THE ARCHITECTURE FOR THE DIGITAL WORLD
Join ARM on FacebookDo Not Supersize My Processor - Consider ARM Smart Mobile Devices
Posted by Kerry McGuire, Jun 5 2009, 11:03 PM
I really enjoyed the press and activity that emerged this week from Computex. It reminded me just how vibrant the tech industry can be when they have a new opportunity to tackle – and this year I loved the focus on enabling true mobility for consumer-friendly, smarter devices.
For a brief moment however, I thought that I was thrown back in time to the early 90’s when I started in technology. It happened when Intel with an already oversized Atom proceeded to take a step even further by proposing that we now all need their new CULV solution for small notebooks. More processor and more MHz – just what we need for mobility ????????????
Most of what I need is a great machine that fits in my purse, has web connectivity that is reliable, and is something that I can use on that 11 hour flight to Taiwan without the battery dying on me.
I thought we had long moved passed the “more is better” thinking. Let’s not forget the “Supersized” phenomena that swept through the fast food industry and left consumers and society as a whole much worse off.
The truth is these are new times; people are mobile and more thoughtful about...
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ARM at Computex: Nvidia, WiMax, Fujitsu, Samsung & Opera
Posted by Rob Coombs, Jun 5 2009, 01:24 AM
Nvidia: Tegra Smartbooks* playing 1080p, Flash
I dropped by the Nvidia suite at the Hyatt today to talk to Bill Henry about Tegra powered smartbooks. It was the first chance for me to get to play with these amazing devices. Looking at them you wouldn’t guess that these small smartbooks could play 1080p movies and do a good job on Flash content – judge for yourself. Next year they expect to have devices with 4x the compute horsepower – that is going to be amazing.
(Trouble viewing this video on a mobile device? Click here to open the mobile version)
WiMax: Fujitsu camera/internet device
Later I went to the WiMax area to check out how this technology was progressing. Most of the major WiMax semiconductor companies were there, including Sequans, Fujitsu, Picochip, Telecis and Comsys. Greater integration of the baseband chipset seemed to be the theme. Ssome were migrating to 65nm and integrating RF whilst others were integrating multiple radios (so called combo chips) or reducing the overall chip count and cost of building in WiMax. There’s a keen interest to get WiMax built into consumer devices rather...
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eShowDaily3:Energy Efficient Design Emerges as Key Computex Trend
Posted by Katie Morgan, Jun 4 2009, 02:46 PM
Computex Taipei is in its 29th year. For almost three decades the show has grown and evolved to reflect the changing technology industry. What began as a computer expo focused on promoting small and medium sized Taiwanese businesses building up the personal computer industry supply chain has evolved into a world renowned showcase for a range of technologies encompassing the communications, computing and consumer electronics industries.
In many ways, the evolution of the show mirrors the changes in the electronic supply chain, and in consumer demand. With the steady increase in performance and the parallel reduction in costs and size over the years, the consumer demand for electronics has increased in volume and scope. This trend continues, as witness by the vast array of digital end products at this year’s show. But this year has also witnessed the emergence of a strong new trend in energy efficient design which we are sure to see grow in emphasis over the coming years as consumers world-wide refocus their buying criteria on meeting their mobile lifestyle requirements.
ARM has a rich heritage in driving power-efficient...
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Choice: ARM Software Model is THE model for Smart Mobile Devices
Posted by Rob Coombs, Jun 4 2009, 09:56 AM
Let’s start at the beginning. Yes, ARM licensees differentiate and it is a good thing for the industry and the consumer. The ARM business model has resulted in a lot of very cool products with industry leading form factors and functions. OEMs love it; consumers love it. The common element is the ARM processor and any differences in the hardware are handled by the OS abstraction provided by the silicon supplier.
Have you noticed that when you download a native app for Microsoft Windows Mobile or Symbian, it doesn’t ask you whose silicon is inside? It just works – amazing. That’s the beauty of the ARM software model and the whole ecosystem loves it. OEMs designing smart mobile devices appreciate the fact that they can source ARM powered silicon from multiple partners. If offers security of supply, a competitive market and a stream of innovative silicon being developed for them. It is quite common to have mobile OEMs with 6 or more ARM powered chip
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eShow Daily2: The ARM Partnership and Collaboration
Posted by Katie Morgan, Jun 3 2009, 02:10 PM
The ARM Partnership has been driving innovation in embedded, low power design for over twenty years. As we enter a new era of intelligent connectivity, internet everywhere, and all day use, close collaboration amongst companies at different points in the value chain will be critical for driving innovative products and services. In this new paradigm the efficiencies and tradeoffs between hardware, software and user scenarios will be a redefined. The ARM business model is unique in enabling partners to design, and bring to market, a broad base of differentiated platforms to address these rapidly shifting end user requirements.
Prior to this year’s Computex Taipei 2009, our ARM Onsite team interviewed some ARM Partners to get their viewpoint on current trends and the possible impact of these trends on the types of end devices consumers will be seeing over the next few years
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ARM Connected Community Partnership Interview Videos
Adobe
David Wadhwani (General Manager of Platform Business Unit at Adobe) explains the Open Screen...
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What's Hot for ARM at Computex: Day 1
Posted by Rob Coombs, Jun 2 2009, 05:49 PM
Super slim smartbooks excite the crowds at Computex
Just got back to my hotel room from the show floor and wanted to capture what I saw that was hot for ARM today. There is tangible excitement from ARM’s partners that they are about to change the World of mobile computing and unleash a wave of new products that will be innovative, delight users and create opportunities for everyone in the value chain. The devices we saw were mostly pre-production or prototype models but show what will be possible by the end of year holiday season.
Last week, Qualcomm, Freescale and ARM Partners launched the term “smartbook"*. Smartbooks* bring the best features of next generation smartphones to the Netbook market: all day use, connectivity and high performance multi-media. We took a look at, and videoed, some of the hot new smartbook devices this morning. They were displaying HD 720p video playback, great graphics and an internet experience that was excellent (and over 3G too).
To see onsite footage watch this video:
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Asus Eee PC...
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eShow Daily1: A new era of personal computing begins
Posted by Katie Morgan, Jun 2 2009, 11:44 AM
On the eve of Computex 2009, ARM CEO Warren East spoke on the “Innovative Value of Mobile Devices” at the CEO Summit Forum, alongside executives from HP and Google.
Warren talked about how we’ve arrived at a point in history similar to the introduction of printing in the West in around 1450. At that time, various technologies met specific user demands and the ways people lived and communicated were changed forever, but the first printed books were very much like their manuscript predecessors.
In the same way, wireless infrastructures, the truly mobile Internet, web-based software and energy-efficient mobile devices with long battery lives have come together at a point when users want their bit of the Internet (cloud) to be with them all the time and in any place.
The ARM Powered netbooks and smartbooks to be shown at Computex this week are set to change users’ expectations for devices and make all-day connectivity a requirement for all but the most computationally intensive tasks.
The success of new mobile services that are available wherever the user is, such as the Apple iPhone Apps Store and TomTom Live...
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CEO Warren East to Speak at Computex
Posted by ARM Community @ Computex, May 19 2009, 02:00 PM
ARM CEO Warren East will be giving a keynote speech at Computex Taipei - CEO Summit 2009.
The World at Your Fingertips, The Innovative Value of Mobile Devices
Date: June 1st, 2009
Time: 15:30 - 16:00
Location: 102, TICC (Taipei Int'l Covention Center). 
Panel Discussion: Following the CEO Summit a panel discussion will take place at 16:40 discussing the future of green technology. Panelists include: Warren East (CEO at ARM), Eric Chen (COO at Asus), Daniel Alegre (VP of Asiapac Sales and Operations at Google), Sehsu Madhaveapedy (General Manager of MID at TI).
For more information, look at the Computex CEO Summit Agenda.
Shortlink to this post: http://bit.ly/Vbw4d
