CES? And I said yes, that’s me a bonafide nerd. The man turned to his daughters and said “see it’s not bad being a Nerd, even Nerds go to Vegas”. What that father said to his daughters really struck a chord with me, because today being a Nerd is actually kind of cool, especially if you are at CES and can at least understand a few of the acronyms. Today, especially for a CES first timer was quite an audio-visual mind boggle. The array of gimmicks, gadgets was quite inspiring. A couple of things caught my eye, the HP printer with direct internet access was a true testament to the Web 2.0 experience with the cloud at your finger tips…No traditional compute element required! I was also fortunate enough to attend the nVidia ...

ARM TechCon3: News Wrap Up

Friday, October 23rd marked the wrap up of the last day of ARM TechCon3, ending with many informative conference sessions and powerful discussions. Here are some links to the ARM Cortex-A5, Mali and Mali Developer Center, ST-Ericsson, STMicroelectronics, TI Stellaris, Xilinx and AMBA highlights over the three days on ARM and the ARM Community.

For additional news coverage please review these posts as well:
ARM TechCon3 Day 1 - Cortex-A5, Mali Developer Center and More
ARM TechCon3 - Community means everything!

CORTEX-A5 COVERAGE

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ARM TechCon3 Day 1 - Cortex-A5, Mali Developer Center and More

Wednesday October 21st marked day one of ARM TechCon3 2009. Starting off the morning with the Cortex-A5 and Mali Developer Center announcements, the buzz and energy on the show floor seemed to exude to the enthusiasm and excitement around ARM technology. Below are some highlighted media from these two announcements.

The Cortex-A5 processor is raising the bar for energy efficient design and connectivity. This ARM processor will not only enable high-end performance in low-end devices, but has the potential to make true connectivity in developing nations a reality. Watch the video below from ARM On-Site at TechCon3 with Eric Schorn to hear more about the Cortex-A5 and what to look forward to with this tiny processor that packs a lot of power.

The ...
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