For a brief moment however, I thought that I was thrown back in time to the early 90’s when I started in technology. It happened when Intel with an already oversized Atom proceeded to take a step even further by proposing that we now all need their new CULV solution for small notebooks. More processor and more MHz – just what we need for mobility ????????????
Most of what I need is a great machine that fits in my purse, has web connectivity that is reliable, and is something that I can use on that 11 hour flight to Taiwan without the battery dying on me.
I thought we had long moved passed the “more is better” thinking. Let’s not forget the “Supersized” phenomena that swept through the fast food industry and left consumers and society as a whole much worse off.
The truth is these are new times; people are mobile and more thoughtful about power. Relying on old methods and a software strategy that really based on more processor MHz just doesn’t cut it for our modern mobile society.
There is a smarter way of doing things. When you break down the software requirements for these types of mobile computing systems you need solid performance for web browsing on the main processor, but it is simply smarter to leverage the high-performance integrated graphics processors and video hardware that is already present in the ARM processor-based SOC. This is how smart devices achieve the consumer experience we desire without draining the battery. Not to mention the fact that a truly connected, all-day experience, really means that your device is working for you even when you aren’t looking at the screen or hitting the keyboard. It’s keeping your data fresh and this is where the ARM energy-efficient expertise really comes through; smarter devices are much easier on your battery.
ARM–based systems bring together all the elements to address today’s requirements for mobile computing. This week at Computex, our partners highlighted smarter approaches to computing. Systems based on Nvidia’s Tegra, Qualcomm’s Snapdragon, Freescale’s i.MX51, TI’s OMAP3, and Marvel’s ARM-based processors demonstrated great web browsing combined with features like “10 hrs HD movies on a single charge”, “all-day use with seamless connectivity”, not to mention some pretty thin very “cool” form factors.
My message to the Taiwan community for Computex next year….keep innovating but please don’t supersize my processor. Let’s see more of these smarter devices.
Kerry McGuire, Director of Strategic Software Alliances, ARM, Growing up in a tiny little technology town and then moving to Austin to work in the mobile industry has led to a lifetime of being a technology groupie. Fascinated by the changing technical industry and the impact of technology on society trends, she enjoys watching the industry evolve by working with the cutting-edge ARM partners.
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ARM @ Computex has moved
on May 27 2010 04:38 PM
Do Not Supersize My Processor - Consider ARM Smart Mobile Devices
on Jun 05 2009 11:03 PM
ARM at Computex: Nvidia, WiMax, Fujitsu, Samsung & Opera
on Jun 05 2009 01:24 AM
eShowDaily3:Energy Efficient Design Emerges as Key Computex Trend
on Jun 04 2009 02:46 PM
Choice: ARM Software Model is THE model for Smart Mobile Devices
on Jun 04 2009 09:56 AM