ARM Community: A closer look at ARM TechCon 2011 - ARM Community

Last year ARM TechCon earned the distinction of being one of the top twenty-five fastest growing events in 2010 by Expo Magazine. The event drew over 2,500 total attendees from 52 countries and provided three days of comprehensive technical sessions for designing with the ARM architecture. This year promises to build on last year’s success offering more courses, networking opportunities and demonstrations to further your ARM design expertise.

In-depth Classroom Sessions: ARM TechCon 2011 offers over 95 classroom sessions delivering best-in-class strategies, tools and IP blocks for optimizing your ARM IP-based design. Whether you are a hardware system designer or software developer this year’s event has a technical track that will increase your expertise designing with the ARM architecture.

Day 1 – Chip Design sessions
Day 2 & 3 – SoC Enablement and Software sessions

Additional Technical Sessions: In addition to classroom sessions we offer:

• Theater presentations
• Birds of a feather sessions – that you help customize
• Insightful industry keynotes

Product Introductions: Join us for the public unveiling of several products from ARM and the ARM Connected Community ecosystem.

And Fun! We believe in the old adage – work hard and play hard. From evening receptions and ARM chill out lounge to the launch of the annual SOLVE IT puzzle challenge, there will be plenty of opportunity to leave the work place behind and play. More details on this soon.

Register Today!

Also, when you refer a friend to ARM TechCon 2011, you’ll get $50 for each friend who signs up for a paid conference pass. Check it out here.

So come join our event and help define the future!




Erik Ploof, Special Projects Director, ARM, He joined ARM in 1998 to foster the relationship between ARM & Microsoft. In 2002 he became director of corporate marketing and responsible for stewarding the ARM brand and product brand architecture. He has maintained this role for the past 11 years. In addition, he is responsible for ARM’s Physical IP division Marcom activities. Erik has extensive experience in brand management, name creation, developing brand equity and PR and media relations. As a member of industry marketing councils, Erik has developed the IPXACT and HANA consortium brands. Also, Erik is the Editor-in-Chief of Information Quarterly (IQ) magazine; an industry design journal with a global circulation of 55,000. Prior to joining ARM, Erik was Director of Strategic Relations for Motorola.