John Kalkman of Samsung Semiconductor followed with a keynote looking at enablement of the Super Devices of tomorrow. John highlighted that system design and integration are key. Building today and tomorrow’s new devices require a holistic approach to integration of CPU, GPU, modem, etc to make the best products. Recent trends showed a growing segmentation of devices – whether by cost, data usage, application, screen size or ecosystem. John highlighted some recent Exynos 5 based devices including Chromebook and Google Nexus tablets as key wins. Exynos 5 are built with a dual core Cortex-A15, ARM Mali™-T604, ARM Artisan™ physical IP and ARM Development Studio 5 (DS-5™) toolchain. These devices are examples of the growing high end segmentation and that one type of device doesn’t fit all.
Take a look at the ARMFlix channel where Akshay Agrawal of Samsung semiconductor discussed the latest end devices built with the Samsung Exynos 5 Dual processor, such as the Samsung Chromebook and Google Nexus 10 tablet.
Akshay Agrawal also discussed the $249 Arndale community board built with Samsung Exynos 5 Dual.
Recently ARM have been working with Cadence to show how easy it is for a mixed signal designer to make use of Cortex-M processors in their designs. Today I chatted with Mladen Nizic about this and how ARM and Cadence have worked together to create a prototype to satisfy this requirement and what we can expect in the future.
Today finished off with a Halloween bash where we were able to mix with some of the scariest looking characters in the technology world (but enough about my colleagues), and also some of the exhibitors who dressed up in fancy dress for the occasion.
Looking forward to tomorrow, there is an awful lot going on: at 9:00 am Warren East, ARM CEO, opens the day with a keynote titled ‘Low-Power Leadership for a Smarter Future’ followed by an executive roundtable panel with panellists from ARM, GLOBALFOUNDRIES, Samsung, TSMC. I’m looking forward to see who has won what in the Best in Show Awards which follows the roundtable event. The show floor, free sponsored sessions and the main conference sessions all begin at 10.30 and remember that throughout the day from 11:00 am - 3:45 pm there also are a number of panels and teardowns right there in the show floor theatre.
Andy Frame, CPU Product Manager, ARM, is based in Cambridge and is fanatical about the success of the Cortex-M3 and how it is rapidly becoming the de-facto standard for 32-bit MCU’s. Since joining ARM in 1995, Andy has had a variety of roles from Software Tools Technical Training though to Business Development, joining the CPU product management team about two years ago to look after Cortex-M3.
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