ARM Community: Video Interviews with Cypress & Atmel at ESC Silicon Valley 2010 - ARM Community

Feet are hurting, legs are aching, but as promised in my last blog here are my video interviews with Cypress and Atmel from the show floor of Embedded Systems Conference (ESC) 2010 in Silicon Valley.

Aaron Podbelski gave me a walkthrough of the Cypress Semiconductor PSoC 5 demos based on ARM Cortex-M3 core at their booth in the ARM Partner Pavilion #1308.



Jacko Wilbrink from Atmel discusses their announcement of the two ARM926 processor based embedded MPUs for industrial embedded systems that require secured connectivity and authentication. He also shows me live demos of the SAM9M11 and SAM9G46 in action.



On today’s agenda I am meeting with IAR and will get a chance to see their new low-power debugging technology being featured at the show. I am also presenting a joint paper with Rajiv Nema from Actel at 2 pm on SmartFusion and Cortex-M3 in room B4.

The rain came and went throughout the day, but the sun is shining again welcoming everyone to a new day at the show. One other nugget is that, if the fact that every hotel in the areas is full and there are no car parking spaces can be used as a measure of success for the show...well then things are looking good for this year’s ESC!

Andy Frame, CPU Product Manager, ARM, is based in Cambridge and is fanatical about the success of the Cortex-M3 and how it is rapidly becoming the de-facto standard for 32-bit MCU’s. Since joining ARM in 1995, Andy has had a variety of roles from Software Tools Technical Training though to Business Development, joining the CPU product management team about two years ago to look after Cortex-M3.

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