ARM Community: Embedded Live 2010, flooded with ARM and Cortex-M MCUs, Sessions and Demos - ARM Community

I must admit that I don’t like large cities. One of the issues I have with the metropolis is the terrible traffic. However, after spending hours on the London underground, switching from stations to stations in order to get to the Embedded Live venue, I felt all the trouble finally paid back as I got to see that ARM microcontroller designs are everywhere…A Partner even said to me "This feels like an ARM show. You know why? Because ARM is in fashion. ARM is THE fashion of the tech world, and people want to follow fashion.”

Technical sessions and demos on Cortex M from multiple Partners

In addition to the NXP and Freescale presentations on the ARM Cortex M0, M3 and M4 (which I have highlighted in my previous blog Embedded Live 2010: Over 25 ARM Cortex-M Sessions), there were 3 more presentations from our Partners:

Canonical hosted a session on Optimizing Linux Applications on ARM processors which demonstrated how the latest development tools for linux are used to more easily develop embedded Linux applications and help identify bottlenecks to improve the application performance.

Nohao demonstrated how modern development tools, combined with the advanced capabilities of the ARM CoreSight debug technology, deliver real-time debug, profiling, and code coverage solutions for all embedded applications.

Feabhas delivered a half-day tutorial to give an embedded software engineers’ perspective of how the ARM Cortex-M architecture will affect their embedded C code. You can learn more about this tutorial from Niall Cooling of Feabhas in his recent blog post Embedded Live: Embedded Programmers' Guide to ARM’s Cortex-M Architecture.



ARM everywhere including your washing machine

You might think that I’m exaggerating if I tell you that more than half of the booths had ARM demos or projects, but I’m not. For example, Texas Instruments showcased a wide range of ARM-based demos including an ultra low cost 1GHz Beagleboard and the Stellaris families based on the 20MHz to 100MHz Cortex-M3. Toshiba's Low Power Cortex-M3 products are segmented for use in different applications, such as Motion control in home appliances and industrial applications. An interesting story is how they are used in the washing machines in Japan. Unlike most of the UK and US where everybody lives in a big house, families are squeezed in the tiny flat in Japan (which is called ‘Usagi’ house in Japanese). You can imagine that they need very quiet washing machines. You don’t want to hear the noise when you are eating/reading/watching TV, do you?

Cool new ARM Powered products can improve your hearing

Additionally I’d like to highlight some interesting ARM Powered Products. Zuhlke Engineering has helped a hearing aid company, called Phonak to develop an ARM-based modern transmitter for instruction in classes with hearing-disabled pupils.



eCosCentric’s was displaying lots of ARM-based products on their booth too, such as the WooWee Rovio Webcam, the Fluke True-RMS Multimeter and Trimble Asset Tracking Device, etc.

See more products at ARM’s Techcon in CA for less money

My next trip is to go to Santa Clara to attend the ARM Technology Conference (TechCon) on 9^th - 11^th November. ARM and EE Times are offering a special 50% discount on the cost to attend the technical conferences at this year’s Techcon. To take advantage of this special opportunity please use the promo code – ARM50 when registering. If you are interested in attending one technical class in addition to all the free industry sessions and expos, we are offering free admission with code ONE. Either way, don’t miss the opportunity to learn more about the Cortex-M family and ARM Powered products. Stop by the ARM booth to say hi to me and let me know what you’d like to hear more of from my next blog. I can’t wait!

Follow me @ARMCommunity and/or @ARMTechcon on Twitter with the hashtag #ARMTechcon.

Jenny Su, ARM Connected Community Program Manager, is based in Cambridge. One of her favourite things to do is to work with hundreds of partners around the world and find ways to better help designers have a premium experience on designing with ARM architecture.

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