Let’s start at the beginning. Yes, ARM licensees differentiate and it is a good thing for the industry and the consumer. The ARM business model has resulted in a lot of very cool products with industry leading form factors and functions. OEMs love it; consumers love it. The common element is the ARM processor and any differences in the hardware are handled by the OS abstraction provided by the silicon supplier.

Have you noticed that when you download a native app for Microsoft Windows Mobile or Symbian, it doesn’t ask you whose silicon is inside? It just works – amazing. That’s the beauty of the ARM software model and the whole ecosystem loves it. OEMs designing smart mobile devices appreciate the fact that they can source ARM powered silicon from multiple partners. If offers security of supply, a competitive market and a stream of innovative silicon being developed for them. It is quite common to have mobile OEMs with 6 or more ARM powered chip
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