ARM Community: ARM Techcon 2010 – “It’s not your Grandfather’s Techcon” - ARM Community

Take it from the “Grandfather of Techcon”, if you are designing with or considering developing ARM-based solutions, if you want to network with your peers and show off why you can program a toy car better than the car and/or test a fully ARM-Powered Corvette, don’t miss this year’s ARM Technology Conference from November 9-11! Early indications are showing that we will be 200% over last year’s attendance. Register today and for a limited time enter code ARM30 to take advantage of a 30% discount.

How did I become the “Grandfather of Techcon?” The other day a colleague referred to me this way Grandfather of Techcon. Begrudgingly, I chalked it up to yet another indication of how I have aged in the past few years; black hair migrating to salt-and- pepper and recently to an even grey.

Upon further recollection, I begin to agree with the new moniker. I reflected on the first time I broached the subject with ARM and our key Partners during DAC in 2003 and the humble beginnings of the first ARM developer’s conference in 2005; reaching the milestone of one of the top 3 must attend events in 2007 & 2008 according to eg3’s annual event survey; and surpassing 2,000 attendees in 2009. Sometime, during this path down yester -year I begin to proudly adopt my new title and started to focus on this year’s event.

During this phase of my reverie I realized that Techcon is about to evolve again. In parallel, I thought of the Oldsmobile commercial proudly claiming that “It’s Not Your Grandfather’s Oldsmobile” and how that phrase is befitting for summing up this year’s event.

ARM and the team behind Techcon 2010; beginning with our new marketing and event partner EE Times Group, are not satisfied with just focusing on cosmetic adjustments or minor tweaks to a proven formula. We are dedicated to establishing a new standard in delivering a technical forum for fully immersing an engineer in the techniques, tools, products and solutions for designing with the ARM architecture. This intensive 3-day tutorial will be taught by ARM and company experts from our broad ARM Connected Community® ecosystem delivering these solutions. In order to reach our goal of delivering in-depth technical content to our broad and diverse embedded audience, we are dividing the conference into two sections and literally offering two events under one roof.

Day one will be structured for the engineers and companies focused on chip design and manufacturing. The day will provide 33 tracks on topics that detail strategies for efficient ARM-based chip design and the software and tools that enable these designs. Tracks will include:

SoC Architecture & Analysis
SoC IP
SoC Design & Verification
SoC Design for Reliability and Yield
SoC Verification of Challenging Structures

Classes on the second and third days of the conference are designed for embedded system designers. Tracks on these days will discuss:

Software Debugging Tools and Techniques
Safety and Security
Low-power design with ARM
Designing with Open-Source Software
Multicore and Virtualization Strategies
Microprocessors/Microcontrollers/DSPs Design
Operating System Selections
Leveraging the Internet
Networking, Connectivity, Buses and Communication Channels

This year’s Techcon isn’t all about sharpening your skills. It is also about having fun while networking with one of the most robust communities in the industry. Whether you chose to match wits with fellow engineers in programming a cell phone to successfully navigate a remote car around a race track; challenge your technical prowess and investigative skills to win top prize in our scavenger hunt; or simply enjoy select micro brews while gaining a few pointers in the art of beer making during our evening receptions, this event offers a packed agenda of technical training activities and fun.

And early registration indicators back up this statement. With five weeks to go, we are on track to increase our attendance by 200%. So take the advice from the “Grandfather of Techcon,” if you are designing with or considering developing ARM-based solutions, don’t miss this event! Register today and for a limited time enter code ARM30 to take advantage of a 30% discount.

Erik Ploof, Special Projects Director, ARM, He joined ARM in 1998 to foster the relationship between ARM & Microsoft. In 2002 he became director of corporate marketing and responsible for stewarding the ARM brand and product brand architecture. He has maintained this role for the past 11 years. In addition, he is responsible for ARM’s Physical IP division Marcom activities. Erik has extensive experience in brand management, name creation, developing brand equity and PR and media relations. As a member of industry marketing councils, Erik has developed the IPXACT and HANA consortium brands. Also, Erik is the Editor-in-Chief of Information Quarterly (IQ) magazine; an industry design journal with a global circulation of 55,000. Prior to joining ARM, Erik was Director of Strategic Relations for Motorola.

Shortlink to this post: http://bit.ly/bcz56a