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ARM Connected Community Partners rendez-vous in Paris

Posted by Alban Rampon,
13 December 2011
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ARM European Technical Conference (AETC) 2011
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Back to one of my preferred times of the year: 35 ARM Partners exhibiting a short walk away from the Eiffel Tower for the only European technical conference organised by ARM. Hundreds of visitors were able to see the exhibits as well as attend a mix of technical presentations from the 5 tracks. Here is a summary of what happened and why you might want to attend next year's event!

The morning not only started with an enjoyable brew, but with interesting keynotes. Industry experts Gemalto and Bosch covered the 3 key themes of the series: Connected Life, Smarter Systems...

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物联网时代，后PC时代：ARM无处不在

Posted by Jenny Su,
28 November 2011
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--------------- ARM年度技术研讨会（一）
什么是产业最大的变化？后PC时代的到来！计算设备及用户之互动方式，正在经历着重大转变。平板电脑和智能手机为用户带来了台式机和笔记本所缺乏的普遍性、休闲性、亲密性与身体互动性。ARM®中国总裁吴雄昂先生在上海以这样的论述为一年一度的ARM技术研讨会揭开了帷幕。而全球总裁布朗先生关于 “伙伴关系将机遇转化为成功 Partnerships turn opportunities into success” 的主题演讲，更加详细的论证了这一点。2011年全球220亿SoC中，ARM占了将近28%；到了2015年SoC数量将会是今天的1.5倍也就是340亿。为了适应越来越多的细分...

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ARM & Embedded Labs: Redefining Industrial Automation Systems at EW 2011

Posted by Guest Partner Blog,
24 February 2011
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If you’re in Nuremberg at Embedded World next week be sure to drop by the ARM stand (hall10, booth 343) to see how ARM and Embedded Labs are redefining the architecture of industrial automation systems. For many years the industrial automation market has dreamt of a new era of smart devices, where every device in the system can freely communicate at all levels of the enterprise. Leveraging the power of the ARM Cortex-M3 processor and OPC-UA, Embedded Labs have made this dream a reality.

What is OPC-UA and why is it important?
OPC-UA is a communications standard from the OPC Foundation that is gaining traction not only in the industrial automation industry, but also in building automation and smart grid applications. OPC-UA was designed from the ground up to be multi-platform and enables seamless communication between all components of an automation system and the enterprise.
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Time to Spice Up Embedded

Posted by Alan Tringham,
23 February 2011
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The first few months of the year are a busy time for the electronics industry. Amid the bright neon lights of Las Vegas in January CES unveils to the world the latest in must-have consumer devices, from 3D TVs and ARM processor-powered tablets to the weird and wonderful gadgets we didn’t know we needed - but will all want next year.

Then in the balmy sunshine of fashionable Barcelona comes MWC in February, where the latest and greatest ARM Powered® smartphones with multicoloured touchscreen technology jostle with the latest gesture recognition technology for their place in the limelight.

Finally in March comes Embedded World in Nurnberg which is full to bursting with...well...tiny ...

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ARM Cortex-M4 Struts its Stuff at Embedded World

Posted by Alban Rampon,
22 February 2011
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The ARMv7-M architecure profile was created to address the needs of the microcontroller (MCU) market for the high-performance combined with low power and small size. To the Cortex-M0 processor, the smallest footprint MCU processor and the Cortex-M3 processor offering more capability and a richer instruction set, at last year’s Embedded World, ARM added the Cortex-M4 processor.

The Cortex-M4 processor’s strength is particularity in its DSP instructions as well as its optional VFP (floating point) optional extension making it a perfect processor for Digital Signal Control (DSC). The first silicon I saw was presented a...

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Yikes! I didn’t write a speech! – ELEKTRA Awards 2010

Posted by Shyam Sadasivan,
15 December 2010
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The ARM Cortex-M4 being nominated for the ELEKTRA Awards 2010 in the Semiconductor Product of the Year – Digital category was great news. Simon Axford and I booked our place at the table, booked the chauffeur drive and brought out our dinner jackets for an evening in London. Though the ARM Cortex-M4 processor is an absolutely wonderful product, like most of us, we were trying to keep expectations low. We just wanted to enjoy the dinner and the company but at the back of our minds, we were thinking about what we might say in case, just in case, we did win!

ARM’s pervasive impact
Arriving at the Lancaster Hotel, the awards hall took my breath away. I had not expected it to be such a high profile ceremony. There were nearly about 20 awards categories and a few hundred people in the room. Looking through the nominations list, Simon and I noted there were so many ARM based products in contention! The Cortex-M4 processor itself was competing against Cortex-M0 and ...

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Putting FUN in Function and Form in Evaluation Kits –TI’s EVALBOT

Posted by Guest Partner Blog,
13 December 2010
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Tired of the evaluation kit doldrums? You’ve experienced them - most of these kits are well square, simple and static. Function before form. The Texas Instruments Stellaris® ARM® Cortex™-M3 group, who are passionate about delivering an easy and useful evaluation kit experience, turned that around with its EVALBOT.



The result is perhaps the most fun evaluation kit yet created. The kit comes with the Texas Instruments (TI) ...

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Techcon Final: QNX Corvette, NXP & TI MCU, Cortex-M3 design contests galore

Posted by Andrew Frame,
15 November 2010
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After a demanding, but thoroughly enjoyable, three days the 6th ARM Technology Conference has just come to an end.

So we managed to put together a final day overview video today in which we get to see:

The QNX Corvette with all of its ARM Powered technologyTI’s latest ...

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Yahoo Connected TV, Mali-T604, Corelink4, Cortex-M and some beer

Posted by Andrew Frame,
11 November 2010
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Welcome to second day of ARM Technology Conference (ARM Techcon) 2010. Today I’ve seen queues everywhere of people waiting to get into keynotes, technical sessions from industry leaders, theatre performances and of course the lunch queue, which just goes to show how successful this years’ event is turning out to be.

In today’s roundup video you’ll get to see snippets of the keynotes from Tudor Brown President, ARM and Ron Jocoby, Chief Architect of the Connected TV group, Yahoo! We’ve also got interviews with Mike Dimelow and Ian Smythe about the CoreLink 4 and Mali-T604 GPU product launch announcements that were made today along with a variety of clips from the show floor – but the best part for me was when I finally got to drink my cup of Cortex-M3 produced...

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ARM Techcon: Marvell & IBM keynotes, Processor Optimizations and MCU Coffee

Posted by Andrew Frame,
10 November 2010
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Hello from the ARM Technology Conference 2010 (Techcon) in Santa Clara, California. In its sixth year of consistent growth, Techcon’s registrations are up over 50% from last year.

The buzz from Day One included:


highlights from Marvell keynote on always-on connected devicesIBM’s keynote on how Moore’s Law is continuing to scale for smaller processesARM’s Artisan Physical IP process optimization packages and therecent NXP, Fujitsu and Energy Micro’s Cortex-M announcements and demos includinghow I’m going to have my first MCU-powered cup of coffee tomorrow
Per my tradition, I’ll start with my weather update. True to form my arrival into the USA on Sunday was met with rainy weather in the San Francisco and San Jose areas but I’m pleased to say the bad weather that has greeted me for each one of my trips to the USA this year has all cleared away and I awoke this Tuesday morning to a wonderful sunny day, all ready for the first day of this three day ARM technology and ARM developer focused show.

Marvell and IBM keynotes: Moore’s Law will Keep Up with Always On Connected Device...

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Out with the Old, In with the New: Real-Time at ARM Techcon

Posted by Ken Havens,
04 November 2010
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I needed to clean out some of my old files the other day and I’m talking about the paper type that actually take up space in my garage, not the kind that are on my hard disk. Going through them I started reminiscing back to when I got started in embedded design (more years ago than I care to admit). One of the first microcontrollers I programmed was the RCA ELF1802. If you don’t remember or know about the RCA ELF1802, Rockwell 6502, the Motorola 6805 or the 8080 do a little Goggling and I’m sure you’ll get a glimpse into microcontroller history. Although at the time they may have seemed complex, they are simple machines by today’s standards.

Over the last few years we have seen an explosive growth in both the number and complexity microcontrollers. One that is standing out from the others is the ARM® Cortex™-M family. Although a relatively new family in the microcontroller world it has an impressive pedigree and inherited many architectural attributes for the tried and true ARM7TDMI, but that is where the similarities end. ARM has taken the family well beyond the old ARM7TDMI days. With single cycle MAC in the ...

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Embedded Live & AETC: Cortex-M et ARM Connected Community

Posted by Alban Rampon,
29 October 2010
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Pour les dix ans de l’AETC, des journalistes du Figaro, des Echos et de Monde sont venus s’entre...

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Embedded Live 2010, flooded with ARM and Cortex-M MCUs, Sessions and Demos

Posted by Jenny Su,
29 October 2010
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I must admit that I don’t like large cities. One of the issues I have with the metropolis is the terrible traffic. However, after spending hours on the London underground, switching from stations to stations in order to get to the Embedded Live venue, I felt all the trouble finally paid back as I got to see that ARM microcontroller designs are everywhere…A Partner even said to me "This feels like an ARM show. You know why? Because ARM is in fashion. ARM is THE fashion of the tech world, and people want to follow fashion.”

Technical sessions and demos on Cortex M from multiple Partners

In addition to the NXP and Freescale presentations on the ARM Cortex M0, M3 and M4 (which I have highlighted in my previous blog ...

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ARM TechCon: More MCU Solutions Than You Can Shake an ARM Powered Stick at!

Posted by Alan Tringham,
26 October 2010
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What did we do before somebody invented microcontrollers? Answers on a postcard please.

It does seem hard to imagine a life without those little things that control our cars, our washing machines, our kids’ toys, in fact almost everything around us at home, at work and on the move seems to contain a microcontroller.

There is certainly no escape from them at the ARM TechCon, so for designers looking to include an MCU in their next project the ARM TechCon is a must visit event.

As most people will know, ARM has low power in its DNA and the development of the Cortex-M series of MCU processors is chock full of ARM genes. From the launch of the Cortex-M3 in 2005, the Cortex-M series has grown to include a processor for just about every low power MCU application imaginable. From the ultra low power Cortex-M0 processor which is rapidly displacing inefficient 8 and 16-bit devices from designs, up to the ...

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ARM 725+ Partners: we read you loud and clear, but not enough

Posted by Alban Rampon,
29 September 2010
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ARM particular business model means ARM success is foremost its Partners’. That’s why we naturally opened our blogs to ARM Connected Community (CC) Partners; so we can share experience and discuss future ARM Powered® products in a consolidated place on ARM.com.

We are delighted to have already featured nine of our 725+ Partners.

Tim Closs, Ideaworks Labs: Airplay SDK 4.0: Indies can afford to take apps cross-platformEnrica Filippi, ST Ericsson: Making smartphones a mainstream realitySteve Subar, ...

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ESC Boston: ARM’s Cortex-M3 in new designs, robots, analog, FPGA & new cores

Posted by Ian Johnson,
23 September 2010
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I have just been attending the Embedded Systems Conference 2010 here in sunny Boston - wonderful temperatures of 70-83F. For anyone like me who has now forgotten what Fahrenheit means, it's 21-28C. I thought I would put this in for the benefit of my colleague, friend and "anchor man" Andy Frame, who usually gives us a weather report. Not much chance to enjoy the weather though, as I've spent most of the time scuttling around in air-conditioned conference halls reviewing ESC Boston’s ARM’s Cortex-M3 development kits from Actel, Fujitsu, NXP, ST & TI.

NXP’s new core & de...

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ARM technology and innovation to help solve the global water crisis

Posted by Guest Partner Blog,
09 September 2010
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With the World Water Week happening in Stockholm this week, the key themes coming from the conference include water management and governance in a shifting climate and the business imperative of cost efficient solutions to water security and urban water management. Supplying water of adequate quality and in sufficient quantities is one of the major challenges facing modern society. This is driven by 3 mega trends:Population growth – an explosion of population is leading the demand for food and waterRapid urbanization and industrialization – countries with strong GDP growth is driving development of the next billion peopleClimate Change – shifting climate patterns has an impact on our water supplyOECD forecasts by 2030, the demand supply gap in water will be around 40%.

The world water crisis is primarily driven by poor water management practices, which result in:
Water loss from the distribution networkHigh amount of energy used in pumping, treating and moving waterRapidly degrading water supply and wastewater infrastructureLack of integrated operations and maintenance systems to manage a heterogeneous water infrastru...

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East Greets West 2: Embedded Seminars: Rise of ARM Microcontroller Devices

Posted by Andrew Frame,
02 August 2010
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Last week I wrote about my visits to Shanghai and Beijing as part of the 2010 ARM Embedded Development Seminar road show highlighting ARM’s Cortex-M microcontroller processor family, our Partners’ ARM-based products and ARM’s tools for Linux. I left you as a tornado was heading towards Shenzhen. Thankfully the tornado wasn’t so bad in the area I was staying and here I am to tell you about the final stops in China with record attendance and continued growth of Cortex-M devices.

Shenzhen Embedded Seminar: MCUs and CoreSight Debug Tools
Shenzhen has seen some dramatic growth over the last thirty years. Its Special Economic Zone status has seen it grow from a small fishing village of a few hundred fishermen to be southern mainland China's major financial centr...

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Cypress PSoC 5: Device & development board availability milestone achieved

Posted by Guest Partner Blog,
23 June 2010
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Two weeks ago samples and evaluation and development kits for the Cypress PSoC 5 were made available to the general public. This is our first 32-bit PSoC product and we are utilizing the 32-bit market’s fastest growing core, the ARM CortexTM-M3 processor.

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From a high level PSoC 5 is an extremely flexible microcontroller with programmable analog and digital peripherals which can be connected to each other in any way and routed to any GPIO.

I am always excited to see how our customers will harness these chip resources for use in innovative semiconductor platforms. One of the coolest examples of this was capacitive sensing (CapSense). When Cypress developed PSoC 1, capacitive sensing in commercial electronics ...

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Breaking news - Freescale announces their ARM Cortex-M4 product range

Posted by Andrew Frame,
22 June 2010
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This week I’m in Orlando, Florida at the Freescale Technology Forum or FTF Americas as it is also known. True to form my visits to the US this year covering the Embedded System Shows (ESC) in San Jose and Chicago, as each of my previous event blogs this year has highlighted, the weather is promising rain, this time in the form of isolated thunder storms! But enough about the weather - the big news today has been the announcement of the Kinetis microcontroller family based on the Cortex-M4. As you may already know the Cortex-M4 is the latest product in the Cortex-M processor line up, joining the ...

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ESC Chicago: More ARM MCU Partners, Videos and even Rain

Posted by Andrew Frame,
09 June 2010
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So a few weeks have passed since the ESC in San Jose (check out the ESC highlights video below that we have just uploaded at to ARMflix and meet John again, a character that we introduced to the world just before the show in another ESC promotional video).



Now it’s the turn of Chicago to hold the next ESC event. There hasn’t been an ESC in Chicago since 2002 and at that time it was at the McCormick Place Convention Centre in Chicago rather than the Donald E. Stephens Convention Centre in Rosemont, close to O’Hare International airport.

The show has partnered up with the ...

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F1 in Austin, a TVR, a BMW and the Cortex-M0 Webinar

Posted by Ashley Stevens,
02 June 2010
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Having moved from the UK to Austin a year ago I was both elated and surprised to hear the announcement last Tuesday that Formula 1 is coming to Austin in 2012. I've always liked fast cars so I couldn't have been more happy. One thing I didn't expect on moving here was to be able to attend a local F1 event. Hot weather, big trucks and rodeo? Check! Expected that. F1?.....Not so much. Although as Austin doesn't currently have a suitable circuit I hope they can get it all sorted in time...

Talking of fast cars, about a year after I joined Acorn Computers as a recent graduate, just around the time my boss Mike Muller was attempting to spin out ARM (it worked out OK), I attended the 1990 Birmingham Motor Show where the star of the show was the newly revealed TVR Griffith. When I saw it I said to myself "I'm going to have one of those when I can afford it". It took me 10 years to affor...

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“智能” 设备， 谷歌 和 云计算

Posted by Roy Chen,
27 May 2010
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有人说，今年 6 月 1 日 至 5 日在中国台湾台北市举行的国际电脑展 (Computex) 将是一场大放异彩的盛会。去年，我们看到了 ARM 联盟发布的 Laptop 2.0 概念设备 — 配有全天使用 (All-day use)、持续运作 (Always On)、保持联机 (Always Connected) 功能的智能本，很多 OEM/ODM 也公开展示了其智能本概念，那是一次特别非凡的体验。

Computex 是世界最大的计算机贸易展之一，它同时聚焦高端和低端产品及组件，这些产品和组件构成了我们日常使用的计算机。该电脑展原本为本地制造公司向国外购买者展示其某些最新技术的展会。如今，Computex 已经成为满足计算机行业各个方面需求，并融合了各种基于消费者的产品的顶级贸易展之一。

除了来自生态系统合作伙伴关于 Chrome 操作系统的技术更新和针对消费级产品展示全网...

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ARM at Computex 2010: ‘Smart’ Devices, Google & Cloud Computing

Posted by Roy Chen,
27 May 2010
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Some people say, Computex this year in Taipei, Taiwan June 1-5th is going to be awesome. Last year we saw the ARM alliance announced the Laptop 2.0 concept device - smartbook with All-day use, Always On, Always Connected features and lots of OEM/ODM demonstrated their smartbook concepts in front of public and it was a great experience.

Computex is one of the largest computer trade shows in the world and it focuses on the both high and low end-products and components that make up the computers we use on a daily basis. It used to be the show for the local manufacturing firms to show off some of their latest technology to foreign buyers. Now Computex is one of the leading trade shows that caters to every aspect of the computer industry and also combines various consumer based products.

Besides the technology update from the ecosystem partners on Chrome OS and Flash support which demonstrating full internet browsing experiences on consumer-grade products, this year we expect more and more Android based devices at Computex ...

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Thank you and goodnight from San Jose ESC

Posted by Andrew Frame,
05 May 2010
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I had a fantastic week in San Jose at the 2010 Embedded Systems Conference and I’m pleased to say that, contrary to the original weather reports, the weather actually held out most of the time during the week with a little rain on the Tuesday. I think the fact that I’m English makes me so (bad) weather obsessed!

I managed to catch up with many of the ARM silicon partners and third party tools vendors and some of those interviewed have already been posted on the ARMflix YouTube channel. Obviously I wasn’t able to meet all of the 700+ members of the ARM Connected Community but that leaves plenty of scope for the next event.

Just before the show wrapped up on Thursday I managed to speak to Dan Isaacs, Director Technical Marketing at Xilinx about the newly announced Extensible Processing Platform.

Earlier in the week at the show Xilinx had announced the new Extensible Processing Platform that ‘will deliver unrivalled levels of system performance, flexibility and...

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The Next Embedded Systems: What’s on the Minds of the Industry’s Best?

Posted by Kimkinyona Fox,
30 April 2010
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A late April shower did not stop attendance at this year’s Silicon Valley ESC. The hum of engineers talking at various booths, along with that characteristic blue glow of smart phones reflecting off the faces of attendees, made me feel quite at home. I had one main goal for attending this show: To understand the latest uses of ARM processors in the embedded market. Accomplishing this would demonstrate how the industry’s best are solving current problems with 8/16/32-bit processing in embedded applications. Examples below include Texas Instruments’ Stellaris MCU “learning” robots, and my favorite, Roving Networks’ smartphone-enabled temperature control unit.

I boldly set off to where many attendees had gone before: the ESC exhibit hall. My first stop was the Texas Instruments’ booth (#1332), where they were showing these cute little battery-operated micro bots. The robots would roll along the flat surface of the table top and then bump into a wall at t...

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ESC SV 2010: New Products? Check. New Markets? Check. New Concepts? Hmmm

Posted by Ian Ferguson,
28 April 2010
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Although a number of companies in the past have tried (and failed) to blend ASIC and FPGA technology on the same die, I really see this combination of technologies o...

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Video Interviews with Cypress & Atmel at ESC Silicon Valley 2010

Posted by Andrew Frame,
28 April 2010
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Jacko Wilbrink from Atmel discusses their announcement of the two ...

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How Can You Define Embedded Everywhere at ESC? With ARM MCUs!

Posted by Andrew Frame,
27 April 2010
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To start off with some breaking news in the Embedded world is that at the EDN Innovation awards in San Jose last night mBed won the award in the Software/Embedded Tools category. Toshiba announced the TMPM380 Cortex-M3 based MCU specifically designed for the digital control of high-current circuits commonly found in industrial or appliance applications. In addition, Dust announced an ARM Cortex-M3 Processor Based IEEE 802.15.4 SOC. Last but not least, Atmel announced two ARM926 processor based embedded MPUs, the SAM9M11 and SAM9G46, for industrial embedded systems that require secured connectivity and authentication.

The Embedded Systems Conference (ESC) opened in San Jose, Califor...

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Harry Potter and the Enchanted Embedded Systems Conference

Posted by Alan Tringham,
16 April 2010
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Harry Potter would almost certainly be very impressed if he took his Nimbus 2001 broomstick for a spin around the Embedded Systems Conference (ESC). For sure the event will be attended by plenty of Dumbledore-like wizards and alleged psychics in the industry, some with a stronger link to the other side than others, willing to take money to read corporate palms or expound on the direction the semiconductor industry will take over the next twelve months to avoid the clutches of the Death Eaters. There will be plenty of games and prizes on the show floor with the same buzz as the Quidditch World Cup with no risk of being bludgeoned by beaters or seeing the ...

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EW Videos Showcase Extensive ARM Cortex-M3 Product Line

Posted by Andrew Frame,
09 April 2010
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At the Nuremburg Embedded World show in March 2010 ARM had the opportunity to interview a number of the ARM semiconductor partners who have products in the market based on Cortex-M3 and also catch a glimpse of the cool demonstrations they were showing on the show floor to entice many of the thousands on attendees of the show onto their stands.

The interviews with Actel’s Christian Plante, Energy Micro’s Rasmus Christian Larsen, NXP’s Joe Yu, and TI’s Jean Anne Booth are already available on the ARMflix YouTube channel and these have just been joined by an interview with ST’s Xavier Mariaud, and also a brief update on the Toshiba p...

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Large opportunities for small processors with ARM

Posted by Ian Ferguson,
10 March 2010
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I just returned from the Embedded World tradeshow in Nürnberg, Germany. Across a broad range of embedded applications, companies are increasingly using a 32-bit microcontroller where an 8-bit device once sat. The specific motivation behind the migration seems to vary depending on application or customer but generally includes:Increasing convergence of previously disparate subsystemsIncreasing application requirements driven by algorithm complexityIncreasing usage of higher level programming languages to leverage to productivity of abstraction and enable code reuseInclusion of high-value functionality like communication, as opposed to being a simple black box
However, given the intense cost sensitivity of MCU market, there is a need to ensure that the system cost points remain at a bare minimum. ARM’s focus has been inReducing the minimum configuration (and therefore silicon area) of the processor. CortexTM-M0 is 12k gates sets a new standard for this metricEnsuring a broad set of configuration options to enable the system designer to select the exact set of features needed for their specific applica...

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“With a Ladder and Some Glasses…

Posted by Alan Tringham,
09 March 2010
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…you could see to ‘Ackney marshes, if it wasn’t for the ‘ouses in between”. That chorus from a music hall song may not mean much if you weren’t born in the East End of London, but it came to mind as I walked around the Embedded World show last week. In most areas of the show floor you couldn’t look anywhere without your view being interrupted by ARM logos or Cortex-M3 demos. Actel, Atmel, Energy Micro, NXP, ST, TI and ...

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Nuremberg: Cortex-M4 at Embedded World, TechCon and ARM Partners

Posted by Alban Rampon,
04 March 2010
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Jump to:DS-5 Tool - Cortex-M4 Processor - EETimes Embedded Market Report - ARM Connected Community


I arrived in Nuremberg, Germany on Tuesday lunchtime and noticed immediately that the pace in Nuremberg was pretty fast. I spent the first afternoon of Embedded World at the ARM Keil booth assisting with the demo setup. Demos include the video-sphere (displaying the Earth on the photo) based on the Cortex-M3 processor and also a weather station with sensors talking to a web server through a CAN bus. Of course, all were developed using RL-ARM from Keil.

D...

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ARM TechCon3: News Wrap Up

Posted by Katie Morgan,
26 October 2009
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Friday, October 23rd marked the wrap up of the last day of ARM TechCon3, ending with many informative conference sessions and powerful discussions. Here are some links to the ARM Cortex-A5, Mali and Mali Developer Center, ST-Ericsson, STMicroelectronics, TI Stellaris, Xilinx and AMBA highlights over the three days on ARM and the ARM Community.

For additional news coverage please review these posts as well:
ARM TechCon3 Day 1 - Cortex-A5, Mali Developer Center and More
ARM TechCon3 - Community means everything!

CORTEX-A5 COVERAGE

...

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ARM TechCon3 - Community means everything!

Posted by Katie Morgan,
23 October 2009
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Another great day at ARM TechCon3, the ARM Partnership model was in full display! As many partners & Connected Community members attended conference sessions and showed off their ARM collaborations. Listed below are some of the great media coverage around ARM TechCon3 over the past two days.

ARM CTO: Power Surge Could Create 'Dark Silicon'
By Rick Merritt, EE Times, October 22, 2009
Without fresh innovations, designers could find themselves by 2020 in an era of "dark silicon," able to build dense devices they cannot afford to power, according to the chief technology officer of ARM Ltd. The warning came amid much discussion of the future of both FPGAs and netbooks at the annual ARM technical conference here.

Exhibits Emphasize Markets and Development Ease
By Rick Nelson, EDN, October 22, 2009
At last month’s E...

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When Simple MCU Projects Turn Complex, mbed Delivers Your Results

Posted by Ken Havens,
22 October 2009
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If you have similar scenarios there is a very cool product that the folks from NXP and ARM put together. It is called “mbed”. This board is based on NXP’s ...

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ARM TechCon3: Workshops and Seminar at Techmart

Posted by Ken Havens,
15 October 2009
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As an engineer I have this insatiable desire to learn more about new technology and now that I took that red pill and went into marketing I get to tell everyone about it. In addition to the great seminars and workshops at TechCon3 this year, there are additional opportunities do a deep dive into some technologies that ARM offers, one of these is the NEON workshop. If you aren’t familiar with NEON (No we aren’t making those colorful signs), well here is the opportunity to learn about single instruction multiple data (SIMD) on the ARM Cortex-A family of application processors. ARM is conducting a hands-on workshop using the now famous Beagleboards and will dive into some low level software optimization techniques using ARM compilers. If this peaks your interest there are two opportunities to take advantage of Wednesday, Oct 21st from 3:00 to 4:00 pm at the Techmart (attached to the Santa Clara Convention Center) and on Friday from 10:00 to 11:30 am. Both sessions w...

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ARM TechCon3: Design to the Power of Three

Posted by ARM Events,
14 October 2009
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ARM TechCon3, October 21-23, 2009, is for engineers exploring or currently designing ARM hardware, software and systems design. This event enables designers to leverage expertise from a vast array of companies in all phases of the product development cycle. ARM TechCon3 targets three critical areas of design, energy efficiency and design, internet everywhere, and MCU and tools.

Energy Efficiency
• 48 conference tracks on creating optimized energy and design efficient SoCs
• Latest techniques for designing 32nm – 28nm SoCs
• Silicon Proven solutions for optimizing power and performance management

MCU & Tools
• More than 40 classes, workshops and special sessions based around efficient design with ARM Cortex-M processor-based MCUs
• Special sessions targeting 8- and 16-bit MCU developers aiming to migrate to high-performance, low power 32-bit MCU designs

Internet Everywhere
• 37 conference tracks on harnessing the power of internet enabled devices
• The latest design strategies, tools and software solutions for developing applications across internet connected computing devices
• Special sessions covering open source application development, silicon solutions and cloud computing


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